10 hours ago
Feature Video: BOY SODA - Blink Twice
This week's Feature Video takes a twenty dollar sheet and squeezes it for every cent in this textural, movement-driven music video from Eora based R'n'B artist BOY SODA, 'Blink Twice'.
Skeleton staff and a penny-pinching budget means nothing in the face of raw talent and a great collab, as proven by BOY SODA and 'Blink Twice' director Adam Saunders. Armed with a few reference images and a great track, the team set to work in visualising a clip that uses classic design elements (think movement, lighting, texture, colour and composition) to effortlessly punctuate BOY SODA's effortless panache. 'BOY SODA came to my studio with a handful of reference images that were really speaking to him, and from there, my job was to elevate and bring them to life' explains director Adam. 'We picked up a twenty dollar sheet from Spotlight and some plastic from Bunnings. Forty dollars in props all up and those sheet shots ended up coming together even better than we could've imagined. It was a true grassroots effort with a skeleton crew and help from local friends and artists.'
'I was really intent on incorporating movement into these shots whether it be through fabric playing with the wind or light revealing parts of my face, and wanted to deliver cinematic moments to accompany the music' adds BOY SODA. 'The song is about staying connected and grounded, that's how we made these visuals, with a crew of lovely and dedicated people who went above and beyond to pull together some really special moments that feel undeniable and as rich as the music.'
