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Australia Mattress Market Trends, Competitive Landscape, Forecasts & Opportunities, 2020-2024 & 2025-2030: Memory Foam and Hybrid Mattresses Surge in Popularity, e-Commerce Revolutionizing the Market
The Australian mattress market is growing rapidly, driven by increasing consumer emphasis on sleep health and innovations like orthopedic support and temperature regulation. E-commerce expansion presents opportunities for new entrants. However, competition is intense, with demand shifting towards memory foam and hybrid mattresses.
Australian Mattress Market
Dublin, June 04, 2025 (GLOBE NEWSWIRE) -- The "Australia Mattress Market, By Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to offering.
The Australia Mattress Market was valued at USD 208.19 Million in 2024, and is expected to reach USD 270.63 Million by 2030, rising at a CAGR of 4.53%
The market is witnessing dynamic growth driven by increased consumer emphasis on sleep health, technological innovations, and evolving purchasing preferences. Heightened awareness around the benefits of quality sleep has fueled demand for ergonomically designed mattresses with features such as orthopedic support, temperature regulation, and hypoallergenic properties. Additionally, the expansion of e-commerce and direct-to-consumer channels has reshaped how Australians shop for mattresses. With over 5.6 million households shopping online monthly as per the 2023 Australia Post eCommerce Industry report, new market entrants have ample opportunities to scale, further propelling market growth.
Rising Consumer Awareness About Sleep Health
An increasing focus on sleep as a critical component of overall health and wellness is a major driving force in the Australian mattress market. As public health initiatives and scientific research underscore the consequences of inadequate sleep on physical and mental well-being, more Australians are prioritizing better rest.
This shift has led to rising demand for mattresses that enhance comfort and provide orthopedic benefits, helping to improve sleep posture and alleviate issues like back pain and sleep apnea. Consumers are also drawn to features that foster deeper, uninterrupted rest, contributing to holistic health and daily performance.
Intense Competition and Market Saturation
The Australian mattress sector faces substantial challenges from a saturated marketplace dominated by numerous local and global brands. With traditional manufacturers, emerging direct-to-consumer startups, and major retail chains competing across a wide price and product spectrum, distinguishing offerings has become increasingly difficult.
Heavy investments in advertising and innovation result in a continuous influx of new mattress models featuring technologies like memory foam and hybrid materials. However, this abundance of choices contributes to market congestion, making customer acquisition and retention more complex and reducing overall brand loyalty.
Increasing Demand for Memory Foam and Hybrid Mattresses
The Australian mattress market is witnessing a clear shift toward memory foam and hybrid mattress technologies. These alternatives to traditional innerspring models are favored for their superior support, pressure relief, and motion isolation - features particularly appealing to consumers experiencing back or joint pain. Memory foam adapts to the sleeper's body, enhancing spinal alignment, while hybrid models offer the combined benefits of foam layers and spring systems, appealing to a wider range of comfort preferences. This trend is accelerating the transition to modern mattress solutions.
Key Attributes:
Report Attribute
Details
No. of Pages
81
Forecast Period
2024 - 2030
Estimated Market Value (USD) in 2024
$208.19 Million
Forecasted Market Value (USD) by 2030
$270.63 Million
Compound Annual Growth Rate
4.5%
Regions Covered
Australia
Report Scope
Key Market Players:
Australian Comfort Group
Dyer Holdings Pty. Ltd. - Sealy of Australia
Joyce Corporation Ltd
AH Beard Holdings Pty Ltd.
Wonderest Ltd.
Koala Sleep Pty. Ltd.
Sleeping Duck Mattress
Ecosa Mattress
Tontine Pty. Ltd.
Tempur Australia Pty Ltd.
Australia Mattress Market, By Type:
Innerspring
Memory Foam
Latex
Others
Australia Mattress Market, By End Use:
Residential
Commercial
Australia Mattress Market, By Distribution Channel:
Offline
Online
Australia Mattress Market, By Region:
Australia Capital Territory & New South Wales
Northern Territory & Southern Australia
Western Australia
Queensland
Victoria & Tasmania
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Attachment
Australian Mattress Market
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