Latest news with #BLIN
Associated Press
09-04-2025
- Business
- Associated Press
National Electrical Distributor Selects HawkSearch to Power Multi-Site B2B eCommerce
AI-Powered Search to Scale Product Discovery and Merchandising Across Multiple Storefronts WOBURN, MASSACHUSETTS / ACCESS Newswire / April 9, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a national electrical distributor has selected HawkSearch to support a growing network of B2B eCommerce sites. The distributor will use HawkSearch's multi-site model and centralized control engine, giving the distributor a streamlined way to manage product catalogs, business rules, and merchandising strategies across multiple online storefronts from a single platform. For example, the distributor can promote region-specific products, pricing, and marketing banners on individual sites while maintaining a unified backend, ensuring brand consistency and operational efficiency, without duplicating effort across all sites. To support performance at scale, the distributor has adopted HawkSearch's SaaS Hybrid infrastructure, which incorporates dedicated search servers to ensure fast, intelligent, and high-volume search performance. 'This engagement highlights how leading B2B organizations are turning to HawkSearch to outperform the competition with intelligent, scalable search technology,' said Ari Kahn, CEO of Bridgeline. 'With our hybrid infrastructure and multi-site architecture, HawkSearch is purpose-built for B2B businesses looking to scale revenue with speed and precision.' SVP of Marketing Bridgeline Digital
Associated Press
20-03-2025
- Business
- Associated Press
Major Beauty Supply Distributor Launches HawkSearch to Power Product Discovery
AI-Powered Search Improves Customer Experience and Streamlines eCommerce Operations WOBURN, MASSACHUSETTS / ACCESS Newswire / March 20, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major beauty supply distributor has launched its HawkSearch product on its eCommerce site to optimize product discovery and customer engagement with AI-driven search. With a fast-changing catalog of professional beauty products, the distributor needed an advanced search solution to manage complex product data, category hierarchies, and customer-specific pricing with speed and precision. HawkSearch now powers the AI-driven search experience, enabling customers to find products by brand, product type, or specialty use while seamlessly handling product variations, bundle offers, and inventory updates. For example, a customer searching for 'curling iron' instantly sees relevant suggestions like 'Hot Tools 24K Gold Extended Barrel Curling Iron - 1-1/4' or 'Tapered Curling Wand - Extended Barrel.' HawkSearch's intelligent auto-complete and faceted navigation allow users to refine results by brand, barrel size, or heat settings, ensuring they find the perfect styling tool quickly. Additionally, synonym recognition ensures that a search for 'hair gel' returns options like 'Fantasia Conditioning Braiding Gel 16 oz.' even if the exact search term is not in the product title. 'This launch highlights how HawkSearch adapts to the unique challenges of different industries,' said Ari Kahn, CEO of Bridgeline. 'From technical specifications in B2B markets to trend-driven retail environments, HawkSearch delivers the intelligence and flexibility businesses need to thrive."About Bridgeline
Associated Press
05-03-2025
- Business
- Associated Press
Prominent Water Treatment Provider Implements HawkSearch to Power Search Experience
AI-Powered Search Optimizes Content Discovery and User Engagement WOBURN, MA / ACCESS Newswire / March 5, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider of AI-driven marketing technology, announced that a prominent water treatment solutions provider has selected HawkSearch to elevate its website search capabilities. Dedicated to improving water quality through innovative products and services, the company sought a powerful search solution to handle natural language queries and surface relevant content efficiently. With an extensive knowledge base, they aimed to implement a federated search experience that delivers accurate results along with concise summaries of key insights. The company is leveraging HawkSearch's Concept Search and Smart Response functionalities to achieve this. These advanced AI-driven tools enable users to interact conversationally with the AI model, receiving precise, contextually relevant answers. By integrating HawkSearch, the company reinforces its commitment to enhancing customer engagement and ensuring users quickly find the water treatment solutions they need. With AI-powered personalization, real-time insights, and automated content recommendations, they can improve search relevancy and simplify content discovery. 'HawkSearch's ability to deliver intelligent, contextual search is a game-changer for companies managing large volumes of content,' said Ari Kahn, CEO of Bridgeline. 'We're excited to support this industry leader in making critical information more accessible and driving a superior user experience.'
Associated Press
19-02-2025
- Business
- Associated Press
Major Scientific Equipment Provider Launches HawkSearch to Enhance Product Discovery
AI-Powered Search Improves Customer Experience and Drives Conversions WOBURN, MASSACHUSETTS / ACCESS Newswire / February 19, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major scientific equipment provider has launched HawkSearch to improve product discovery and site search. The company selected HawkSearch to ensure a more advanced AI-driven search and merchandising experience. The company deployed HawkSearch to deliver AI-powered search, personalized recommendations, and improved relevancy across its catalog. Customers can now find products faster with features like dynamic auto-complete, which suggests relevant products as users type into the search bar. For example, when a customer begins typing 'centrifuge tubes,' the search bar instantly offers suggestions such as '15mL centrifuge tubes,' '50mL centrifuge tubes,' or 'sterile centrifuge tubes,' streamlining the search process and enhancing user experience. 'We are proud to support this industry leader in optimizing their search experience,' said Ari Kahn, CEO of Bridgeline Digital. 'HawkSearch's AI-driven capabilities help them enhance customer engagement, drive revenue, and create a more intuitive shopping experience.' CFO
