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OTTplay Premium, GTPL partner to reshape digital entertainment in India
OTTplay Premium, GTPL partner to reshape digital entertainment in India

Hindustan Times

time15-05-2025

  • Business
  • Hindustan Times

OTTplay Premium, GTPL partner to reshape digital entertainment in India

OTTplay Premium, India's leading OTT content aggregator, has partnered with GTPL Hathway Limited, the country's largest multi-system operator and a major broadband provider. This strategic collaboration aims to transform the digital entertainment experience in India by offering GTPL customers access to OTTplay's vast content library through exclusive plans, ensuring seamless and enriched viewing. As part of the partnership, GTPL will launch its OTT aggregation service under the brand name 'GTPL Genie+', giving users seamless access to content from over 29 leading OTT platforms via the GTPL Buzz app and its official website A variety of specially curated subscription packs will be available, designed to meet the diverse entertainment preferences of users. These packs are tailored by language, genre, and region to offer a more personalised viewing experience. Powered by OTTplay Premium, GTPL Genie+ services will be accessible on multiple devices, including mobiles, smart TVs, tablets, and PCs. This offering adds to GTPL's broad content portfolio, which also includes digital cable TV, high-speed internet, cloud gaming, and more. Sharing their thoughts on the partnership, Avinash Mudaliar, CEO & Co-founder of OTTplay, expressed enthusiasm, saying, 'We're thrilled to partner with GTPL, a leader in entertainment and connectivity. This collaboration allows us to bring a richer, more seamless content experience to audiences nationwide. With the rising demand for diverse digital entertainment, our combined strengths will redefine content accessibility and elevate the streaming experience.' Anirudhsinh Jadeja, Managing Director of GTPL Hathway Limited, also underlined the importance of the partnership, stating, 'GTPL remains committed to delivering the best-in-class entertainment and connectivity solutions. GTPL Genie+ strengthens our content offering, allowing subscribers to access premium OTT content in addition to our existing content offerings. This partnership with OTTplay Premium will democratise digital entertainment for millions across India.' This collaboration underscores the mutual vision of OTTplay and GTPL to provide premium digital content that is both widely accessible and curated to meet India's diverse regional preferences. The alliance aims to offer a smooth, high-quality digital entertainment experience to households across the country. OTTplay Premium is a subscription-based service that brings together multiple OTT platforms into one app, giving users access to a vast range of streaming content. From movies and web series to sports and live TV channels, it features content from platforms like ZEE5, SonyLIV, Lionsgate Play, and many others. As India's first OTT content aggregator, OTTplay Premium is transforming how audiences discover and consume digital entertainment. With AI-powered recommendations and a curated lineup from over 32 top OTT platforms, it offers a personalised streaming experience based on each viewer's tastes and preferences. GTPL Hathway Limited stands as India's largest Multi-System Operator (MSO), offering Digital Cable TV services and ranking among the country's top private wireline broadband providers. It holds a dominant position in Gujarat as the leading provider of both Digital Cable TV and Broadband, and is also a key Digital Cable TV service provider in West Bengal. GTPL's cable TV services are available in over 1,500 towns across 26 states in India. The company boasts a vast network that includes more than 47,000 business partners, over 200 broadcasters, 1,750+ enterprise clients, and involvement in over 30 government projects. Its extensive content offering features 950+ TV channels, including more than 130 GTPL-owned and operated platform services. As of March 31, 2025, GTPL serves 9.60 million active Digital Cable TV subscribers and 1.04 million broadband users, with a broadband home-pass of approximately 5.95 million.

OTTplay Premium and GTPL join forces to transform digital entertainment in India
OTTplay Premium and GTPL join forces to transform digital entertainment in India

Mint

time15-05-2025

  • Business
  • Mint

OTTplay Premium and GTPL join forces to transform digital entertainment in India

OTTplay Premium, India's leading OTT content aggregator, has joined forces with GTPL Hathway Limited (GTPL), India's largest Multi-System Operator (MSO) distributing Digital Cable TV services and a key Broadband service provider. This strategic partnership is set to revolutionise India's digital entertainment landscape by providing OTTplay's extensive content library to customers. As part of the collaboration, GTPL will offer its OTT aggregation service under the brand name 'GTPL Genie+' providing subscribers with seamless access to content across 29+ leading OTT platforms through its application GTPL Buzz as well as through its website The wide range of tailor-made packs will cater to evolving entertainment needs for customers. These packs offer entertainment conveniently customized based on language, genre and region. GTPL Genie+ services, powered by OTTplay Premium areaccessible across multiple devices including Mobiles, Smart TVs, Tablets and PCs. This is in addition to GTPL's diverse catalogue of content offerings which extends across cable TV channels, high-speed internet, Cloud gaming and more. Avinash Mudaliar, CEO & Co-founder, OTTplay expressed his excitement: "We're thrilled to partner with GTPL, a leader in entertainment and connectivity. This collaboration allows us to bring a richer, more seamless content experience to audiences nationwide. With the rising demand for diverse digital entertainment, our combined strengths will redefine content accessibility and elevate the streaming experience." Mr. Anirudhsinh Jadeja – Managing Director, GTPL Hathway Limited, said, "GTPL remains committed to delivering the best-in-class entertainment and connectivity solutions. GTPL Genie+ strengthens our content offering, allowing subscribers to access premium OTT content in addition to our existing content offerings. This partnership with OTTplay Premium will democratise digital entertainment for millions across India." This alliance highlights OTTplay and GTPL's shared commitment to delivering premium content that is accessible to all and tailored to the diverse regional preferences across India. The partnership ensures a seamless, high-quality digital experience for households nationwide. OTTplay Premium is India's pioneering OTT aggregator, redefining content discovery and consumption with AI-driven recommendations. Offering a curated selection from 32+ leading OTT platforms, it delivers a personalised viewing experience tailored to individual preferences. GTPL Hathway Limited is India's largest MSO providing Digital Cable TV services and is one of the largest Private Wireline Broadband service providers in India. The Company is the largest Digital Cable TV and Wireline Broadband Service Provider in Gujarat & is a leading Digital Cable TV Service provider in West Bengal. The Company's Digital Cable TV services reach 1,500 plus towns across India in 26states. The company enjoys an expansive network, comprising 47,000+ business partners, 200+ broadcasters, 1,750+ enterprise clientele, and active participation in 30+ government projects. The company offers an enviable catalogue of 950+ TV Channels with 130+ channels which are GTPL Owned & Operated Platform Services. As on March 31, 2025, the Company has 9.60 million Active Digital Cable TV Subscribers and 1.04 million Broadband Subscribers and a Broadband Home-pass of about 5.95 million.

HT Labs triumphs at WAN-IFRA South Asian Digital Media Awards 2025, secures 5 wins for OTTplay and Slurrp
HT Labs triumphs at WAN-IFRA South Asian Digital Media Awards 2025, secures 5 wins for OTTplay and Slurrp

Hindustan Times

time21-04-2025

  • Business
  • Hindustan Times

HT Labs triumphs at WAN-IFRA South Asian Digital Media Awards 2025, secures 5 wins for OTTplay and Slurrp

HT Labs has made a powerful mark on the global stage, with its flagship platforms OTTplay and Slurrp clinching 5 awards at the prestigious WAN-IFRA South Asian Digital Media Awards 2025. The accolades recognise excellence in digital journalism, innovation, and audience engagement, cementing HT Labs' position as a frontrunner in the region's digital media landscape. The WAN-IFRA South Asian Digital Media Awards are among the most respected honours in the industry, judged by a panel of distinguished international experts. They spotlight organisations that demonstrate excellence in digital storytelling, technology, and content strategy—pushing the boundaries of what's possible in news and content publishing in South Asia. These awards underscore HT Labs' unwavering focus on intelligent, user-first digital experiences—powered by innovation, data, AI and editorial depth. Avinash Mudaliar, Co-Founder and CEO of HT Labs, said, 'We're truly honoured by this recognition from WAN-IFRA. These wins are a reflection of the relentless creativity, strategic thinking, and innovation that our teams bring to the table every day. At OTTplay and Slurrp, our mission is to continuously evolve the digital experience through personalisation and smart content. This recognition only strengthens our resolve to lead with impact and purpose." OTTplay is India's leading OTT aggregator, revolutionising content discovery through AI-driven personalisation. With OTTplay Premium, users can access curated content from over 40 top OTT platforms, tailored to their unique viewing preferences. Slurrp is a comprehensive recipe and meal-planning platform with over 7 lakh users across India. It offers calorie-counted, diet-specific recipes for all skill levels, alongside culinary trends, food features, and industry insights, helping home chefs plan smarter and cook better.

HT Labs triumphs at WAN-IFRA South Asian Digital Media Awards 2025, secures 5 wins for OTTplay and Slurrp
HT Labs triumphs at WAN-IFRA South Asian Digital Media Awards 2025, secures 5 wins for OTTplay and Slurrp

Mint

time21-04-2025

  • Business
  • Mint

HT Labs triumphs at WAN-IFRA South Asian Digital Media Awards 2025, secures 5 wins for OTTplay and Slurrp

HT Labs has made a powerful mark on the global stage, with its flagship platforms OTTplay and Slurrp clinching 5 awards at the prestigious WAN-IFRA South Asian Digital Media Awards 2025. The accolades recognise excellence in digital journalism, innovation, and audience engagement, cementing HT Labs' position as a frontrunner in the region's digital media landscape. The WAN-IFRA South Asian Digital Media Awards are among the most respected honours in the industry, judged by a panel of distinguished international experts. They spotlight organisations that demonstrate excellence in digital storytelling, technology, and content strategy—pushing the boundaries of what's possible in news and content publishing in South Asia. Best News Website (Silver) – Slurrp Best Use of AI in Revenue Strategy (Bronze) – OTTPlay Premium Best Newsletter (Gold) – Slurrp Best Newsletter (Silver) – OTTPlay Best Native Advertising Campaign (Bronze) – Slurrp These awards underscore HT Labs' unwavering focus on intelligent, user-first digital experiences—powered by innovation, data, AI and editorial depth. Avinash Mudaliar, Co-Founder and CEO of HT Labs, said, 'We're truly honoured by this recognition from WAN-IFRA. These wins are a reflection of the relentless creativity, strategic thinking, and innovation that our teams bring to the table every day. At OTTplay and Slurrp, our mission is to continuously evolve the digital experience through personalisation and smart content. This recognition only strengthens our resolve to lead with impact and purpose.' OTTplay is India's leading OTT aggregator, revolutionising content discovery through AI-driven personalisation. With OTTplay Premium, users can access curated content from over 40 top OTT platforms, tailored to their unique viewing preferences. Slurrp is a comprehensive recipe and meal-planning platform with over 7 lakh users across India. It offers calorie-counted, diet-specific recipes for all skill levels, alongside culinary trends, food features, and industry insights—helping home chefs plan smarter and cook better. First Published: 21 Apr 2025, 09:42 PM IST

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