27-05-2025
- Business
- Fashion Value Chain
BISSELL Appoints Kareena Kapoor Khan as Brand Ambassador in India
Global homecare brand BISSELL®, America's top vacuum cleaner company, has named Kareena Kapoor Khan as its brand ambassador for India. The move marks a strategic step to strengthen BISSELL's presence in Indian households, blending modern innovation with trusted cleaning.
Kareena, known for her style, elegance, and connection with Indian families, will front the brand's new campaign that showcases BISSELL's commitment to smarter, faster, and more stylish cleaning solutions. The campaign presents Kareena in a bold, empowering role that reflects the efficiency and design of BISSELL's product range.
Faten Al-Baltaji, General Manager for BISSELL META & India, noted Kareena's alignment with the modern Indian consumer's values, while Sagar Mehta of Cavitak Marketing (BISSELL's exclusive India partner) emphasized how this partnership will reshape homecare as a lifestyle, not a chore.
Kareena added, 'I partnered with BISSELL because it's not just about cleaning — it's about how clean makes you feel. Ab mera ghar bhi, BISSELL Clean.'
The full range of BISSELL® products is now available on Amazon India.
Watch the campaign video: Kareena x BISSELL