12-02-2025
Toyota Bahrain's 4x4 Event Delivers Thrilling Off-Road Experience at BIC
Toyota Bahrain, a division of Ebrahim K. Kanoo (EKK), recently hosted an exclusive 4×4 experience at the Bahrain International Circuit (BIC), showcasing the exceptional off-road capabilities of its SUV lineup. The event provided attendees with firsthand experience of Toyota's 4×4 prowess across diverse terrains. Catering to both existing Toyota SUV owners and potential customers, the event treated guests, Bahrain media & social influencer community to thrilling rides around the BIC's comprehensive off-road track, navigating a variety of natural and man-made obstacles. Expert drivers piloted Toyota's Land Cruiser, Land Cruiser Prado, and Fortuner models, demonstrating their ability to conquer challenging landscapes. The BIC's facility, the first of its kind in the Middle East, offers 3.5 kilometers of varying terrains, including sand, rock, hill, and water landscapes, as well as 32 natural and man-made obstacles like slide slopes, humps, rocks, gravel roads, and watercourses. The event not only provided thrilling driving experiences but also featured a variety of fun activities for families, creating a vibrant atmosphere for all attendees. Participants had the opportunity to test drive the latest Toyota models, including the Toyota Crown, Toyota Land Cruiser Prado, Toyota Camry, and Toyota Land Cruiser, showcasing the brand's commitment to enhancing customer experiences. In addition, the event also featured participation from other key divisions of EKK. TyrePlus showcased their expertise in tire selection and maintenance for off-road adventures, while Ziebart highlighted the importance of vehicle protection and detailing. Toyota Aftersales and Spare Parts divisions were also present, emphasizing the comprehensive support and service available to Toyota owners. 'We are proud to showcase the remarkable capabilities of Toyota's 4×4 lineup,' said Toyota Senior Marketing Manager, Mr. Ayman Shehadeh. 'These vehicles are built to conquer any terrain, and this event demonstrates their exceptional performance and reliability. We are committed to providing our customers with the best off-road vehicles and comprehensive support to ensure they can explore the diverse landscapes of Bahrain with confidence.'
The event highlighted Toyota Bahrain's commitment to providing not only exceptional vehicles but also unforgettable experiences by leveraging the unique capabilities of the BIC's off-road track.
