Latest news with #AvaGodden
South Wales Argus
3 days ago
- Health
- South Wales Argus
UK women reveal their insecurities in Sudocrem study
A survey of 2,000 men and women discovered many of us worry about how we look, laid bare, with that especially true of those of us with skin conditions. Over half of the women surveyed (51%) admitted to avoiding mirrors altogether during a flare-up. More than a third of British women feel uncomfortable getting naked, and as many as 36% worry about being undressed in front of a romantic partner. The finding came in Sudocrem's Skin Study, which has revealed the depth of our insecurities. Beyond the bedroom, nearly two-thirds of those surveyed admit to feeling self-conscious because of their skin condition, while almost half say they feel stressed, and more than 4 in 10 feel anxious about their skin. Ava Godden, 21, a childcare practitioner from Swansea, Wales, said: 'I've had eczema since I was two years old. I do feel less confident when my skin is flared. I don't want to say ugly but like, not myself.' A quarter (25%) of UK women report regular eczema flare-ups with 39% regularly suffering from acne or acne spots, with key milestones such as puberty, pregnancy and menopause being one of the contributing factors. Self-esteem issues around our skin are affecting our love and leisure lives too. More than 1 in four women (28%) avoid romantic dates when their skin condition flares up and 23% say they avoid shopping too. As many as 32% avoid nights out due to skin flare-ups and 24% skipping planned beach sessions. Inspired by the millions of people in the UK who live with problematic skin - including celebrities like Catherine, Princess of Wales, Victoria Beckham, and Kendall Jenner - Sudocrem has launched a new national campaign, Uncovered. It aims to break the stigma we feel around being unhappy with our skin, challenge beauty norms, and celebrate the millions of women who live every day with skin conditions such as acne and eczema. Talking about how she has learned to gain body confidence, Ava added: 'It takes a lot of self-confidence to get out like and go out into the world. When I look at myself in the mirror and I say you are beautiful today, that's what makes me feel the most confident. 'Recently I haven't let my eczema stop me from seeing my friends and being out. Eczema is a blessing, not a curse, and it showed me how to be confident no matter what I look like.' Sudocrem is calling on women to share their stories using #UncoveredBySudocrem, to help change the narrative around skin - from something to conceal, to something to celebrate. The campaign features the stories of 10 people living with skin conditions ranging from acne to eczema whose beautiful, unfiltered images will feature in a first-of-a-kind exhibition captured by photographer Sophie Harris-Taylor. Bethany Innes, as Sudocrem spokesperson, said: 'Skin conditions aren't just skin deep. We found women are disproportionately impacted emotionally and socially by their skin – they're cancelling plans, skipping dates, and dodging the mirror because of the toll it takes on their confidence. Uncovered is about changing that.' To uncover the emotive stories which inspired the campaign, visit the Uncovered hub at or follow the hashtag #UncoveredbySudocrem on social media. The immersive exhibition highlights the emotional impact of skin conditions like acne and eczema and showcases such powerful portraits and personal testimonials. Bethany continued: 'This campaign is about empowerment, not embarrassment. We want people to know they are not alone - and that real skin is nothing to be ashamed of.' Sudocrem hope the campaign offers people an opportunity to better understand how these conditions affect confidence, relationships, and daily life, as well as providing a platform for individuals to share their experiences and support each other.
Glasgow Times
4 days ago
- Health
- Glasgow Times
UK women reveal their insecurities in Sudocrem study
A survey of 2,000 men and women discovered many of us worry about how we look, laid bare, with that especially true of those of us with skin conditions. Over half of the women surveyed (51%) admitted to avoiding mirrors altogether during a flare-up. More than a third of British women feel uncomfortable getting naked, and as many as 36% worry about being undressed in front of a romantic partner. The finding came in Sudocrem's Skin Study, which has revealed the depth of our insecurities. Beyond the bedroom, nearly two-thirds of those surveyed admit to feeling self-conscious because of their skin condition, while almost half say they feel stressed, and more than 4 in 10 feel anxious about their skin. Ava Godden, 21, a childcare practitioner from Swansea, Wales, said: 'I've had eczema since I was two years old. I do feel less confident when my skin is flared. I don't want to say ugly but like, not myself.' A quarter (25%) of UK women report regular eczema flare-ups with 39% regularly suffering from acne or acne spots, with key milestones such as puberty, pregnancy and menopause being one of the contributing factors. Self-esteem issues around our skin are affecting our love and leisure lives too. More than 1 in four women (28%) avoid romantic dates when their skin condition flares up and 23% say they avoid shopping too. As many as 32% avoid nights out due to skin flare-ups and 24% skipping planned beach sessions. Inspired by the millions of people in the UK who live with problematic skin - including celebrities like Catherine, Princess of Wales, Victoria Beckham, and Kendall Jenner - Sudocrem has launched a new national campaign, Uncovered. It aims to break the stigma we feel around being unhappy with our skin, challenge beauty norms, and celebrate the millions of women who live every day with skin conditions such as acne and eczema. Talking about how she has learned to gain body confidence, Ava added: 'It takes a lot of self-confidence to get out like and go out into the world. When I look at myself in the mirror and I say you are beautiful today, that's what makes me feel the most confident. 'Recently I haven't let my eczema stop me from seeing my friends and being out. Eczema is a blessing, not a curse, and it showed me how to be confident no matter what I look like.' Sudocrem is calling on women to share their stories using #UncoveredBySudocrem, to help change the narrative around skin - from something to conceal, to something to celebrate. The campaign features the stories of 10 people living with skin conditions ranging from acne to eczema whose beautiful, unfiltered images will feature in a first-of-a-kind exhibition captured by photographer Sophie Harris-Taylor. Bethany Innes, as Sudocrem spokesperson, said: 'Skin conditions aren't just skin deep. We found women are disproportionately impacted emotionally and socially by their skin – they're cancelling plans, skipping dates, and dodging the mirror because of the toll it takes on their confidence. Uncovered is about changing that.' To uncover the emotive stories which inspired the campaign, visit the Uncovered hub at or follow the hashtag #UncoveredbySudocrem on social media. The immersive exhibition highlights the emotional impact of skin conditions like acne and eczema and showcases such powerful portraits and personal testimonials. Bethany continued: 'This campaign is about empowerment, not embarrassment. We want people to know they are not alone - and that real skin is nothing to be ashamed of.' Sudocrem hope the campaign offers people an opportunity to better understand how these conditions affect confidence, relationships, and daily life, as well as providing a platform for individuals to share their experiences and support each other.
Daily Mirror
16-05-2025
- Health
- Daily Mirror
More than a third of women worry about being undressed in front of partner
Skin insecurities have played a major role in denting body confidence, a new survery has found - with more than a third of British women admitting they feel uncomfortable getting naked in front of a partner More than a third of British women feel uncomfortable getting naked in front of a partner, with skin insecurities playing a major role in denting body confidence. Over half (51%) avoid mirrors during a flare-up, and 77% say looking at their reflection makes them feel worse about themselves. As many as 36% worry about being undressed in front of a romantic partner. These are just a few of the stark findings from Sudocrem's Skin Study, a survey of 2,000 UK adults that uncovers how skin conditions like eczema and acne are quietly shaping everything from our self-esteem to our social lives. Nearly two-thirds of people with skin issues say they feel self-conscious because of it. Almost half report stress, and more than four in ten say their skin makes them anxious. A quarter of UK women regularly experience eczema flare-ups, while 39% frequently deal with acne - with major life stages like puberty, pregnancy and menopause named as common triggers. The impact goes far beyond the bathroom mirror, with the study also finding 28% of women skip romantic dates when their skin is flaring up, 23% avoid shopping, 32% miss nights out and 24% ditch beach plans entirely. Ava Godden, 21, a childcare practitioner from Swansea, knows the struggle well. 'I've had eczema since I was two years old. I do feel less confident when my skin is flared. I don't want to say ugly but like, not myself.' Sudocrem has launched Uncovered - a national campaign to break the stigma around skin conditions and celebrate those living with them. Featuring unfiltered portraits by photographer Sophie Harris-Taylor, the campaign tells the stories of ten people with visible skin differences - inspired by millions across the UK, including high-profile figures like Catherine, Princess of Wales, Victoria Beckham and Kendall Jenner. Ava, who features in the campaign, shared how she's reclaimed her confidence: 'It takes a lot of self-confidence to get out and go out into the world. When I look at myself in the mirror and I say you are beautiful today, that's what makes me feel the most confident. "Recently I haven't let my eczema stop me from seeing my friends and being out. Eczema is a blessing, not a curse, and it showed me how to be confident no matter what I look like.' Sudocrem is encouraging women to join the conversation and share their stories using #UncoveredBySudocrem, helping shift the narrative from covering up skin to celebrating it. Bethany Innes, as Sudocrem spokesperson, said: 'Skin conditions aren't just skin deep. "We found women are disproportionately impacted emotionally and socially by their skin – they're cancelling plans, skipping dates, and dodging the mirror because of the toll it takes on their confidence. Uncovered is about changing that.' The immersive exhibition highlights the emotional impact of skin conditions like acne and eczema and showcases such powerful portraits and personal testimonials. Bethany continued: 'This campaign is about empowerment, not embarrassment. We want people to know they are not alone - and that real skin is nothing to be ashamed of.' Sudocrem hope the campaign offers people an opportunity to better understand how these conditions affect confidence, relationships, and daily life, as well as providing a platform for individuals to share their experiences and support each other. The skin brand is encouraging Brits to visit the Uncovered hub at or follow the hashtag #UncoveredbySudocrem on social media.
Yahoo
16-05-2025
- Health
- Yahoo
British women struggle being nude in front of their partners
More than a third of British women feel uncomfortable getting naked even if it's in front of a partner. The finding came in Sudocrem's Skin Study, a survey of 2,000 men and women, which has revealed the depth of our insecurities. It discovered many of us worry about how we look laid bare, with that especially true of those of us with skin conditions. Over half of the women surveyed (51%) admitted to avoiding mirrors altogether during a flare-up and 77% said that looking in the mirror negatively affects their self-esteem. As many as 36 per cent worry about being undressed in front of a romantic partner. Beyond the bedroom, nearly two-thirds of those surveyed admit to feeling self-conscious because of their skin condition, while almost half say they feel stressed, and more than 4 in 10 feel anxious about their skin. Ava Godden, 21, a childcare practitioner from Swansea, Wales, said: "I've had eczema since I was two years old. I do feel less confident when my skin is flared. I don't want to say ugly but like, not myself." A quarter (25%) of UK women report regular eczema flare-ups with 39% regularly suffering from acne or acne spots, with key milestones such as puberty, pregnancy and menopause being one of the contributing factors. Self-esteem issues around our skin are affecting our love and leisure lives too. More than one in four women (28%) avoid romantic dates when their skin condition flares up and 23% say they avoid shopping too. As many as 32% avoid nights out due to skin flare-ups and 24% skip planned beach sessions. Inspired by the millions of people in the UK who live with problematic skin - including celebrities like Catherine, Princess of Wales, Victoria Beckham, and Kendall Jenner - Sudocrem ( has launched a new national campaign, Uncovered. It aims to break the stigma we feel around being unhappy with our skin, challenge beauty norms, and celebrate the millions of women who live every day with skin conditions such as acne and eczema. Talking about how she has learned to gain body confidence, Ava added: "It takes a lot of self-confidence to get out like and go out into the world. When I look at myself in the mirror and I say you are beautiful today, that's what makes me feel the most confident. "Recently I haven't let my eczema stop me from seeing my friends and being out. Eczema is a blessing, not a curse, and it showed me how to be confident no matter what I look like." Sudocrem is calling on women to share their stories using #UncoveredBySudocrem, to help change the narrative around skin - from something to conceal, to something to celebrate. The campaign features the stories of 10 people living with skin conditions ranging from acne to eczema whose beautiful, unfiltered images will feature in a first-of-a-kind exhibition captured by photographer Sophie Harris-Taylor. Bethany Innes, as Sudocrem spokesperson, said: "Skin conditions aren't just skin deep. We found women are disproportionately impacted emotionally and socially by their skin - they're cancelling plans, skipping dates, and dodging the mirror because of the toll it takes on their confidence. Uncovered is about changing that." The immersive exhibition highlights the emotional impact of skin conditions like acne and eczema and showcases powerful portraits and personal testimonials. Bethany continued: "This campaign is about empowerment, not embarrassment. We want people to know they are not alone - and that real skin is nothing to be ashamed of." Sudocrem hopes the campaign offers people an opportunity to better understand how these conditions affect confidence, relationships, and daily life, as well as provide a platform for individuals to share their experiences and support each other. To uncover the emotive stories which inspired the campaign, visit the Uncovered hub at or follow the hashtag #UncoveredbySudocrem on social media.
