Latest news with #AutomatedVehiclePilotProgram
Cision Canada
2 days ago
- Automotive
- Cision Canada
Bell Media Launches Innovative Advertising Pilot with Autonomous City Delivery Program in Toronto
– Astral becomes the exclusive sales agent of unique advertising opportunities on Magna's autonomous delivery vehicles – – Magna's City Delivery pilot program to be powered with Environics Analytics' MobileScapes, Canada's most comprehensive mobile movement database – TORONTO, June 5, 2025 /CNW/ - Bell Media announced today that it is collaborating with Magna, a global leader in mobility technology, on innovative out-of-home (OOH) advertising opportunities. Astral, a division of Bell Media and Canada's leading out-of-home advertising solutions provider, will offer exclusive advertising placements on vehicles used in Magna's recently launched City Delivery pilot program in Toronto. This unique offering gives advertisers access to a dynamic and highly visible emerging goods delivery platform. It creates fresh opportunities for brands to engage with audiences in core areas across the city in an innovative and memorable way. "Bell Media and Astral provides its clients with innovative ways to connect brands with consumers," said Kevin Cluett, SVP of Distribution, Out of Home, Direct to Consumer, and Product Platforms, Bell Media. "Our collaboration with Magna exemplifies our dedication to embracing new technologies and providing clients with cutting-edge opportunities. The autonomous delivery vehicles present a unique canvas for creativity, allowing us to offer one-of-a-kind advertising experiences in Canada." In addition to the advertising component of the partnership with Astral, the City Delivery program leverages a data partnership with Environics Analytics, a Bell Canada company. Magna's electric autonomous delivery vehicles will be optimally routed on city streets in part by using Environics Analytics' MobileScapes, Canada's most comprehensive anonymized mobile movement database. Magna's City Delivery pilot program is a test of small, autonomous delivery vehicles operating at low speeds on public roads in designated areas of Toronto under the Province of Ontario's Automated Vehicle Pilot Program. Magna's program is designed to help reduce delivery costs, increase road safety and reduce CO2 emissions. This collaboration underscores Bell Media's dedication to providing advertisers with the most effective and engaging advertising solutions and furthers its involvement in emerging technology. X: @BellMediaPR @TheLede_CA LinkedIn: The Lede About Bell Media Bell Media is Canada's leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada's most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada's cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec's fast-growing conventional French-language network, Noovo; the country's leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal's Grande Studios, and Dome Productions, one of North America's leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed. Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. 1 Learn more at
Yahoo
2 days ago
- Automotive
- Yahoo
Bell Media Launches Innovative Advertising Pilot with Autonomous City Delivery Program in Toronto
– Astral becomes the exclusive sales agent of unique advertising opportunities on Magna's autonomous delivery vehicles –– Magna's City Delivery pilot program to be powered with Environics Analytics' MobileScapes, Canada's most comprehensive mobile movement database – Key Tags: @BellMediaPR, @TheLede_CA TORONTO, June 5, 2025 /CNW/ - Bell Media announced today that it is collaborating with Magna, a global leader in mobility technology, on innovative out-of-home (OOH) advertising opportunities. Astral, a division of Bell Media and Canada's leading out-of-home advertising solutions provider, will offer exclusive advertising placements on vehicles used in Magna's recently launched City Delivery pilot program in Toronto. This unique offering gives advertisers access to a dynamic and highly visible emerging goods delivery platform. It creates fresh opportunities for brands to engage with audiences in core areas across the city in an innovative and memorable way. "Bell Media and Astral provides its clients with innovative ways to connect brands with consumers," said Kevin Cluett, SVP of Distribution, Out of Home, Direct to Consumer, and Product Platforms, Bell Media. "Our collaboration with Magna exemplifies our dedication to embracing new technologies and providing clients with cutting-edge opportunities. The autonomous delivery vehicles present a unique canvas for creativity, allowing us to offer one-of-a-kind advertising experiences in Canada." In addition to the advertising component of the partnership with Astral, the City Delivery program leverages a data partnership with Environics Analytics, a Bell Canada company. Magna's electric autonomous delivery vehicles will be optimally routed on city streets in part by using Environics Analytics' MobileScapes, Canada's most comprehensive anonymized mobile movement database. Magna's City Delivery pilot program is a test of small, autonomous delivery vehicles operating at low speeds on public roads in designated areas of Toronto under the Province of Ontario's Automated Vehicle Pilot Program. Magna's program is designed to help reduce delivery costs, increase road safety and reduce CO2 emissions. This collaboration underscores Bell Media's dedication to providing advertisers with the most effective and engaging advertising solutions and furthers its involvement in emerging technology. SOCIAL MEDIA LINKS X:@BellMediaPR@TheLede_CA LinkedIn:Bell Media Advertising SalesThe Lede About Bell MediaBell Media is Canada's leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada's most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada's cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec's fast-growing conventional French-language network, Noovo; the country's leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal's Grande Studios, and Dome Productions, one of North America's leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed. Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. 1 Learn more at 1 Based on total revenue and total combined customer connections. SOURCE Bell Media View original content:
Global News
01-05-2025
- Automotive
- Global News
Driverless delivery vehicles set to hit Toronto streets this spring
Driverless delivery vehicles are set to hit Toronto streets this spring as part of a provincial pilot program. In a report to the city's infrastructure and environment committee, Barbara Gray, general manager of transportation services, said the program, run by Magna International Inc., will begin at some point in the second quarter of 2025. Magna's driverless, three-wheeled 'Last Mile Delivery Device' vehicles will be delivering small packages throughout several west end and downtown wards over time, including all of Ward 9 Davenport, and portions of Ward 4 Parkdale-High Park, Ward 5 York South-Weston, Ward 11 University-Rosedale and Ward 12 Toronto-St. Paul's. The vehicles have received a permit under federal law that allows them to be used in Canada for up to a year. Each vehicle will have constant human oversight from a 'chase vehicle,' Gray said, with a supervisor capable of immediate intervention. Furthermore, a remote human operator can assume control during 'complex scenarios.' Story continues below advertisement 'Important safety measures include maximum speed of 32 kilometres per hour, travelling only on roads with a posted limit of 40 kilometres per hour or less, no use of left turns, and adherence to internationally recognized cybersecurity and privacy standards,' Gray said in the report. The vehicles are roughly the size of a large cargo bike with the average height of a typical sedan, the report reads. It will have space to carry small packages stored in separate locked compartments, which are secured with a multi-digit code only known to the receiving customer. View image in full screen An undated photo of Magna's 'Last Mile Delivery Device' is shown during operations in Michigan. The image is contained in a report to Toronto's infrastructure and environment committee, which is being told those vehicles are coming to the city's streets as part of a pilot project. City of Toronto/photo The report went into further detail about the vehicle, and cited Magna's piloting of it on roads near Detroit, Mich., from 2022 to 2023 'without a safety incident.' Get daily National news Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day. Sign up for daily National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy The committee is being told the city has no regulatory authority over the provincial pilot, however Ontario's transportation ministry invited city staff to review Magna's application into Ontario's Automated Vehicle Pilot Program and provide input. Story continues below advertisement Gray said city staff did not offer an opinion on the capability of the vehicle's automated navigation but focused on 'operational-side measures' to enhance safety and ensure the city's opportunity to learn from the pilot. Magna envisions up to 20 vehicles during the pilot program, but it needs ministry approval before deploying more vehicles, Gray said. 'Based on experiences in the United States, it seems clear that pressure will grow over time to deploy vehicles with various types and levels of automation on Toronto streets,' Gray wrote in the report. 'This modest pilot with low-speed vehicles is an important opportunity to increase our knowledge on the state of the technology.' 0:40 Loblaw launches driverless trucks for PC Express food delivery Ontario's Automated Vehicle Pilot Program is a 10-year-long initiative that began in 2016 and was updated three years later to allow the testing of automated vehicles on provincial roads under strict conditions, including a requirement to have a driver for safety reasons. Story continues below advertisement The infrastructure and environment committee will consider asking city council to direct the general manager of transportation service to author a report to the committee on the findings and lessons learned from Magna's pilot. That report is estimated to be due no later than the fourth quarter of 2026. This isn't the first time driverless vehicles have been pitched in Toronto; in 2021, Toronto tried launching an automated shuttle pilot in Scarborough, but due to factors outside of its control —like the company contracted to supply the shuttles going out of business — it scrapped the program the following year. The committee is scheduled to meet on May 7.
