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Forbes
22-05-2025
- Business
- Forbes
Why Psychological Contracts With Employees Are Key To Profits
In uncertain times, employees look for consistency, clarity, and follow-through—meeting these expectations can protect trust and performance, reducing costly turnover and inefficiency. BONN, GERMANY - JULY 04: In this photo illustration a man is stressed by work. (Photo Illustration ... More by) It should come as no surprise that trust in business leaders is crumbling. According to the Edelman Trust Barometer 2025 report, there was an unprecedented global decline in trust between employees and their employers over the past five years, with roughly 25% of Americans distrusting their bosses. There is an overwhelming sense of dissatisfaction amongst workers (especially younger workers) whose expectations of what it means to have a career are not being met. The Australian employment marketplace SEEK found in 2024 that only 50% of Gen Z workers are 'happy' at work, compared to 61% of baby boomer respondents. While the tangible costs of poor legal contract management—such as unexpected renewals and unnecessary expenses—are well-known, the costs of poor psychological contract management are often overlooked. Unmet expectations about roles and experiences lead to a loss of trust, bringing increased attrition, decreased productivity, and ultimately, a negative impact on the company's bottom line. Understanding and managing your organization's psychological contracts is crucial for maintaining a high-trust environment and ensuring long-term success. Psychological Contracts: Your Employees' Expectations Psychological contracts are the expectations employees have about working in your organization. These contracts are formed from recruitment through offboarding and cover aspects like salary, job responsibilities, working conditions, training, time off, and company culture. When these expectations are not met, workers feel a deep sense of having been wronged. Companies that suddenly change their policies around return-to-office, for example, lead their workers to feel a sense of betrayal and transgression. RTO anger is not just about where employees do their work: it's about the agreements workers thought they had with their employers that are now being unilaterally changed. Each employee's psychological contract can be unique, influenced by their interactions and experiences throughout their working time. While some expectations are explicit, many are implicit. For example, Edelman's research shows that over 85% of employees believe their employers should provide good-paying jobs and upskilling opportunities—regardless of whether these were explicitly promised. The Costs of Poor Psychological Contract Management Failing to meet employee expectations (even unwritten ones) erodes trust and impacts organizational performance: How Managers Can Improve Psychological Contracts Managing psychological contracts is a leadership responsibility, not an HR issue. The more you leave unsaid, the more assumptions employees will make, leading to distrust and attrition. Here are five things to keep in mind when managing psychological contracts: Managing psychological contracts is essential for a productive (and profitable) work environment. When employees feel happy and secure, they treat customers well, boosting satisfaction and positively impacting the bottom line. When security isn't possible, transparency is key. By being open about company strategies and challenges, you empower employees to make informed decisions, maintaining their trust and respect even in uncertain times. Ultimately, effective management of psychological contracts is crucial for sustaining a high-trust, high-performance organization.


Business Standard
05-05-2025
- Business
- Business Standard
LA Americana Gourmet By Bonn Group strengthens its portfolio & expands its Range with Protein Bread and Ragi Millet Bread
HT Syndication New Delhi [India], May 5: After redefining clean eating with its Clean Label Bread & Bakery Range, La Americana Gourmet takes another step toward nutrition-focused innovation with the launch of Zero Maida Protein Bread and Zero Maida Ragi Millet Bread. These new offerings cater to the evolving needs of health-conscious consumers who seek source of protein, high-fiber, and natural ingredient-based alternatives in their daily diet. La Americana Gourmet's Protein Bread is designed for fitness enthusiasts and individuals looking to boost their daily protein intake. Each loaf delivers 40g of protein, fulfilling 25% of daily protein needs in just 4 slices. Made without maida, added emulsifiers, or palm oil, this bread supports an active lifestyle while maintaining the quality of the product. On the other hand, Ragi Millet Bread brings the power of ancient grains into modern nutrition. Packed with ragi millet and jaggery, it is rich in fiber, calcium, and essential nutrients, offering a wholesome and natural alternative to regular bread. This product is free from refined sugar, preservatives, and maida, making it an ideal choice for those seeking balanced nutrition. Speaking about the launch, Amrinder Singh, Director, Bonn Group of Industries said: "Consumers today are more conscious of their food choices and demand transparency in ingredients. Our Protein Bread and Ragi Millet Bread are crafted to meet these expectations while delivering great taste and nutrition. We remain committed in providing clean, high-quality food that aligns with modern dietary needs." " Speaking about the launch Mr. Dawinder Pal, Group Marketing Head, Bonn Group of industries Said: With the success of our Clean Label range, we saw a growing demand for protein-rich and millet-based products. This launch marks another milestone in our journey to offer healthier, natural alternatives to conventional bakery products." The Protein Bread and Ragi Millet Bread are now available across Delhi, NCR, Punjab, Haryana, and Uttarakhand, with plans to expand to other regions soon. Consumers can find them at leading retail outlets and on zepto. With this launch, La Americana Gourmet reaffirms its vision of making clean, nutritious, and innovative products accessible to all, paving the way for a healthier tomorrow. About LA Americana Gourmet & Bonn Group BONN, is a leading FMCG Company founded in 1985 by the visionary Mr. Manjit Singh. The brand 'BONN' has become synonymous with Bread & Bakery in many cities in North India, where the company enjoys a dominant market share. The group produces a range of food products, including Bread, Biscuits, Cakes, Rusks, and Cookies, that are sold in India and exported to about 55 countries on three continents. The company has 11 manufacturing plants spread all over north India. The company is fully integrated, having a fleet of more than 650 trucks and an in-house setup for developing packaging. Understanding the changing consumerism, the company has introduced La Americana Gourmet, which comes with "NO ADDED Preservatives, no added emulsifiers , clean label breads," targeting consumers looking for lifestyle food products, La Americana Gourmet has wide product portfolio which constitutes of Bread, Bakery, Cakes etc


India Gazette
05-05-2025
- Business
- India Gazette
LA Americana Gourmet By Bonn Group strengthens its portfolio & expands its Range with Protein Bread and Ragi Millet Bread
HT Syndication New Delhi [India], May 5: After redefining clean eating with its Clean Label Bread & Bakery Range, La Americana Gourmet takes another step toward nutrition-focused innovation with the launch of Zero Maida Protein Bread and Zero Maida Ragi Millet Bread. These new offerings cater to the evolving needs of health-conscious consumers who seek source of protein, high-fiber, and natural ingredient-based alternatives in their daily diet. La Americana Gourmet's Protein Bread is designed for fitness enthusiasts and individuals looking to boost their daily protein intake. Each loaf delivers 40g of protein, fulfilling 25% of daily protein needs in just 4 slices. Made without maida, added emulsifiers, or palm oil, this bread supports an active lifestyle while maintaining the quality of the product. On the other hand, Ragi Millet Bread brings the power of ancient grains into modern nutrition. Packed with ragi millet and jaggery, it is rich in fiber, calcium, and essential nutrients, offering a wholesome and natural alternative to regular bread. This product is free from refined sugar, preservatives, and maida, making it an ideal choice for those seeking balanced nutrition. Speaking about the launch, Amrinder Singh, Director, Bonn Group of Industries said:'Consumers today are more conscious of their food choices and demand transparency in ingredients. Our Protein Bread and Ragi Millet Bread are crafted to meet these expectations while delivering great taste and nutrition. We remain committed in providing clean, high-quality food that aligns with modern dietary needs.' ' Speaking about the launch Mr. Dawinder Pal, Group Marketing Head, Bonn Group of industries Said: With the success of our Clean Label range, we saw a growing demand for protein-rich and millet-based products. This launch marks another milestone in our journey to offer healthier, natural alternatives to conventional bakery products.' The Protein Bread and Ragi Millet Bread are now available across Delhi, NCR, Punjab, Haryana, and Uttarakhand, with plans to expand to other regions soon. Consumers can find them at leading retail outlets and on zepto. With this launch, La Americana Gourmet reaffirms its vision of making clean, nutritious, and innovative products accessible to all, paving the way for a healthier tomorrow. About LA Americana Gourmet & Bonn Group BONN, is a leading FMCG Company founded in 1985 by the visionary Mr. Manjit Singh. The brand 'BONN' has become synonymous with Bread & Bakery in many cities in North India, where the company enjoys a dominant market share. The group produces a range of food products, including Bread, Biscuits, Cakes, Rusks, and Cookies, that are sold in India and exported to about 55 countries on three continents. The company has 11 manufacturing plants spread all over north India. The company is fully integrated, having a fleet of more than 650 trucks and an in-house setup for developing packaging. Understanding the changing consumerism, the company has introduced La Americana Gourmet, which comes with 'NO ADDED Preservatives, no added emulsifiers , clean label breads,' targeting consumers looking for lifestyle food products, La Americana Gourmet has wide product portfolio which constitutes of Bread, Bakery, Cakes etc (ADVERTORIAL DISCLAIMER: The above press release has been provided by HT Syndication. ANI will not be responsible in any way for the content of the same)