Latest news with #Aza
News18
20-05-2025
- Business
- News18
Devangi Nishar Parekh Champions Indian Fashion with a Powerful Red Carpet Debut at Cannes Film Festival
Last Updated: Devangi Nishar Parekh's Cannes debut spotlighted the power of Indian fashion, sustainability, and women-led entrepreneurship on a global stage. Devangi Nishar Parekh, Managing Director, Aza Fashions, made a historic debut at the 78th Cannes Film Festival, spotlighting the strength and sophistication of Indian fashion entrepreneurship on a global stage. More than a moment of personal achievement, Devangi's red carpet appearance at Cannes was a bold affirmation of India's evolving design landscape and the critical role women are playing in driving it forward. As a second-generation entrepreneur and one of the most influential voices in India's luxury fashion industry, Devangi brought with her not just style, but purpose. Under her leadership, the platform has become a launchpad for emerging designers and a powerful advocate for homegrown talent. Wearing a custom handcrafted metallic cord concept saree by acclaimed designer Rimzim Dadu, Devangi's look blended sculptural innovation with timeless elegance—a fitting metaphor for her journey with Aza Fashions, India's premier multi-designer platform that champions homegrown labels and emerging talent. Complementing her outfit, Devangi adorned sustainable, lab-grown diamond jewellery from Araiya by Aza, reflecting her commitment to responsible luxury and modern craftsmanship. But this wasn't just about the outfit or jewellery. Devangi's presence on one of the world's most prestigious cultural platforms marked a significant moment for Indian retail, fashion entrepreneurship, and the representation of South Asian women in global luxury spaces. She joined a cohort of global changemakers and creative leaders, spotlighting South Asia's rising influence at one of the world's most iconic events. In doing so, she carried forward a vision rooted in innovation, inclusion, and heritage—bringing Indian craftsmanship and entrepreneurial ambition to a world stage that is finally ready to listen. 'For me, Cannes wasn't just a red carpet—it was a platform," shared Devangi. 'A platform to represent Indian creativity, craftsmanship, and the quiet strength of women entrepreneurs who are transforming industries from within. Walking that carpet, I carried not just a designer look and sustainable jewellery, but also the stories of hundreds of Indian designers and artisans who are ready for the world stage." Over the past decade, Devangi has been instrumental in shaping how luxury retail in India looks and feels—building Aza into a space that balances commercial success with community impact. Her support of innovative design, women-led labels, and ethical luxury has positioned her as a leader who understands both business and culture. Poised, driven, and visionary, Devangi Nishar Parekh's Cannes debut was not just a celebration of fashion, but of what's possible when passion meets purpose. As Indian design continues to gain global recognition, voices like hers will lead the way—not just with what they wear, but with what they build. First Published: May 20, 2025, 06:20 IST
Fashion Network
14-05-2025
- Business
- Fashion Network
Aza Fashions launches lab-grown diamond jewellery brand Araiya by Aza
Luxury Indian fashion retailer Aza Fashions has forayed into fine jewellery with the launch of Araiya by Aza, a lab-grown diamond brand focused on sustainable luxury and modern aesthetics. The brand has debuted at Aza's flagship store on Mumbai's Turner Road. Araiya features a range of IGI-certified Type II and Type IIa lab-grown diamonds, which represent the top 2% to 3% of diamond quality worldwide, Aza announced in a press release. The collection includes daily wear designs as well as statement pieces, aiming to serve the needs of today's conscious luxury consumer and piece is ethically crafted. 'Araiya is deeply personal- it is inspired by my journey as a mother, a daughter, and an entrepreneur," said Araiya by Aza's founder Devangi Parekh in a press release. "It represents the balance we all strive for: honouring our roots while embracing change, creating beauty with purpose, and continuously evolving to be better every day." The brand draws its name from the Sanskrit word for 'divine and beautiful' and is named after Parekh's daughter, representing the next generation in a lineage that includes Aza founder Alka Nishar. Araiya aims to celebrate feminine strength and legacy while offering sustainable fine jewellery for the modern Indian shopper. The launch also marks Aza's expansion beyond fashion into fine jewellery, reinforcing its position in the luxury retail space.
