Latest news with #Auralee


Fashion Network
4 hours ago
- Entertainment
- Fashion Network
Paris Fashion Week: the art of dressing with effortless grace according to Auralee and The Row
Alongside Saint Laurent and Louis Vuitton, other labels shone on the Parisian catwalks on Tuesday, despite being less well-known to the general public. Like Japanese label Auralee and US label The Row. With their understated fashion and practical looks, though by no means unsophisticated and designed using the finest fabrics, Auralee and The Row won over their audiences on the first day of the Spring/Summer 2026 runway shows. Especially through the artistry they showed in dressing men (and women too) with a natural, effortless grace. Towards the end of a still hot Parisian afternoon, Auralee hosted its guests in the shadowed quiet of the Musée des Archives courtyard. Designer Ryota Iwai drew his inspiration for the label's new collection from Japan's extremely fickle spring weather, the year's first warm days often disturbed by strong, sudden gusts of wind. This notion of abrupt change was reflected in a versatile collection whose silhouettes were fashioned through a seemingly random mix of garments. A model wore a suit over a pair of flip-flops, the jacket tied at the waist like a pullover. Another donned an oversized black trench coat giving him a rebel rocker vibe, long hair framing his face and eyes hidden behind a pair of small round dark glasses. Getting dressed in the morning, still unaware of how the day will unfold, Auralee men might slip a terry hoodie over a shirt with micro checks, worn with a simple pair of beige cotton trousers. Otherwise, they might wear a coat in an unexpected colour over a pair of stone-washed jeans and a loose sweater. The suits were nicely tailored and all had a fluid, nonchalant feel. They were made in ultra-lightweight cashmere or wool blended with silk, like the coats and the very fine knitwear. Auralee manufactures its fabrics in-house, sourcing yarn and fibres from top suppliers all over the world: in Peru for alpaca, New Zealand and Scotland for wool, and Mongolia for cashmere. The fabrics are then developed independently by Iwai in Japan, where the collection was produced. This season, Iwai designed a series of women's wool bodysuits looking very much like swimsuits, as well as mini-shorts and bras in the same material, worn under svelte overcoats or waterproof jackets. His models wore pretty, snug women's sandals made by Auralee, which began producing its footwear in-house three years ago. Leather and suede were prominent in this summer collection, both characterised by a supple, airily soft feel. Auralee used them to make suits, shorts and polo dresses of unexpected lightness. The collection featured a subtle symphony of contrasts, for example combining rich textures with more feathery, lightweight items, or introducing within its rather austere-seeming wardrobe of beige or grey monochrome looks, consisting of suits and shirts cuts from the same fabric, a series of fresh, luminous hues symbolising the onset of spring, like mustard and canary yellow, poppy red, bottle and pea green. The Row conveyed the same desire to leave behind the rigours of winter and formally tailored clothes, and switch to a lighter fashion. Although the garments were ultra-sophisticated, they put comfort first and were very easy to wear. For the Spring 2026 season, The Row has imagined that men will take the time for a moment of respite. Warm weather may urge them to enjoy their leisure, and they may switch from suits to more laid-back outfits that harmoniously incorporate more easy-going garments, like the long-sleeved grandfather sweater with a row of small buttons, or the white brushed-cotton Bermuda shorts peeking out from under a loose, elegant pair of black shorts. The collection's attitude was relaxed and nonchalant. The silhouettes were soft, featuring feather-weight silk trousers matched with a tonal cotton shirt in butter yellow. A thinly striped shirt was made in lightweight cotton, so light that one would hardly feel it on the skin, as though it was transparent. The same effect made by the cute, soft cashmere sweaters. As they do for their womenswear, sisters Mary-Kate and Ashley Olsen pay almost maniacal attention to every detail of their menswear collections, which they launched in 2018. From fabric research, since they only source from the best suppliers, to the tailoring and garment details, as shown by the super-soft Scottish flannel they chose for the lining of a linen coat.


Fashion Network
4 hours ago
- Entertainment
- Fashion Network
Paris Fashion Week: the art of dressing with effortless grace according to Auralee and The Row
Alongside Saint Laurent and Louis Vuitton, other labels shone on the Parisian catwalks on Tuesday, despite being less well-known to the general public. Like Japanese label Auralee and US label The Row. With their understated fashion and practical looks, though by no means unsophisticated and designed using the finest fabrics, Auralee and The Row won over their audiences on the first day of the Spring/Summer 2026 runway shows. Especially through the artistry they showed in dressing men (and women too) with a natural, effortless grace. Towards the end of a still hot Parisian afternoon, Auralee hosted its guests in the shadowed quiet of the Musée des Archives courtyard. Designer Ryota Iwai drew his inspiration for the label's new collection from Japan's extremely fickle spring weather, the year's first warm days often disturbed by strong, sudden gusts of wind. This notion of abrupt change was reflected in a versatile collection whose silhouettes were fashioned through a seemingly random mix of garments. A model wore a suit over a pair of flip-flops, the jacket tied at the waist like a pullover. Another donned an oversized black trench coat giving him a rebel rocker vibe, long hair framing his face and eyes hidden behind a pair of small round dark glasses. Getting dressed in the morning, still unaware of how the day will unfold, Auralee men might slip a terry hoodie over a shirt with micro checks, worn with a simple pair of beige cotton trousers. Otherwise, they might wear a coat in an unexpected colour over a pair of stone-washed jeans and a loose sweater. The suits were nicely tailored and all had a fluid, nonchalant feel. They were made in ultra-lightweight cashmere or wool blended with silk, like the coats and the very fine knitwear. Auralee manufactures its fabrics in-house, sourcing yarn and fibres from top suppliers all over the world: in Peru for alpaca, New Zealand and Scotland for wool, and Mongolia for cashmere. The fabrics are then developed independently by Iwai in Japan, where the collection was produced. This season, Iwai designed a series of women's wool bodysuits looking very much like swimsuits, as well as mini-shorts and bras in the same material, worn under svelte overcoats or waterproof jackets. His models wore pretty, snug women's sandals made by Auralee, which began producing its footwear in-house three years ago. Leather and suede were prominent in this summer collection, both characterised by a supple, airily soft feel. Auralee used them to make suits, shorts and polo dresses of unexpected lightness. The collection featured a subtle symphony of contrasts, for example combining rich textures with more feathery, lightweight items, or introducing within its rather austere-seeming wardrobe of beige or grey monochrome looks, consisting of suits and shirts cuts from the same fabric, a series of fresh, luminous hues symbolising the onset of spring, like mustard and canary yellow, poppy red, bottle and pea green. The Row conveyed the same desire to leave behind the rigours of winter and formally tailored clothes, and switch to a lighter fashion. Although the garments were ultra-sophisticated, they put comfort first and were very easy to wear. For the Spring 2026 season, The Row has imagined that men will take the time for a moment of respite. Warm weather may urge them to enjoy their leisure, and they may switch from suits to more laid-back outfits that harmoniously incorporate more easy-going garments, like the long-sleeved grandfather sweater with a row of small buttons, or the white brushed-cotton Bermuda shorts peeking out from under a loose, elegant pair of black shorts. The collection's attitude was relaxed and nonchalant. The silhouettes were soft, featuring feather-weight silk trousers matched with a tonal cotton shirt in butter yellow. A thinly striped shirt was made in lightweight cotton, so light that one would hardly feel it on the skin, as though it was transparent. The same effect made by the cute, soft cashmere sweaters. As they do for their womenswear, sisters Mary-Kate and Ashley Olsen pay almost maniacal attention to every detail of their menswear collections, which they launched in 2018. From fabric research, since they only source from the best suppliers, to the tailoring and garment details, as shown by the super-soft Scottish flannel they chose for the lining of a linen coat.
Yahoo
11 hours ago
- Entertainment
- Yahoo
Auralee Spring 2026: Breezing Into Warmer Days
What to wear when the changing spring weather can turn from blustery to balmy, and back, in the space of a few hours? Ryota Iwai turned that uncertainty into a positive for his coed collection at Auralee. More from WWD Beyoncé Shuts Down Paris Fashion Week With Grand Entrance at Louis Vuitton Études Returns to the Runway as a Design Duo EXCLUSIVE: KidSuper Show to Feature 'Superhero-inspired' Mercedes-Benz Art Car 'It leads to days where people end up mixing pieces into this offbeat styling that is very charming,' he said backstage through a translator. And that plays right into the Tokyo-based designer's forte of layering without adding unnecessary bulk. Case in point, the unexpected combinations he paraded on a hot and sunny Paris afternoon which spanned from a leather coat thrown over barely-there shorts and a bandeau top and slacks slipped over a cut-out bodysuit to relaxed-fit suits paired with flip-flops. A throughline of handsome dishevelment was woven in, courtesy of a windswept Tokyo commuter Iwai had once seen, his neat work attire offset by mussed hair and a flower landing on his shoulder. That informed the way a cardigan hit the runway misbuttoned, or how a blazer ended up tied around the waist without a care for the resulting wrinkles. As simple as the show's styling appeared, it was deceptive to think you could achieve the same effect by piling on any old staples. Upon closer inspection, Iwai's versions were all about sophisticated textures that had a lived-in quality to them. Other standouts included a suit jacket cut from a tropical cashmere with a crisp, dry hand; a parka cut from long-staple organic cotton with a tone of red that had been washed just so, and paper-thin leathers that remained buttery and draped like silk. It's the kind of detail that continues to make Auralee attractive on retail racks, come rain or shine. Launch Gallery: Auralee Spring 2026 Ready-to-Wear Collection Best of WWD Windowsen RTW Spring 2022 Louis Shengtao Chen RTW Spring 2022 Vegan Fashion Week Returns to L.A. With Nous Etudions, Vegan Tiger on the Runway

Wall Street Journal
06-06-2025
- Entertainment
- Wall Street Journal
Guys, Give Navy a Rest. A Skeptic's Guide to Wearing Color (and White Jeans) in 2025
When it comes to donning color, men tend to be boring, rarely venturing beyond gray, navy or maybe (gasp!) a lilac button-up. But lately, that timidity seems to be ebbing. On the recent fall menswear runways, royal purple and 'Brat'-lime green made a splash—and store owners report that style-conscious shoppers are more regularly branching out into subtle shades like olive green and ochre. 'We've definitely seen a shift toward more guys buying color,' said Justin Felizzari, owner of New York menswear store Cueva, which sells pieces such as terracotta-hued tailoring by Studio Nicholson. At Canoe Club in Boulder, Colo., the shop's co-founder Timothy Grindle says Japanese brand Auralee's punchy red designs are in high demand. 'Most men aren't looking for a bright head-to-toe look,' said Felizzari. 'They just want one piece that adds something special to their closet.'


New York Times
04-03-2025
- Entertainment
- New York Times
The Bliss of Wearing Butter Yellow
Butter yellow has been applied to a wide spread of items lately: cocktail dresses, jeans, jackets, hair clips, handbags and stand mixers. It has been slathered onto the walls of restaurants and home kitchens, and has oozed onto red carpets and the stages of major pop-music tours. Like the dairy product the color is named for, butter yellow ranges in tone from golden to almost white. And it has captured the fascination — and wallets — of a growing number of people. 'It will be the fashion color for the spring season,' said Jodi Kahn, the vice president of luxury fashion at Neiman Marcus. This spring, the department store went all-in on butter yellow, offering it in the form of items like Alaïa sunglasses, Vince sneakers and basketball-style shorts by Dries Van Noten. Ms. Khan said the color's biggest selling point was its mood-lifting property. Butter yellow 'has a bit of positivity and warmth,' she said, adding that it goes well with many neutral tones — white, navy, brown — that tend to populate wardrobes. After being adopted by high-end labels like Jacquemus and Auralee, the color has gone on to infiltrate the offerings of brands across the pricing spectrum. Mass retailers like the Gap, Banana Republic and Abercrombie & Fitch are selling butter yellow clothing, as are independent brands based in various cities, such as Rachel Comey in New York, High Sport in Los Angeles and Cecilie Telle in London. Contemporary labels like Tory Burch and Simkhai have also embraced it, and brands like Bottega Veneta and Chloé are among those that have kept the color in the luxury space. Butter yellow items on the runways at the fall 2025 fashion shows of Gucci, Marni, Versace and Jil Sander late last month suggested that interest in the sunny tone would not melt away soon. Harling Ross Anton, 33, a writer who focuses on fashion and style, has long evangelized the merits of wearing butter yellow: In 2018, she posted a photo of herself in a monochromatic pale yellow outfit on Instagram and, in the caption, described it as a 'stick of butter' aesthetic. While the color has become more mainstream, it has not deterred Ms. Ross Anton's interest in dressing like a block of Land O'Lakes. 'There is a charisma to it,' she said. Cynthia Erivo wore a Jacquemus ensemble in the color to an Oscar party last Friday and, two days later, Timothée Chalamet coated himself in a butter yellow Givenchy suit at the awards ceremony itself. Others celebrities who have embraced the color include the singer Sabrina Carpenter, whose wardrobe for her Short n' Sweet tour included several buttery lingerie-inspired looks, many of which were heavily embellished with rhinestones. Compared with other yellows like mustard or neon, butter yellow has wider appeal, said Tina Burgos, 52, the owner of Covet + Lou, a boutique in Newton, Mass. That is because the color is 'more subdued and works on more skin tones,' Ms. Burgos said. The butter yellow items at her store include Mary Jane wedge shoes by Rachel Comey; cashmere sweaters by Demylee, a knitwear brand in New York; and baubles like beaded key chains. Jake & Jones, a boutique in Santa Barbara, Calif., sells a similarly eclectic assortment of butter yellow products. Baggu shoulder bags, Cawley silk trapeze dresses and quirky boxy jackets by Eleph, a Dutch label, are among them. Jennifer Steinwurtzel, 44, the owner of Jake & Jones, said she first noticed butter yellow blossoming in Scandinavian style capitals like Copenhagen, where brands were offering sunny clothing as an antidote to long, dark winters. A sign to her that butter yellow's popularity had reached a new saturation point was when one of her employees renovated a kitchen in the color last year. As butter yellow has proliferated in fashion, it has also bubbled up in the culinary world. In February, KitchenAid named 'butter' its color of the year and released a stand mixer in the shade for the occasion. In January, the restaurant Cafe Commerce opened on the Upper East Side of Manhattan with a pale yellow dining room. Cafe Commerce's chef-owner, Harold Moore, 51, said the color he chose for the restaurant — a soft yellow called 'saffron' from Fine Paints of Europe, which sells 2.5-liter cans for $175 — reflected a cozy, flattering light. He used the same color in his former restaurant Commerce, which closed in 2015, he added. 'You want people to be comfortable and you want them to look good — those two things come together in that yellow tint,' Mr. Moore said. The chef Molly Baz, 36, became associated with the color after hosting YouTube cooking shows watched by millions in the butter yellow kitchen of her home in Altadena, Calif. She said she had been tagged in numerous posts on Instagram by people who had renovated their kitchens in the same color. Ms. Baz, whose home was destroyed in the Los Angeles wildfires, called butter yellow 'playful, cheery and inviting,' adding: 'It made you want to eat.' But she characterized her interest in it as a moment in time.'We will, in all likelihood, embrace a new color story in this next chapter in which we rebuild and leave the butter kitchen as a marker of a truly glorious past,' she said. The ethics behind our shopping reporting. When Times reporters write about products, they never accept merchandise, money or favors from the brands. We do not earn a commission on purchases made from this article.