Latest news with #B2BMarketing
Yahoo
18 hours ago
- Business
- Yahoo
Is AI killing B2B marketing? The great AI debate to be settled live at B2B Ignite 2025
B2B marketing leaders to face off in a live, boxing-style debate, with the audience, and AI itself, deciding the winner B2B Ignite 2025 Graphic LONDON, June 09, 2025 (GLOBE NEWSWIRE) -- It's a huge debate at the moment in the B2B industry: whether or not Artificial Intelligence is killing B2B marketing. At B2B Ignite – B2B Marketing's flagship conference and networking event – on 2 July 2025, a panel of experienced marketing experts will be debating both sides of this ongoing industry conflict. Some are vehemently against it, claiming that it dries up creativity, takes away the vital human touch, and ultimately means we are all outsourcing our brains to a machine. And it's a pretty compelling argument – audiences have reported that seeing droves of LinkedIn posts that all look and sound the same quickly becomes a turn-off. However, some are passionately for AI – they claim that if B2B marketers are using it in the right way, it can actually free up more time to get creative and strategic, and in doing so, improve the human touch that is so desperately needed. The 'for' side will feature: Rhiannon Blackwell, ABM Leader, Global Marketing Organisation, at PwC Ben Lee, Head of Data & AI at Bidwells Catherine Dutton, VP, Global Growth Marketing at Pegasystems The 'against' side will feature: Chris Wade, Chief Marketing & Product Officer at Gamma Alex Bacon, Marketing Director Luca Di Giuseppe, Head of Digital and Growth Marketing at Tata Consultancy Services But this won't be your average conference session. The Great AI Debate will be hosted in the style of a boxing match (without anyone throwing actual punches – we hope!). Each debater will have a strict time limit to answer a key question about AI, before a debater from the opposing side gets a chance to rebut. At the end, the audience will vote to decide which side's argument was more compelling. And there's a twist: there will be an extra debater, in the form of AI itself. For B2B marketers wanting to stay ahead of the curve in the age of AI, this session is a must-attend. You'll leave with a deeper understanding of AI's potential, but also the risks and blind spots to avoid. B2B Ignite takes place in London on 2 July 2025. Learn more and register here. Chloe Saunders Events Marketing Manager B2B Marketing +44 (0) 20 7014 4920 A photo accompanying this announcement is available at A PDF accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data
Forbes
02-06-2025
- Business
- Forbes
5 Reasons Why Every Freelancer Should Be Using LinkedIn
Woman works online on her laptop getty LinkedIn usage and engagement are heating up, and for good reason. It can be a goldmine for finding new freelance clients, building your personal brand, and growing your business. In fact, 44% of marketers say LinkedIn is the most important social media platform for B2B (business-to-business) marketing. Attracting leads and growing our pipeline is important to growing a sustainable and future-proof business. Here are five reasons why a LinkedIn profile is a freelancer's best way to do this. LinkedIn may have started as a networking platform and an 'online CV', but it has well and truly evolved since then. It's now a comprehensive marketing tool that freelancers can use to build their brand and source new clients. LinkedIn offers many different options for posting content, such as articles, carousels, videos, and even newsletters. You can use their newsletter function to build a loyal subscriber base and nurture leads, rather than using an entirely separate email platform. Business owners, CEOs, executives, and founders (or anyone who decides to hire you as a freelancer) are all active on LinkedIn. It offers the opportunity to build your personal brand right in front of them by strategically posting consistent and value-first content. Unlike Facebook, where users usually only add people they know personally, it's a regular part of LinkedIn culture to connect with people you do not know. You can send invitations to connect with your ideal clients, send a personalized InMail, and implement a value-first strategy to start conversations with them. Hot tip: 86% of people are more likely to read your InMail if you view their LinkedIn profile first. Thanks to a few special features, LinkedIn can be used as a highly curated and personalized resume with undeniable social proof. These features can help you stand out to ideal clients and build trust when they view your LinkedIn profile. LinkedIn allows colleagues and clients to leave a recommendation on your profile, which is a powerful testimonial to potential clients. If you add skills (make sure they're relevant to your freelance services) to your profile, anyone on LinkedIn can endorse you for these skills. Again, ask your colleagues and clients (past or present) to do so, as these skill endorsements are powerful social proof. Despite the ever-present argument that organic reach is dying on social media, LinkedIn has stood the test of time. Freelancers have an exciting opportunity to utilize their personal profiles to get visible and earn reach they may not be able to on other social media platforms. The best news is you don't need a large following to earn significant reach on LinkedIn. If you post high-quality, value-first content, share your expertise, and participate in meaningful conversations, you can create large waves of influence in your industry, regardless of your follower count. People who use LinkedIn are professionals looking to collaborate, network, learn, and invest in themselves. This platform isn't where you unsupportive aunties or friends with no ambitions hang out! Your regular users of LinkedIn know that it's a hub for B2B marketing and business transactions, so their mindset is more primed and open to seeing businesses promoting themselves. This mindset makes it much easier for freelancers to sell their services. As long as you're also offering value to others and engaging in meaningful ways, you'll never be out of place. Every freelancer should add LinkedIn to their marketing strategy. Consistent and strategic use of LinkedIn could be the secret weapon that helps grow your personal brand and client base to new heights.
Associated Press
23-05-2025
- Business
- Associated Press
Idea Grove Named Top LinkedIn Advertising Agency in Clutch's Spring 2025 Global Awards
Recognition highlights agency's growing performance marketing practice, helping B2B brands turn paid media into measurable growth 'In today's B2B environment, marketing has to be more than creative — it must be accountable. Our clients trust us to turn their marketing investments into measurable growth.'— Scott Baradell, founder and CEO, Idea Grove DALLAS, TX, UNITED STATES, May 23, 2025 / / -- Idea Grove, a leading PR and marketing agency for B2B technology, manufacturing and logistics companies, has been named a top LinkedIn Advertising agency in Clutch's Spring 2025 Global Awards (#ClutchGlobal2025). Out of thousands of B2B service providers evaluated worldwide, only the top 15 firms in each category earned this prestigious honor. Idea Grove's inclusion in this elite group signals the agency's excellence in driving measurable results through LinkedIn advertising for its clients. Clutch, the leading global marketplace of B2B service providers, selected this season's honorees using its rigorous 'Ability to Deliver' methodology. Winners were determined based on verified client feedback, project success, market presence, and industry expertise. According to Clutch, every Global Award honoree has demonstrated an exceptional track record of delivering high-impact results for their clients. Clutch Founder Mike Beares noted that the Spring 2025 Global Award honorees 'set the benchmark for excellence in the B2B services space' and represent 'the best companies in the world at what they do' – underscoring the caliber of firms on the list and the significance of Idea Grove's achievement. Idea Grove's performance marketing team runs targeted LinkedIn and Google advertising campaigns designed to complement clients' organic PR and content marketing efforts. By aligning paid media with organic outreach, the agency accelerates brand awareness into lead generation and sales conversions. Idea Grove's LinkedIn advertising process is engineered to deliver audience engagement within the first 30 days and to convert that engagement into leads and sales within 90 days. This data-driven, results-focused approach ensures that every campaign yields measurable ROI for clients, turning social media visibility into tangible business growth. 'In today's B2B environment, marketing has to be more than creative — it must be accountable,' said Scott Baradell, founder and CEO of Idea Grove. 'Our clients trust us to turn their marketing investments into measurable growth, and being recognized as a global leader in LinkedIn advertising by Clutch validates our team's commitment to delivering results that truly impact our clients' business.' As a Spring 2025 #ClutchGlobal2025 honoree, Idea Grove joins an exclusive cohort of agencies setting the standard for marketing performance and client satisfaction worldwide. The agency invites organizations seeking ROI-focused LinkedIn advertising and performance marketing solutions to learn more about its services on the Idea Grove website. About Idea Grove Idea Grove is a Dallas-based public relations and digital marketing agency focused on B2B clients in the technology, manufacturing, and logistics sectors. The agency's integrated approach – spanning branding, content marketing, web design, public relations, and performance marketing – helps clients build trust and accelerate growth. Founded in 2005 by Scott Baradell, Idea Grove has earned numerous industry accolades and is known for its commitment to delivering measurable results. To learn more, visit the Idea Grove website. Breanne Ngo Idea Grove [email protected] Visit us on social media: LinkedIn Instagram Facebook YouTube TikTok Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Associated Press
07-05-2025
- Business
- Associated Press
Blufig Announces Strategic Partnership with HubSpot to Accelerate B2B Marketing Transformation
BENGALURU, KARNATAKA, INDIA, May 7, 2025 / / -- Blufig, a strategy-led B2B marketing agency, announces a strategic partnership with HubSpot, a world leader in marketing automation and customer relationship management (CRM) software. With this strategic partnership, Blufig is a certified HubSpot Solution Partner, further deepening its service capabilities and unlocking new value for B2B organizations wanting to scale through connected, data-driven growth strategies. With this partnership, Blufig now provides solutions across the HubSpot ecosystem with special focus on: Marketing Hub – for campaign automation, lead nurturing, and one-on-one outreach Sales Hub – for efficient deal management, pipeline visibility, and revenue growth Content Management Hub – for responsive, SEO-optimized websites and content marketing initiatives Customer Service Hub – for ticketing, chat, and support automation to drive client satisfaction What this partnership means for customers 'As businesses increasingly adopt digital tools to streamline operations and boost engagement, the combination of Blufig's strategic marketing solutions with HubSpot's platform ensures clients get the best of both worlds—technology and execution, seamlessly integrated. This partnership reflects our commitment to driving scalable, measurable growth for our clients. With HubSpot's robust ecosystem and our B2B marketing capabilities, we're better equipped than ever to help businesses simplify complexity and grow smarter. Amit Thakkar, CEO & Founder By partnering with Blufig, customers receive more than software. They receive a strategic growth partner with HubSpot-certified professionals who customize the platform that aligns with business objectives, integrate with current systems, and offer ongoing optimization. 'We're excited to have Blufig join our Solutions Partner Program' said Adarsh Noronha, Country Leader, HubSot India 'Their B2B expertise and outcome-driven methodology make them an excellent fit with our worldwide network. Together, we can help more businesses grow better.' What Clients Can Expect Faster, more affordable HubSpot implementation with Blufig professionals Best of both worlds for B2B Marketing i.e. MarTech Platform + Digital Capabilities Rich experience in delivering results for B2B brands About Blufig Blufig is a B2B marketing agency focused on strategy-first solutions that blend storytelling, design, and technology. From brand positioning and content marketing to demand generation and digital transformation, Blufig helps businesses grow with purpose and performance. About HubSpot HubSpot is a leading customer platform that connects marketing, sales, content management, and customer service through a single CRM. With a global customer base, HubSpot empowers companies of all sizes to grow better. The partnership is now active and open to Blufig's current and prospective clients. More details, use cases, and service offerings will be shared via Blufig's website and upcoming communications. To learn more, visit: B2B HubSpot CRM Implementation Services Diksha Blufig [email protected] Visit us on social media: LinkedIn Instagram Facebook Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
