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Time of India
05-05-2025
- Business
- Time of India
Uber Moto's YouTube advertisement with SRH member Travis Head doesn't 'affect' RCB, Delhi HC rules
Image credit: YouTube The Delhi High Court has ruled that an Uber Moto advertisement featuring IPL team Sunrisers Hyderabad (SRH) member Travis Head does not affect the Royal Challengers Bengaluru (RCB). After dismissing a plea by RCB against the YouTube advertisement, the court reportedly noted that no prima facie case of disparagement or trademark infringement was established. It also said that the advertisement creates a general perception of healthy banter and lighthearted humour, the report claims. While refusing the plea, the high court found that 'no element of demeaning/ criticism/ condemning/ ridiculing/ defaming/ mocking or falsity' aimed at harming the RCB trademark or team. Justice Saurabh Banerjee, who dismissed the application filed by RCB, stated that the matter does not require any intervention at this stage. Baddies in Bengaluru ft. Travis Head - Uber Moto | Uber 'All throughout the impugned advertisement, there is no (in)direct imputation/ insinuation/ comparison/ exaggeration/ sensationalism/ distortion of matters of fact of any kind by any of the defendants against the RCB trademark/ RCB cricket team,' the court said in its 35-page order (as seen by the news agency PTI). Why RCB filed a lawsuit against Uber Moto ad featuring SRH's Travis Head by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like The Cost Of Amusement Park Equipment From Mexico Might Surprise You Amusement Park Equipment | search ads Click Here Undo Royal Challengers Sports Private Limited sued Uber India Systems Pvt Ltd, alleging that Uber Moto's YouTube ad 'Baddies in Bengaluru ft. Travis Head' disparages its trademark. In its interim ruling on RCB's request for relief, the court held that at this stage the advertisement cannot be deemed false or misleading and that withholding a temporary injunction would not cause the plaintiff irreparable harm, loss, or injury. 'The impugned advertisement is in the context of a game of cricket, a game of sportsmanship, which, in the opinion of this court, does not call for interference of any sort at this stage, especially while this court is considering the present so, since in a case like the present one, interference by this court, at this stage, would tantamount to allowing the plaintiff to run on water with assurances of their not falling,' Justice Banerjee said. The court concluded the ad contains no elements likely to influence or provoke the general public or fans of RCB or SRH. 'There can be no one-sided impression or one-sided version of the impugned advertisement, particularly, since what according to the plaintiff is 'right' can according to the defendants be 'wrong', and vice versa. The act(s) of disparagement cannot be concluded on the basis of the reviews/ comments/ statements made by few viewers/ followers as there are always two sides of a coin. In any event, the same cannot form or be the benchmark for determining the act of disparagement and/ or infringement... This is not a telltale,' the court noted. RCB's lawyer argued the ad shows a cricketer spray-painting 'Royally Challenged Bengaluru' over 'Bengaluru vs Hyderabad,' disparaging their trademark and using a 'deceptive variant' during Uber Moto's IPL sponsorship. Uber's counsel countered that good-natured humour and banter are vital to advertising and that RCB's proposed standard would suppress them. The video had already received over 2 million views and numerous user comments. AI Masterclass for Students. Upskill Young Ones Today!– Join Now


Time of India
05-05-2025
- Business
- Time of India
Delhi HC dismisses IPL team RCB's plea against Uber Moto's YouTube ad
The Delhi High Court on Monday dismissed a plea by Indian Premier League cricket team Royal Challengers Bengaluru against a YouTube advertisement of Uber Moto featuring Sunrisers Hyderabad 's cricketer Travis Head , saying no prima facie case of disparagement or infringement of trademark was made out. #Pahalgam Terrorist Attack Pakistan's economy has much more to lose than India's due to the ongoing tensions, warns Moody's Ratings The day Pakistan got the power to poke India India demands ADB to stop funds to Pakistan as fallout of Pahalgam terror attack deepens The court opined that the general perception created by holistic viewing of the advertisement is one of healthy banter and good-natured lighthearted humour, as it refused to grant an interim injunction on the advertisement. The high court said in the advertisement there was "no element of demeaning/ criticism/ condemning/ ridiculing/ defaming/ mocking or falsity" with a view to injure or harm the RCB trademark or RCB cricket team. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Calcutta: 3BHK Interiors starting at 4.5 Lakhs HomeLane Get Quote Undo Justice Saurabh Banerjee dismissed the application by Royal Challengers Bengaluru, saying it does not call for any interference at this stage. "All throughout the impugned advertisement, there is no (in)direct imputation/ insinuation/ comparison/ exaggeration/ sensationalism/ distortion of matters of fact of any kind by any of the defendants against the RCB trademark/ RCB cricket team," the court said in its 35-page order. Live Events Royal Challengers Sports Private Limited filed a suit against Uber India Systems Pvt Ltd claiming that Uber Moto's YouTube advertisement titled "Baddies in Bengaluru ft. Travis Head" disparages its trademark. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories The court, which passed the order on an interim application by RCB for relief, added the advertisement cannot be said to be false and misleading at this stage and there is no scope of any kind of irreparable harm, loss and injury likely to be caused to the plaintiff due to non-grant of temporary injunction. The court said there is no prima facie case of disparagement or infringement of trademark made out by the plaintiff in its favour and against the defendants. "The impugned advertisement is in the context of a game of cricket, a game of sportsmanship, which, in the opinion of this court, does not call for interference of any sort at this stage, especially while this court is considering the present application... "More so, since in a case like the present one, interference by this court, at this stage, would tantamount to allowing the plaintiff to run on water with assurances of their not falling," Justice Banerjee said. The court said there is nothing underlying in the advertisement which can trigger or motivate any members of the general public, much less any of the players/ viewers/ followers of any of the RCB or SRH cricket teams at this stage. "There can be no one-sided impression or one-sided version of the impugned advertisement, particularly, since what according to the plaintiff is 'right' can according to the defendants be 'wrong', and vice versa. "The act(s) of disparagement cannot be concluded on the basis of the reviews/ comments/ statements made by few viewers/ followers as there are always two sides of a coin. In any event, the same cannot form or be the benchmark for determining the act of disparagement and/ or infringement... This is not a telltale," the court said. Earlier, describing the video advertisement, RCB's counsel said the cricketer could be seen running towards Bengaluru cricket stadium with an aim to vandalise the signage of "Bengaluru Vs Hyderabad", takes a spray paint and writes "Royally Challenged" before Bengaluru making it "Royally Challenged Bengaluru" which disparages RCB's mark. The lawyer contended that when a negative comment is made, there is disparagement and added that Uber Moto, being the commercial sponsor of Sunrisers Hyderabad IPL team, while promoting its product of booking a ride, used RCB's trademark in the course of its trade, that too its "deceptive variant", which was impermissible under law. The counsel representing Uber said RCB had "severely discounted" the sense of humour of the public at large. Uber's counsel said good humour, sense of fun and banter are intrinsic to advertising messaging and these factors "will be killed" if such a standard, as mooted by RCB, is applied. The advertisement, by then, had garnered 1.3 million views and a number of comments from users on the social media platform.