Latest news with #BBDOWorldwide
Yahoo
21 hours ago
- Business
- Yahoo
Omnicom Named World's Most Effective Holding Group in 2024 Effie Index®
NEW YORK, June 5, 2025 /PRNewswire/ -- Omnicom (NYSE: OMC) has been named the Most Effective Holding Group in the 2024 Effie Index®, the leading global ranking of marketing effectiveness. This marks the second year in a row -- and third time in four years -- that Omnicom has earned this top honor. Among Omnicom's agency networks, BBDO Worldwide ranked third and DDB Worldwide ranked fourth as the Most Effective Agency Networks. AlmapBBDO was named the Most Effective Agency Office globally for the second consecutive year. Regionally, Omnicom was named the #1 Holding Group in Latin America, with BBDO Worldwide as the top agency network and AlmapBBDO as the top agency. "As technology advances and consumer expectations shift, what it means to be effective in our industry keeps changing. Being recognized at the top of the Effie Index repeatedly shows how our people and agencies are staying ahead of the curve," said John Wren, Chairman and CEO, Omnicom. "I'm proud of their dedication and creativity, and grateful to everyone at Omnicom who works tirelessly to deliver meaningful results for our clients." The Effie Index ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness. "The companies and agencies recognized in the Global Effie Index continue to set the standard for marketing effectiveness on a global scale," said Traci Alford, Global CEO of Effie Worldwide. "Earning a place on the Index is no small feat - it reflects a consistent ability to deliver work that drives real business impact. Omnicom has once again secured the #1 position for the second year in a row, an achievement that reflects a deep-rooted commitment to building a culture of effectiveness. Congratulations to all the networks and teams whose work continues to move our industry forward." This ranking comes on the heels of several other 2024 industry accolades for Omnicom, including being named Holding Company of the Year by Gerety, MediaPost and WARC for its Effective 100 list. To learn more about the 2024 Effie Index®, visit About OmnicomOmnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit About Effie WorldwideEffie leads, inspires and champions the practice and practitioners of marketing effectiveness globally. We work across 130 markets to deliver smart leadership, applicable insights, and the largest, most prestigious marketing effectiveness awards in the world. Winning an Effie has been a globally recognized symbol of outstanding achievement for over 50 years. We recognize the most effective brands, marketers, and agencies globally, regionally, and locally through our coveted effectiveness rankings, the Effie Index. Our ambition is to equip marketers everywhere with the tools, knowledge, and inspiration they need to succeed. View original content: SOURCE Omnicom Group Inc. Sign in to access your portfolio
Arab News
11-04-2025
- Business
- Arab News
Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025
Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai. WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup. Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third. Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh. The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively. Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included 'Birthmark Stories' for HungerStation by VML; '5 vs 5' for Riyadh Season by BigTime Creative Shop; and 'The Second Release' for Billboard magazine by SRMG Labs. 'This year, we've seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,' Marian Brannelly, Lions' global director of awards, told Arab News. New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries. Brannelly said that 'humor played a big role' this year, 'tackling even sensitive topics and giving campaigns a fresh and relatable feel.' She added: 'It's also commendable to see work that not only evokes emotions but also clearly communicates the brand's message and product value through compelling storytelling. 'Balancing purpose with commercial impact is crucial, and this year's winners have showcased how to do it.'
Campaign ME
08-04-2025
- Entertainment
- Campaign ME
Dubai Lynx reveals the Film category shortlist for 2025 awards
Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, has announced the highly anticipated shortlist for the 2025 Film Lynx Award. The Film Lynx celebrates exceptional creativity in the moving image. The shortlist for the Dubai Lynx Film and Film Craft categories are now available exclusively on Dubai Lynx's The Work section. The Film category witnessed 117 entries. From this, 22 pieces of work from Egypt, Saudi Arabia and the UAE will now compete to be awarded MENA's most prestigious creative communications accolade. BBDO Worldwide's Chief Creative Officer Chris Beresford-Hill lead the 2025 jury for the Film category as jury president. Shortlists to the Film Craft category have also been revealed, featuring 30 shortlists from 126 entries. Serviceplan Group's Head of Production Services Aisha Blackwell lead the 2025 jury for this category as jury president. The Entertainment, Glass: The Award for Change, Healthcare and Integrated shortlists will be announced tomorrow, Wednesday 9 April, 9am GST. Winners will be announced at the Dubai Lynx Awards Ceremony taking place Wednesday 9 April at the Emirates Golf Club. The following Lynx Awards shortlists are now live on The Work: Audio & Radio, Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy, Design, Digital Craft, Direct, Film, Film Craft, Industry Craft Media, Outdoor, PR, Print & Publishing and Social & Influencer.
Campaign ME
24-03-2025
- Entertainment
- Campaign ME
Dubai Lynx Debrief: Jury Presidents, leaders to discuss MENA's creative landscape
Dubai Lynx Debrief, which is set to take on Tuesday, 8 April at the Dubai Knowledge Park Conference Centre, will bring together Dubai Lynx Awards Jury Presidents as well as global industry leaders for an insights-packed morning intended to dive into the trends, strategies and creative breakthroughs shaping the industry today. As such, Dubai Lynx Debrief will offer attendees the opportunity to go behind the scenes of the most innovative creative work emerging from the MENA region. Taking place the day before the Dubai Lynx Awards, attendees at the debrief event will get a sneak-peek into the minds of the very people judging the MENA region's most creative work and hear how top campaigns are balancing craft, storytelling and effectiveness to drive real-world insights. Agenda of the Dubai Lynx Debrief Starting at 9am, the event include three sessions covering craft, impact and what separates good work from groundbreaking, culture-shifting creativity. Session 1: Craft Unwrapped The Jury Presidents will offer an inside look into the defining trends in craft from the 2025 entries. From regional craftsmanship to the impact of AI and technology, this session will unpack what's elevating MENA's creative work on the global stage. Speakers: Chris Beresford-Hill , Worldwide Chief Creative Officer at BBDO Worldwide – Radio & Audio/Print & Publishing/Film Jury President Aisha Blackwell , Head of Production Services at Serviceplan MAKE – Film Craft Jury President Mayuri Nikumbh , Head of Design at Conran Design Mumbai – Creative Effectiveness/Creative Strategy Jury President Moderated by Thea Skelton, VP Events at LIONS Session 1: Creative Impact 101 What makes creative work truly effective? Jury Presidents and industry leaders will discuss the strategies, insights and trends driving real impact for brands, as revealed through this year's standout entries. Speakers: Fiona Johnston , CEO – Client, Media & Commercial, Dentsu – Media Jury President Vanessa Ho Nikolovski, Chief Client & Growth Officer, Asia Pacific at Weber Shandwick Moderated by Anup Oommen, Editor at Campaign Middle East Session 3: Story of the Win Moderated by Marian Brannelly, Global Director of Awards, LIONS, this conversation will follow the format of a fireside chat with Chafic Haddad, Chief Creative Officer of VML MENA and Dubai Lynx's 2025 Advertising Person of the Year. Haddad will share share what it takes to craft award-winning campaigns, push creative boundaries and leave a lasting industry impact. The Dubai Lynx Debrief aims to be a creative playbook for the year ahead. Whether attendees are looking to fine-tune their craft, gain deeper strategic insights or simply get inspired by the region's best work, this is where they can unlock the knowledge to create better, bolder and more impactful campaigns. To find out more or register, visit the official Dubai Lynx Debrief site.
Zawya
21-03-2025
- Business
- Zawya
Plus 1 Communications Middle East strengthens team with fresh hires & promotions
United Arab Emirates, Dubai: The Dubai-based office of leading international communications agency Plus 1 Communications (P1C) enters 2025 with momentum, reinforcing its growth and excellence with talent acquisition and promotions. Building on a successful year of industry recognition and strong, long-term client partnerships, the agency continues to thrive, expanding its presence across the education, hospitality, and entertainment sectors and beyond. Welcoming Fresh Faces To drive client growth and strategic direction, P1C has appointed Tatiana Ferreira as Director of Client Development. A PR leader with 12 years of global experience, Tatiana has shaped brand narratives for top-tier brands across the GCC, Europe, and Australia. With a background in global network agencies, including BBDO Worldwide and IPG, her expertise spans luxury, lifestyle, sports, entertainment, and hospitality, with a portfolio of world-renowned brands featuring Van Cleef & Arpels, FIFA, OSN, and The LEGO Group. Her prowess in curating high-impact campaigns and strong industry relationships, will be instrumental in P1C's next phase of growth. P1C continues its growth trajectory with a series of well-earned promotions a new hire, and another key leadership appointment. Strengthening the agency's senior team, Yara Bou Hadir has been named Account Director, bringing with her a wealth of experience across retail, real estate, arts & culture, and education. Yara has spearheaded communications for several high-profile brands, events and landmark developments across the region. Rising stars Madhu Dhanapal and Lori Kirakousian have been promoted to Account Managers, recognising their contributions to the agency's success. Further enriching the agency's talent pool, Nachwa Alowani joins as Senior Account Executive, bringing extensive GCC experience across the hospitality, arts & culture sectors. Anna Hope, Managing Director, Plus 1 Communications Middle East said: "As the Middle East's landscape evolves across numerous practice areas, P1C is growing alongside it - expanding our team with top talent, investing in leadership, and driving innovation in PR and communications. We are thrilled to welcome exceptional new talent to the team, whilst also celebrating well-earned internal promotions. Retaining and nurturing our talent is key to our success, and 2025 promises exciting growth. With a strengthened team, we're ready to push boundaries and deliver more outstanding results for our clients." A Thriving Agency with Global Reach Over the past decade, P1C has experienced remarkable growth and success, solidifying its position as a trusted communications and marketing partner for global brands. With its Head Office in the UK, P1C has built strong foundations in the Middle East and South Asia, with respective offices in Dubai and Mumbai. P1C takes pride in serving a diverse range of clients across various industries. Notable long-term clients include Hard Rock Cafe, Hilton, Cognita Middle East, Sole DXB, University of Europe for Applied Sciences and CarFest to name a few. These partnerships have been instrumental in the agency's success, and P1C remains dedicated to delivering outstanding results and building long-lasting relationships. At P1C, we are storytellers, strategists, and innovators, crafting world-class integrated campaigns that captivate audiences and create lasting impact. Guided by the evolving needs of our clients, we harness the power of PR, social media, influencer marketing, experiential events, design and content creation, creation to shape compelling brand narratives. From digital engagement to immersive brand experiences, we transform ideas into meaningful connections that inspire, engage, and drive results
