Latest news with #BRAVIA5
Mid East Info
28-04-2025
- Entertainment
- Mid East Info
Sony Middle East and Africa Unveils It's 2025 Line-Up of BRAVIA TVs and New Additions to the ULT Power Sound series
The lineup was showcased at an exclusive event held at W Yas Island, Abu Dhabi, reflecting Sony's commitment to fulfilling its creative entertainment vision and delivering immersive audiovisual experiences Dubai, UAE: Sony Middle East and Africa showcased its latest line-up across home and audio entertainment product categories for 2025 during a three-day exclusive conference held at W Hotel, Yas Island, Abu Dhabi. The immersive event brought together distinguished media representatives, content creators, retailers and business partners from across the GCC, Central Asia, Africa and beyond. Underscoring Sony's commitment to regional and global engagement, the event took place in the esteemed presence of newly appointed Global Sales and Marketing officer, Sony Corporation, Tadato Kimura. The event gave guests in attendance a first look into Sony's newest offerings, reinforcing its leadership positioning in premium home entertainment and it's drive to meet the evolving needs of digital savvy consumers. Key highlights of the affair included the unveiling of the BRAVIA television lineup including the BRAVIA 8 II, BRAVIA 5 and the BRAVIA 2 II as well as an array of home audio products such as the BRAVIA Theatre Bar 6, BRAVIA Theatre System 6, BRAVIA Theatre Rear 8, BRAVIA Theatre Sub 7. Introduced under its tagline 'Bigger is Better' and engineered to deliver cinematic realism, bringing film creators' intent home through stunning contrast, colours and captivating sound, the new lineup offers large and small screen size models to perfectly complement any viewing environment delivering the cinema-like sound from the comfort of the living room. In addition, Sony also introduced its latest advancements in the audio segment with the expansion of the ULT Power Sound series. Founded as the concept of providing Massive Bass and Ultimate Vibe, the newly expanded portfolio is designed to offer a superior music experience with powerful bass and dynamic sound. Introducing the ULT TOWER 9 and ULT TOWER 9AC, the speakers are equipped to deliver powerful sound at the touch of the ULT button and complemented by the 25 hour battery life with the ULT Tower 9. Ensuring the party never has to stop, the 360° Party Lights delivers a synchronized light display syncing seamlessly with both music and up to 100 compatible speakers. For those looking for an elevated audio experience within a compact body, the series also includes the ultra-portable ULT FIELD 5 and ULT FIELD 3 to carry the music wherever you go. Taking center stage lies the ULTMIC1 – a pair of wireless microphones offering crystal-clear vocals, built to integrate seamlessly with the ULT line-up. Commenting on the lineup, Tadato Kimura, Global Sales and Marketing Officer, Sony Corporation said: 'Today's consumers aren't seeking just technology upgrades – they're looking for experiences that are intuitive, curated and immersive and our latest line-up reflects this purpose'. Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: 'At Sony, we remain committed to delivering innovative and unique products that cater to the evolving needs of our customers. Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch and by offering a diverse and unique product portfolio, we strive not only to meet immediate customer expectations but also to enhance our customer lifetime value'. About Sony Corporation: Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (ET&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. *Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa: Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Mid East Info
07-04-2025
- Entertainment
- Mid East Info
Cinema is coming home: Sony expands its BRAVIA TV line-up for the most authentic cinematic experience at home
Bringing film creators' intent home with exquisite picture full of stunning contrast and colours and captivating sound in large and small screen size sets to perfectly complement any viewing environment (Dubai, United Arab Emirates, 7 April 2025) : Sony today revealed its 2025 BRAVIA TV line-up, bringing even more possibilities to enjoy fascinating cinematic worlds and stories at home by getting immersed in stunning pictures and sounds. BRAVIA was renewed as a brand last year to bring together all of Sony's home cinema products, offering film lovers a one-stop destination to enjoy their beloved content. Now, tapping into the technologies and features from the recent critically acclaimed flagship BRAVIA 9, the new BRAVIA 8 II , BRAVIA 5 , and BRAVIA 2 II usher in Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene recognition system i across screen sizes ranging from as large as 98' in the new BRAVIA 5 to 43' in BRAVIA 2 II to entertain the most demanding and casual viewers alike. Additionally, Sony is introducing a new BRAVIA Theatre home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. Sony's wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. The new line-up of BRAVIA TVs, soundbars, and home cinema projectors connects creators and viewers, allowing the ultimate cinematic experience to shine in the comfort of the home as the filmmaker intended. BRAVIA 8 II The Slim One Slate concept design of the BRAVIA 8 II fuses the screen and the bezel into a single slate, with the rear of the aluminium stand vanishing from view when seen from an angle, so you can focus on the beautiful and brilliant images. Sony's proprietary XR Processor and the latest generation QD-OLED panel work in tandem to render the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colours while preserving vivid brilliance, ensuring that each of the billions of colours appears just right. Additionally, the XR Processor optimises the high colour purity and wide colour gamut of the QD-OLED panel. The XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism. With a high luminance panel and a temperature sensor, this TV with XR Contrast Booster precisely controls light for sublime pictures full of depth and detail. In the sound department, Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker that emits sound from the right place in the scene to create a cinema-like experience of being enveloped in audio. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home. BRAVIA 5 BRAVIA 5 carries over many of the state-of-the-art technologies and features of the last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive , which shares its core technology with Sony's professional monitors, with precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Arriving in five different screen sizes ranging from 98' to 55', BRAVIA 5 boasts several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable. BRAVIA 2 II BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favourites are upscaled to glorious 4K, while Dolby Atmos® and DTS:X® compatibility provides immersive audio. With Google TV at its core, it's always full of content and easy to use. Your favourite films and shows as the creator intended BRAVIA is equipped with Studio Calibrated modes i that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio. Both BRAVIA TVs and BRAVIA Theatre home audio products are compatible with IMAX® Enhanced ii , an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE iii and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theatre home audio products with IMAX Enhanced mode i , including IMAX Enhanced sound with DTS:X® available on Disney+. BRAVIA supports both Dolby Vision® iv and Dolby Atmos® for incredible brightness, sharper contrast, richer colours, and immersive sound across your favourite entertainment on Netflix, Disney+, and other popular streaming services. Seamless integration with BRAVIA Theatre home audio products By combining a BRAVIA TV with a BRAVIA Theatre home audio product, you can enjoy a seamless experience to focus on what matters the most – amazing films and shows. For maximum ease of use, you can control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. Alternatively, it is possible to control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. BRAVIA and environment Reduced power consumption: BRAVIA 5 uses Sony's proprietary signal processing to maximise the characteristics of the panel device, automatically optimising brightness for each scene while achieving both high brightness and low power consumption. Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency. Use of recycled materials: Recycled materials including Sony original SORPLAS TM , plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel v . Click here for more on BRAVIA and sustainability BRAVIA and accessibility Vision and action assist: The Talkback screen reader function allows you to check program listings and set up your TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Moreover, you can control not just the TV but also the BRAVIA Theatre soundbar or system from the BRAVIA Connect App, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminals i of BRAVIA TV match those found on the BRAVIA Theatre products to simplify the process of locating and connecting ports for a smooth setup experience. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility Newly announced BRAVIA TV models – key specs BRAVIA 8 II BRAVIA 5 BRAVIA 2 II Panel QD-OLED Mini LED LED Screen size (inch) 65, 55 98, 85, 75, 65, 55 75, 65, 55, 50, 43 Key features Picture: XR Processor, XR Triluminos Max™, XR Contrast Booster 25, XR Clear Image, XR OLED Motion, 4K 120 Sound: Voice Zoom 3™, Acoustic Surface Audio+™ User experience: Google TV, Ambient Optimization Pro vi , Game Menu 2 vii , PS Remote Play, Eco Dashboard 2 Picture: XR Processor, XR Backlight Master Drive, XR Contrast Booster 10, XR Clear Image, XR Triluminos Pro™, XR Motion Clarity, 4K 120 Sound: Voice Zoom 3™, Acoustic Multi-Audio User experience: Google TV, Ambient Optimization Pro vi , Game Menu 2 vii , PS Remote Play, Eco Dashboard 2 Picture: 4K Processor X1, 4K X-Reality PRO User experience: Game Menu, PS Remote Play, Eco Dashboard 2, Google TV, Ambient Optimization Cinema related features Studio Calibrated, SONY PICTURES CORE, Dolby Vision® / Atmos ®, IMAX® Enhanced, DTS:X® Studio Calibrated, SONY PICTURES CORE, Dolby Vision® / Atmos ®, IMAX® Enhanced, DTS:X® SONY PICTURES CORE, Dolby Atmos®, DTS:X®, Design Slim One Slate design with Seamless Edge One Slate design viii Flush Surface Notes to editors BRAVIA website: BRAVIA announcement video: BRAVIA 8 II product video: BRAVIA 5 product video: BRAVIA 2 II product video: ### About Sony Corporation Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of 'continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,' Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: * Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust. About Sony Middle East and Africa Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region. Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony's presence in key markets in the region. For media enquiries, please contact: Srishti Soni Ria Tharakan Atteline DMCC Sony Middle East and Africa FZE Email: sony@ Email:
Yahoo
02-04-2025
- Business
- Yahoo
Cinema is Coming Home: Sony Electronics Expands its BRAVIA® TV Line-Up for the Most Authentic Cinematic Home Experience
The expanded lineup hosts cutting-edge processing and contrast in large and small screen sizes to perfectly complement any room SAN DIEGO, April 2, 2025 /PRNewswire/ -- Sony Electronics Inc. announced its new 2025 BRAVIA® TVs, bringing even more options to enjoy cinema at home and experience it the way filmmakers intended. The new BRAVIA 8 II, Sony's new flagship QD-OLED and successor to the A95L, and the BRAVIA 5 Mini-LED TV leverage Sony's signature cinematic excellence powered by the cutting-edge XR Processor with an AI scene-recognition system1. Also introduced is a new entry model BRAVIA 2 II. The models host a variety of screen sizes ranging from 98" class in the new BRAVIA 5 to 43" class in BRAVIA 2 II. Additionally, Sony is introducing a new BRAVIA Theater home cinema system, soundbar and optional speakers as well as a new BRAVIA home cinema projector, further solidifying its commitment to expanding the line-up of BRAVIA covering a whole spectrum of home entertainment devices. Sony's wide variety of products such as digital cinema cameras and professional monitors have been widely utilized by film production professionals, allowing a unique understanding of the cinema industry and relationship with filmmakers. The new line-up of BRAVIA TVs, home audio, and home cinema projectors draws the connection between the filmmaker and the viewers, bringing the authentic cinematic experience to the home. BRAVIA 8 II The new flagship QD-OLED, BRAVIA 8 II, uses Sony's proprietary XR Processor and the latest generation QD-OLED panel to deliver the creator's vision with unparalleled fidelity. XR Triluminos Max™ enhances the display of more natural colors while preserving vivid brilliance, ensuring that each colors appears just right and optimizing the high color purity and wide color gamut of the QD-OLED panel. The XR Processor features an AI scene-recognition system that detects and analyzes the picture to portray the most realistic display. The BRAVIA 8 II has a high luminance panel and a temperature sensor with XR Contrast Booster that precisely controls light to show depth and detail. Acoustic Surface Audio +™ turns every part of the screen into a powerful speaker emitting sound from the right place in the scene to create a cinema-like experience. BRAVIA 8 II delivers perfect blacks and superior contrast with OLED technology for stunning visuals for an authentic cinematic experience at home. BRAVIA 5 BRAVIA 5 Mini-LED hosts many of the state-of-the-art technologies and features of last year's most advanced models into a more affordable, yet compelling audiovisual package. The LEDs are intelligently controlled by XR Backlight Master Drive, which shares its core technology with Sony's professional monitors. This technology has precise local dimming for stunning contrast, beautifully capturing light and shadow with detailed gradation, from subtle facial shading to bold highlights. Available in five different screen sizes ranging from 98" to 55" class, BRAVIA 5 has several premium features which open the door to stunning pictures and room-filling sound that will make every movie night unforgettable. BRAVIA 2 II BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights – even old HD favorites are upscaled to glorious 4K2, while Dolby Atmos® and DTS:X® compatibility provides immersive audio3. With Google TV at its core4, it's always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43" to 75" class. Your favorite films and shows as the creator intended BRAVIA is equipped with Studio Calibrated modes1 that reproduce the image quality intended by film content creators in a home setting. Netflix Adaptive Calibrated Mode, SONY PICTURES CORE Calibrated Mode, and Prime Video Calibrated Mode ensure that films and shows are adjusted to match the creators' vision, delivering the intended picture quality for every studio. Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX® Enhanced5, an IMAX® and DTS partnership. These products have undergone a rigorous certification process to meet the standard required to deliver an unparalleled experience with SONY PICTURES CORE6 and select films on Disney+. Fans can enjoy premium quality picture and sound on BRAVIA TVs and BRAVIA Theater home audio products with IMAX Enhanced modei, including IMAX Enhanced sound with DTS:X® available on Disney+. BRAVIA supports both Dolby Vision®7 and Dolby Atmos® for incredible brightness, sharper contrast, richer colors, and immersive sound across your favorite entertainment on Netflix, Disney+, and other popular streaming services. Seamless integration with BRAVIA Theater home audio products By combining a BRAVIA TV with a BRAVIA Theater home audio product, listeners can enjoy a seamless experience to focus on what matters the most. For maximum ease of use, the BRAVIA TV and BRAVIA Theater can be controlled from a smartphone with the BRAVIA Connect app8, where users can adjust volume and settings without using the remote or on-screen menu. BRAVIA TVs and BRAVIA Theater can also be controlled on one screen without switching the remotes. Alternatively, users can control features such as sound field and volume using just the TV remote. With an integrated User Interface (UI), soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. BRAVIA and sustainability Reduced power consumption:BRAVIA 5 uses Sony's proprietary signal processing to maximize the characteristics of the panel device, automatically optimizing brightness for each scene while achieving both high brightness and low power consumption. Eco Dashboard 2 allows you to easily change energy settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency. Use of recycled materials:Recycled materials including Sony original SORPLAS™, plastic, steel, and aluminum are used for a variety of components such as the speaker box or bezel9. Click here for more on BRAVIA and sustainability BRAVIA and accessibility Vision and action assist:The Talkback screen reader function allows users to check program listings and set up the TV without looking at the screen. The volume and speed of talkback voice can be adjusted. Users can also control the BRAVIA Theater soundbar or system from the BRAVIA Connect App7, which supports the screen reader as well. Additionally, the tactile dots on the HDMI and S-Center terminalsi of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience. Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow you to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress. Click here for more on BRAVIA and accessibility Product InformationFor more information on the BRAVIA 8 II please visit Pricing and availability will be shared Spring 2025. For more information on the BRAVIA 5 please visit Pricing and availability will be shared Spring 2025. For more information on the BRAVIA 2 II please visit Pricing and availability will be shared Spring 2025. About Sony Electronics Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. 1 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. 2 Upscaled, simulated and enhanced 4K images will vary based on source content. 3 Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately). 4 User must accept Google Terms of Service ( Google Play Terms of Service ( and Privacy Policy ( to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time an 5 Compatibility varies by model. IMAX Enhanced content enables full IMAX Enhanced experience with compatible streaming services such as SONY PICTURES CORE (formerly BRAVIA CORE), or compatible content device connected via HDMI input (sold separately). 6 Purchase an eligible TV and register for SONY PICTURES CORE™ by February 23, 2028 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for full details see Network services, content, and operating system and software of product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information. 7 Available in BRAVIA 8 II and BRAVIA 5 2025 TV models. For specific model compatibility, refer to the Sony website. 8 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. 9 Plastic total including SORPLAS： approx. 17%（55" BRAVIA 8Ⅱ）, steel： approx. 5%（55" BRAVIA 5), aluminum： approx. 11% （55" BRAVIA 5). View original content to download multimedia: SOURCE Sony Electronics, Inc. Sign in to access your portfolio
