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Nexxen enters MOU with Vidaa to expand strategic partnership
Nexxen enters MOU with Vidaa to expand strategic partnership

Yahoo

time23-05-2025

  • Business
  • Yahoo

Nexxen enters MOU with Vidaa to expand strategic partnership

Nexxen (NEXN) announced it has signed a non-binding memorandum of understanding with Vidaa to potentially extend and expand their existing strategic partnership for multiple years beyond its current term, which is set to expire at the end of 2026. Under the terms of the MOU, Nexxen would retain exclusive global access to Vidaa's Automatic Content Recognition data and expand its ad monetization exclusivity to include display ad monetization across Vidaa's media in North America. The MOU also outlines a potential additional investment by Nexxen in Vidaa, aimed at accelerating the expansion of Vidaa's smart TV footprint in the U.S. over the long term, further deepening the strategic alignment between the two companies. The MOU is non-binding and subject to the negotiation and execution of definitive agreements, as well as customary closing conditions. Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See the top stocks recommended by analysts >> Read More on NEXN: Disclaimer & DisclosureReport an Issue Nexxen announces newest advancement of nexAI NEXN Upcoming Earnings Report: What to Expect? Nexxen's Earnings Call Highlights Growth and Optimism Nexxen price target raised to $14 from $12 at Needham Nexxen International's Strong Q1 2025 Performance and Strategic Confidence Earns Buy Rating

Nexxen enters MOU with Vidaa to expand strategic partnership
Nexxen enters MOU with Vidaa to expand strategic partnership

Business Insider

time23-05-2025

  • Business
  • Business Insider

Nexxen enters MOU with Vidaa to expand strategic partnership

Nexxen (NEXN) announced it has signed a non-binding memorandum of understanding with Vidaa to potentially extend and expand their existing strategic partnership for multiple years beyond its current term, which is set to expire at the end of 2026. Under the terms of the MOU, Nexxen would retain exclusive global access to Vidaa's Automatic Content Recognition data and expand its ad monetization exclusivity to include display ad monetization across Vidaa's media in North America. The MOU also outlines a potential additional investment by Nexxen in Vidaa, aimed at accelerating the expansion of Vidaa's smart TV footprint in the U.S. over the long term, further deepening the strategic alignment between the two companies. The MOU is non-binding and subject to the negotiation and execution of definitive agreements, as well as customary closing conditions. Confident Investing Starts Here:

Nexxen and VIDAA Sign Non-Binding MOU to Extend and Expand Strategic Partnership
Nexxen and VIDAA Sign Non-Binding MOU to Extend and Expand Strategic Partnership

Yahoo

time22-05-2025

  • Business
  • Yahoo

Nexxen and VIDAA Sign Non-Binding MOU to Extend and Expand Strategic Partnership

Agreement would extend Nexxen's global ACR data exclusivity with VIDAA, while adding display ad monetization exclusivity across VIDAA's media in North America NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Nexxen International Ltd. (NASDAQ: NEXN) ('Nexxen' or the 'Company'), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced it has signed a non-binding memorandum of understanding ('MOU') with VIDAA to potentially extend and expand their existing strategic partnership for multiple years beyond its current term, which is set to expire at the end of 2026. Under the terms of the MOU, Nexxen would retain exclusive global access to VIDAA's Automatic Content Recognition ('ACR') data and expand its ad monetization exclusivity to include display ad monetization across VIDAA's media in North America. The MOU also outlines a potential additional investment by Nexxen in VIDAA, aimed at accelerating the expansion of VIDAA's smart TV footprint in the U.S. over the long term, further deepening the strategic alignment between the two companies. The MOU is non-binding and subject to the negotiation and execution of definitive agreements, as well as customary closing conditions. About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform ('DSP') and supply-side platform ('SSP'), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen's robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on Nasdaq (NEXN). For more information, visit About VIDAA Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 40 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA's platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. The company continues to innovate by investing in long-term software support, keeping its devices current with the latest advancements in smart TV technology. For further information please contact: Nexxen International Eckert, Vice President of Investor Relationsir@ Caroline Smith, Vice President of Communicationscsmith@ VIDAADenis Ostir, Senior Director, Forward Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as 'anticipates,' 'believes,' 'expects,' 'intends,' 'may,' 'can,' 'will,' 'estimates,' and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding Nexxen's non-binding MOU with VIDAA and the implications thereof, including but not limited to the anticipated benefits related thereof, as well as any other statements related to Nexxen's future financial results and operating performance. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to risks related to the continued negotiation of definitive agreements and related to the satisfaction of the closing conditions thereto, and risks related to the ability of the parties to realize the anticipated benefits of the potential extended and expanded partnership. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company's most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission ( on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law. Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word 'partner' or 'partnership' in this press release does not mean a legal partner or legal in to access your portfolio

Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision
Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision

Yahoo

time06-03-2025

  • Business
  • Yahoo

Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision

LONDON, March 06, 2025 (GLOBE NEWSWIRE) -- Equativ today announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver highly targeted, outcome-driven campaigns. Launched in 2024, Titan OS has established a unified ecosystem and secured agreements with TV manufacturers, content providers, retailers, and advertisers, reaching 30 million homes across Europe. Its operating system runs on millions of Philips TVs, and will soon run on JVC TVs. On the content side, it offers a selection of premium streaming channels on Sony's Android seamlessly with Equativ's vision for growth in the CTV and retail media ecosystem, media buyers can now take advantage of new opportunities, including: Premium media placements: Access to premium media placements, including full-screen homepage takeovers and in-stream visibility on more than 50 leading free ad-supported streaming TV (FAST) channels, such as CNN, FIFA+, Euronews, Bloomberg, Sony One, and the Hearst Media portfolio of channels. High-impact creative formats: Unique CTV creative enhancements and innovative formats, designed to maximise user attention and performance. Launching in 2025, shoppable ad formats will combine retail data and Equativ ad tech. Advanced CTV targeting: Gain valuable insights into audience viewing behaviour and deliver highly targeted campaigns by leveraging first-party data and advanced technologies, such as m​achine learning and AI models used to create precise audience segments, and Automatic Content Recognition (ACR) to identify content consumption, ad views on local apps, and the use of peripherals like game consoles. Retail audience extension: Refined audience segments created by combining Titan's first party with first-party data from partnerships with top retailers in a safe and privacy-first environment. This enables advertisers to reach potential buyers at key decision-making moments on big screens. Teiffyon Parry, Chief Strategy Officer at Equativ, commented: 'CTV is one of the fastest-growing advertising channels, and when combined with retail media's powerful first-party data, it creates an unmatched opportunity for brands to connect with targeted consumers at the right moment. Our new partnership with Titan OS builds on this momentum, allowing us to offer media buyers premium inventory and exclusive retail data, maximising the effectiveness of their CTV campaigns following the marketing funnel. After the alliance with Deutsche Telekom last year, this new strategic partnership represents a significant stride in evolving our programmatic TV advertising services across Europe and continued expansion into the US.' Joe Evea, SVP Advertising and Retail Media, at Titan OS, added: 'We are excited about the opportunities this partnership unlocks at the intersection of retail media and CTV. It will allow us to support retailers to increase their retail media revenues, giving them access to CTV inventory across 30 million households. Retailers' first-party data becomes key to improving targeting capabilities, and this partnership with Equativ will give us access to unique shoppable ad formats to drive conversion on CTV. After our first partnership with Currys in the UK, we plan to partner with a few more strategic retailers across Europe during 2025.' To learn more about Equativ's expansion and programmatic solutions, visit For media inquiries, please contact: Caroline Millié Figueiredo at: pr@ About Equativ Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ's advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company's global expertise is also backed by a team of over 750 employees across 19 countries. Learn more at About Titan OS OS S.L. is a technology company headquartered in Barcelona, with branches in Amsterdam and Taipei. It specializes in developing software and solutions to unleash the full potential of Connected TV. It is rethinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Its aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Its independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalized experience from the moment they switch on their TVs. With tailored recommendations, it seamlessly integrates all content on the homepage, from streaming subscription services, free and paid movies, series, and TV shows to linear channels. A photo accompanying this announcement is available at in to access your portfolio

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