Latest news with #BIGFM
Hindustan Times
28-05-2025
- Business
- Hindustan Times
BIG FM Expands Digital Footprint With The Launch of BIG Live – A New Platform for Smart Living
National, 28th May 2025: With a legacy spanning across two decades, BIG FM, has been a presence in driving conversations and entertaining over 340 million listeners. Extending that legacy to digital, the brand has announced the launch of BIG Live ( a one-stop digital platform offering curated, credible and culturally-relevant content. Positioned as a destination for diversified, category-specific content, BIG Live brings together storytelling, user experience and targeted advertising. Aligned with the brand's purpose of Enriching Everyday Life, BIG Live delivers content across a range of verticals such as real estate, automobile, health & wellness, entertainment, travel, food, fashion, finance, technology and jewellery. With its tag line of 'Fuel Your Life', it aims to empower users with insightful content that informs, enriches and adds value to their daily lives. Speaking on the launch, Abe Thomas, CEO, BIG FM, said, 'BIG Live is an extension of BIG FM's content leadership and deep audience understanding. With this platform, we are moving beyond audio to offer diversified, digital content that informs and engages. Today's audience wants more than just information - they seek fuel for their ambitions. BIG Live is designed to deliver that. For advertisers, it opens a channel to reach focused audiences through contextual campaigns. Adding to this, Mr. Sunil Kumaran, COO, BIG FM, shared, 'We are introducing BIG Live, a vibrant digital platform designed for users who aspire to stay smart and informed. With this platform, we are presenting a content ecosystem where radio and digital come together to create a media brand that inspires and influences. It connects users with content, serving as a hub where knowledge is blended with lively tone, encouraging action.' BIG Live aims to be provocative, aspirational, intelligent and action-oriented. With this platform, BIG FM opens a new revenue stream while building a digital property that complements its core audio business. Its recent brand refresh, built on the four pillars of content, music, soundscape, and technology, reflects this evolution. The transformation also included a new brand song by Sushant Divgikar (aka Rani Ko-HE-Nur), infusing the platform with vibrant energy and aligning with the philosophy of Dhun Badal Ke Toh Dekho. This move strengthens BIG FM's digital presence and opens new opportunities for cross-platform engagement. With a targeted and hyper-local approach, the radio network aims to help people connect better and build communities, making it easier for users and service providers to engage and communicate. It aims to strengthen the brand's digital presence and unlocks new opportunities for cross-promotion and audience engagement, enhancing overall brand equity and setting the stage for integrated content experiences. Visit BIG Live now at Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.
Entrepreneur
19-05-2025
- Business
- Entrepreneur
Sapphire Media Acquires Big 92.7 FM
The National Company Law Appellate Tribunal (NCLAT) and NCLT Mumbai had earlier approved the resolution plan submitted by Sapphire Media in December 2024 and May 2024 respectively, dismissing objections raised by competitors, including Radio Orange. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Sapphire Media Limited has successfully acquired the popular FM radio network, BIG 92.7 FM, marking a significant move in India's media landscape. Previously owned by Reliance Broadcast Networks Limited, BIG FM was undergoing a corporate insolvency resolution process since February 2023, with Rohit Mehra serving as the resolution professional. The acquisition was formalised after Sapphire Media received all statutory approvals from the Ministry of Information and Broadcasting, enabling it to take over board and management control. As part of the approved resolution plan, the company cleared all dues to the committee of creditors within the stipulated timelines. The National Company Law Appellate Tribunal (NCLAT) and NCLT Mumbai had earlier approved the resolution plan submitted by Sapphire Media in December 2024 and May 2024 respectively, dismissing objections raised by competitors, including Radio Orange. BIG 92.7 FM, with 58 stations and presence in over 1,200 towns and 50,000 villages, stands as one of the largest radio networks in India. Under Sapphire Media's leadership, the network aims to merge its legacy of diverse programming and strong audience engagement with fresh innovation and digital synergy. This acquisition comes on the heels of the successful launch of Sapphire Media's 24x7 Hindi news channel, India Daily 24X7, and adds to its growing portfolio which includes a vast outdoor advertising network. Together, these platforms strengthen the group's integrated media strategy spanning TV, radio, digital, print, and outdoor media. Founded by Kaithal-based entrepreneur Sahil Mangla and media professional-turned-entrepreneur Aditya Vashistha, Sapphire Media aims to emerge as a leading content and media conglomerate in India. The acquisition of BIG FM is a strategic leap towards that vision, reinforcing its aggressive expansion in content creation and broadcasting.
