20-05-2025
- Business
- Free Malaysia Today
Batik Air connects East Malaysia to the heart of South Korea
Batik Air's new route between Kota Kinabalu in Sabah and Seoul in South Korea will enhance connectivity between the two destinations as well as boost tourism. (Batik Air pic)
KUALA LUMPUR : Batik Air is poised to boost inbound tourism from South Korea to East Malaysia with the launch of its new direct service between Kota Kinabalu, Sabah (BKI) and Incheon International Airport, Seoul (ICN), commencing Sept 12.
Operating three times a week, the new route eliminates the need for layovers in Kuala Lumpur or other cities, offering a faster, more convenient option for travellers. It also opens a seamless gateway for South Korean visitors to explore the natural wonders and cultural treasures of Sabah.
Kota Kinabalu is fast gaining momentum as a strategic gateway for Korean travellers exploring Southeast Asia. From January to September 2024, Sabah welcomed nearly 152,000 visitors from South Korea, a clear reflection of the state's growing appeal.
With its breathtaking rainforests, world-renowned dive spots, and the iconic Mount Kinabalu, the city offers a compelling mix of nature and adventure. Add to that its golden sunsets, rich cultural charm, and warm hospitality, and it's no surprise that Kota Kinabalu continues to attract attention on the global tourism stage.
Batik Air chief executive officer, Chandran Rama Muthy, described the new service as part of the airline's broader vision to strengthen regional ties and elevate East Malaysia's connectivity.
'This new route not only enhances connectivity between Sabah and South Korea, but also reflects Batik Air's commitment to building a stronger regional network across Asia. As our footprint continues to expand, we are creating more meaningful links between cultures, economies, and communities.'
At the same time, South Korea continues to be one of the top international destinations for Malaysians, consistently ranking among the top five.
According to the Korea Tourism Organisation (KTO), over 300,386 Malaysians visited South Korea in 2024, with an increasing number from Sabah and Sarawak, reflecting the growing fascination with Korean culture, cuisine, and lifestyle in East Malaysia.
With the launch of the BKI–ICN service, Batik Air reinforces its strategic expansion into North Asia, furthering its mission to deliver seamless connectivity while fuelling two-way tourism between South Korea and East Malaysia, and strengthening Kota Kinabalu's standing as an emerging international aviation hub.
For more information and to plan your next journey, download Batik Air mobile app or visit their website.
