Latest news with #BCorp-certified
NZ Herald
16-05-2025
- Business
- NZ Herald
Budget 2025: The case for full expensing of capital expenditure
Is it time for the Government to give the green light for full expensing of capital expenditure? Photo / Mark Mitchell Opinion by Nick Stewart Nick Stewart is a financial adviser and CEO at Stewart Group, a Hawke's Bay-based CEFEX & BCorp-certified financial planning and advisory firm. THREE KEY FACTS All eyes are on the Budget next Thursday. The coalition Government faces significant economic challenges that demand innovative solutions. With GDP per capita having fallen for eight consecutive quarters (the longest decline on record) and a structural deficit that continues to widen despite increased tax
Business Wire
08-05-2025
- Business
- Business Wire
LAT Multilingual Appoints Julie Wong-Gravend as President
VANCOUVER, British Columbia--(BUSINESS WIRE)-- LAT Multilingual Translation & Marketing Inc. is pleased to announce the appointment of Julie Wong-Gravend as President, effective immediately. She succeeds Lise Alain, who is retiring after a storied career as Founder and President. Alain will continue to support the company in an advisory role. 'Julie has been a driving force at LAT for nearly a decade,' said Lise Alain. 'Her deep industry knowledge, strategic vision, and dedication to our mission make her the ideal leader to guide LAT into the future. I have every confidence in her ability to continue growing the company with purpose and passion.' Over the years, Wong-Gravend has built strong, trusted relationships with clients across a wide range of industries, contributing significantly to LAT's growth while fostering an inclusive and collaborative team culture. 'I'm honoured and excited to take on this role,' said Wong-Gravend. 'For 26 years, LAT has empowered businesses to thrive in multilingual markets. I'm proud to continue that legacy with our incredible team, and to help our clients connect with diverse communities in ways that are both meaningful and impactful.' In her previous role as Vice President, Wong-Gravend oversaw LAT's translation team and played a key part in the company's strategic evolution. As a certified member of OTTIAQ, Quebec's professional association of translators, she also led the successful delivery of high-impact marketing adaptation and transcreation projects. About LAT Multilingual Founded in 1999, LAT Multilingual is a women-owned, ISO-certified, and B Corp-certified company specializing in translation, cultural adaptation, and multicultural marketing. With offices in Vancouver, Montreal, and Toronto, LAT helps organizations of all sizes connect authentically with diverse audiences across North America. By combining linguistic expertise with culturally informed strategies, LAT delivers trusted quality, meaningful results, and a commitment to ethical, inclusive business practices.
The Herald Scotland
24-04-2025
- Business
- The Herald Scotland
John Swinney to headline Better Society Academy in Glasgow
The three-and-a-half-day event is the UK debut of the Better Society Academy (BSA), which is run by TSH Talent Foundation, a non-profit organisation established by The Social Hub – the €2.2bn B Corp-certified hybrid hospitality brand founded by Edinburgh-born entrepreneur Charlie MacGregor. Read More: Mr Swinney said: 'I can think of no better setting than the city that hosted COP26 just a few years ago, to bring together forward-thinking young leaders, entrepreneurs and changemakers – all working collectively to tackle one of the most urgent challenges of our time: the twin climate and nature crisis. 'This event is an example of the positive impact B-Corp organisations in Scotland like The Social Hub can bring to cities like Glasgow. "The Better Society Academy is committed to inclusive, action-driven learning, and reminds us of what's possible when we bring like-minded people together to build a better future. 'This attitude closely aligns with my ambition to build a better Scotland for generations to come, which is translated into the four core priorities I have set for my Government: eradicating child poverty; stimulating Scotland's economy; ensuring high quality, sustainable public services; and tackling the climate emergency. Charlie MacGregor, founder and CEO of The Social Hub (Image: Story Shop) 'Tackling the climate and nature emergency is intrinsically linked to the success of our nation. It is not just about numbers and carbon targets – it is about improving lives, restoring nature, and securing Scotland's future prosperity.' The event at The Social Hub Glasgow, which recently celebrated its first birthday, builds on previous BSA editions in Amsterdam and Vienna, but is the first since the launch of the TSH Talent Foundation in May 2024, which reinvests 1% of The Social Hub's annual turnover into scholarships, leadership programmes, and events to support emerging and underrepresented changemakers. Attendees will also visit Dear Green Coffee, a Glasgow-based B Corp integrating sustainability across its operations, serving as a live case study for the programme. The agenda will include sessions on radical leadership, net-zero solutions, and how businesses can balance profit with purpose. Local businesses, educators and civic leaders are invited to join for open networking on the morning of the final day, Friday, May 2. Frank Uffen, Chairman of the TSH Talent Foundation and advisor to The Social Hub's board, said: 'The First Minister's attendance at this event shows how important these issues are to Scotland and all nations, and the potential for changemakers in all industries to make a difference. 'This event will equip emerging changemakers with the networks, insight and tools to drive real transformation in their communities. We're proud to be hosting them here in Glasgow – a city with a deep legacy of innovation and global outlook.'
Yahoo
09-04-2025
- Business
- Yahoo
B Corp Oyster Strengthens Leadership Team with Key Executive Appointments as Global Impact Grows
New CRO and VP of People will accelerate the company's mission-driven growth amid demand for responsible, compliant global employment solutions Driving meaningful change in the lives of knowledge workers, Oyster reports $312M remitted to emerging economies Remote-First Company/SAN FRANCISCO, April 09, 2025--(BUSINESS WIRE)--Oyster®, the global employment solution to employ, pay, and care for distributed teams, today announced the appointment of Geraldine MacCarthy as Chief Revenue Officer and Marina Farthouat as Vice President of People. These strategic hires strengthen Oyster's leadership as the company continues to scale and deliver on its mission to enable responsible and compliant borderless employment practices for a more equal world of work. Oyster is the only B Corp-certified company in its category—a recognition of its commitment to the highest standards of governance, transparency, equity, and positive social impact. The company's mission is driving meaningful change for professionals in emerging economies, with Oyster proudly reporting a total of $312M remitted to these regions in the form of salary, compensation, and benefits since the company's inception. "Our mission is what drives us and will continue to set us apart. This resonates deeply with our customers and outstanding leaders like Geraldine and Marina, who recognize the importance of trust in global employment," said Oyster founder and CEO, Tony Jamous. "Together, we see enormous potential to expand our impact—not just in the number of businesses we serve, but in the lives we change by enabling employment opportunities in regions that have historically been overlooked." Geraldine MacCarthy brings extensive experience to Oyster from her previous role as Chief Revenue Officer at Personio, where she was pivotal in scaling the company's growth. MacCarthy also held several leadership positions at Dropbox, including Head of Dropbox Business EMEA, and spent nearly eight years at Google in various senior roles across SMB sales and strategic partnerships. Her strategic vision and proven track record of building and scaling high-performing teams will be instrumental to Oyster's continued growth. "I've always been impressed by Oyster's unwavering commitment to doing global employment the right way—creating opportunities while ensuring compliance and transparency," said MacCarthy. "I've seen firsthand how a company's ambitions are often limited only by their ability to find and engage the right talent. Joining Oyster means supporting businesses to achieve their boldest aims by tapping into global talent markets with confidence and integrity." Marina Farthouat joins as Vice President of People, bringing a wealth of experience and knowledge leading People functions in remote organizations, most recently at Clickhouse and Elastic. Marina has garnered deep expertise in employee engagement and organizational development as well as experience building culture and scaling global companies at speed. Her thought-leading approach has shaped organizations across all functions within the technology industry, ranging from Go to Market teams to Engineering. As a purchaser of employment services for over a decade, she also brings a strong customer focus to Oyster. "I'm thrilled to be part of a company that's transforming how businesses engage with global talent—implementing working practices and embedding them into a solution that helps others succeed in distributed teams is a unique mission which is incredibly impactful," said Farthouat. "Oyster is especially impressive because we're not just enabling remote work, we're empowering companies to embrace it confidently and responsibly. It's very exciting to join the only company in the world focused on setting the standard for ethical global employment." Recently, Oyster has been recognized with several prestigious awards, including Forbes' "America's Best Startup Employers" and Newsweek's "America's Greatest Startup Workplaces." For more information about Oyster and its mission to create a more equal world through international employment, visit About Oyster Oyster is a B Corp-certified global employment platform that empowers companies to hire, pay, and care for their global teams. It enables growing companies to give valued international team members the experience they deserve, without the usual headaches or expense. Oyster enables people-centric hiring anywhere in the world with reliable, compliant contracts, payroll, and great local benefits and perks. Founded in January 2020 by Tony Jamous, Oyster is itself a fully distributed company with a diverse, global team. For more information visit View source version on Contacts Media Contactoyster@ Sign in to access your portfolio
Zawya
20-03-2025
- Automotive
- Zawya
The digital roadmap of South Africa's automotive market
Developed by Rogerwilco, Africa's largest B Corp-certified marketing agency, in collaboration with Martech leader YOUKNOW, the report explores the role of sentiment, search trends and consumer conversations in shaping South Africa's automotive market. Designed with marketers and business leaders in mind, it provides insights to help refine digital engagement strategies, align messaging with consumer expectations and strengthen brand positioning. Key findings for auto-marketers: - Search intent predicts demand: Online search behaviour is a leading indicator of purchase intent, directly influencing showroom visits and market share. - Social sentiment shapes brand perception: A strong digital presence alone isn't enough – managing sentiment and community engagement is crucial for sustained success. - Digital-first strategies work: Newcomers' strategic digital campaigns demonstrate that product sales rely as heavily on perception as product quality. - Luxury brands must redefine value: In a price-sensitive market, premium automakers must balance aspiration with perceived value to maintain relevance. - Influencer marketing requires long-term strategy: While influencers can boost brand awareness, long-term partnerships, community engagement, and follow-up content are key to sustaining momentum. - As digital communities continue to rise, automotive marketers must shift from passive communication to active consumer dialogue, ensuring their brands remain relevant in an increasingly digital and consumer-driven landscape. A market in transition The South African automotive market experienced a 3% decline in new car sales in 2024, reflecting evolving consumer priorities. While overall sales dipped, passenger vehicle sales increased by 1.1%, signalling a growing demand for affordable and fuel-efficient options. This shift aligns with broader economic pressures and changing buyer behaviour. Mongezi Mtati, senior brand manager at Rogerwilco, says: 'Digital consumer trends mirror the shifts in car sales, with a 3% decline in automotive mentions and a 3% drop in online discussions about car brands. However, search visibility continues to drive market momentum.' The report highlights that brands like Volkswagen, Toyota, and Suzuki, that maintain strong digital engagement are converting visibility into sales. Meanwhile, challenger brands are gaining ground – Omoda and Jaecoo sold a combined 655 units in December 2024, proving that search-driven visibility and influencer engagement are key to market entry and sustained growth. Industry leaders weigh in Mongezi Mtati facilitated a webinar discussing the key findings of the report. He was joined by Shaun Pearson, product owner and insights analyst at YOUKNOW, Bobby Ramagwede, CEO of the Automobile Association of South Africa (AA), and Oresti Patricios, CEO of Ornico. This is what emerged: Affordable luxury: Car ownership remains a milestone to which many South Africans aspire. However, the recent success of challenger brands points to the appeal of affordable luxury in a market where brands like BMW, Mercedes-Benz and Porsche are simply out of reach for most people, and consequently see significant negative sentiment online. Newcomers like Jaecoo and Omoda are throwing off concerns about quality and offering consumers quality they can afford, as reflected in their 81% and 79% positive mentions, respectively, on social media. 'Where I see a big shift is in not so much the notion of vehicle ownership, but which cars are being bought. I think we're going to see a lot more utilitarian use of vehicles. This is largely driven by affordability.' – Bobby Ramagwede Sentiment mirrors sales: While not a direct indicator of vehicle sales, social sentiment is nevertheless reflective of what's happening in the market. The drop in brand mentions and authors discussing car brands online that accompanied the downturn in car sales during 2024 illustrates this. 'What people are saying online can forecast sales results, which is incredibly powerful data to unearth. We're seeing that play out with disruptors and legacy brands alike.' – Shaun Pearson Visibility alone isn't enough: Share of search is a key predictor of market momentum and purchase intent. By monitoring and analysing sentiment and real-time search data, brands can better anticipate shifts in the market and tailor their strategies accordingly. However, to convert that visibility into sales, brands need to create engaging content, foster consumer trust and deliver excellent customer service. Volkswagen, Toyota and Suzuki are great examples of brands doing this right. 'You can advertise as much as you like, but if your customer experience across the board isn't good, you've got a problem.' – Oresti Patricios Influencers have a part to play: Brand collaborations with influencers, such as Subaru's campaign with Liyema Pantsi or Omoda's work with Khosi Twala, can drive visibility and engagement, but their long-term impact nevertheless hinges on sustained customer engagement. 'In an ideal world you'd launch with a big announcement, then nurture and sustain that engagement through influencers, ongoing community management and other touchpoints in the digital ecosystem.' – Shaun Pearson Community is key: Brands need to follow the consumer journey from search to social – and ideally to purchase – investing in engagement and real-time interactions. This requires a shift from passive marketing to active conversations. 'It's not enough to build a digital presence through search alone; you need native engagement. When consumers come into the community, they need to feel an element of trust and transparency – that there's a human behind the brand.' – Shaun Pearson Take pole position: 'The South African automotive market is evolving, with search trends and social sentiment emerging as key indicators of market strength,' said Mtati. 'Brands that leverage data-driven strategies, engage proactively with communities, and embrace authentic storytelling will lead the next phase of industry growth.' This South African Automotive Industry Report serves as a strategic playbook for automotive marketers, transforming insights into action, engagement into trust, and visibility into real-world sales and can be downloaded here:
