02-06-2025
- Business
- Fashion Value Chain
Bagzone Lifestyles Launches Akiki London, Redefining Contemporary Luxury
Bagzone Lifestyles Pvt. Ltd., a long-established name in the accessories industry, announces its boldest move yet with the launch of Akiki London — a contemporary luxury handbag brand that brings together heritage craftsmanship, modern design, and meaningful self-expression.
Drawing its name from Agate, a gemstone known for its layered elegance and resilience, Akiki reflects the multifaceted spirit of women who value beauty with purpose. The brand's debut collection delivers refined handbags that transcend fleeting trends, crafted for women who define luxury through individuality rather than price tags.
Akiki's identity is deeply rooted in London's cultural diversity, channeling the city's timeless sophistication and edge into every design. Each handbag blends global aesthetics with artisanal precision, created in collaboration with expert partners across Europe and Asia. Despite its luxury positioning, Akiki promises accessibility by eliminating the traditional luxury markup — offering premium craftsmanship without compromise.
Adding a vibrant, emotional layer to the brand is KIKI, a British Bulldog mascot that serves as Akiki's expressive brand muse. KIKI will appear across campaigns and in-store displays as a symbol of the brand's bold, confident personality, forging a deeper connection with its audience.
Speaking on the launch, Mr. Nishant Bakliwal, Head – Digital & Communications at Bagzone, stated:
'Akiki enters a space largely underserved by traditional luxury – handbags designed not just for work or utility, but for moments that matter. These are statement pieces made for impact, merging heritage and innovation for today's discerning woman.'
The launch of Akiki London signifies Bagzone's evolution from an accessible fashion player to a visionary in the modern luxury segment. With this shift, the company strengthens its commitment to thoughtful design, authenticity, and long-lasting quality.
Akiki London's debut collection is now available on its digital-first platform: Physical retail expansion is on the horizon, with flagship stores planned in Mumbai, Bangalore, and Chennai, followed by an ambitious goal of 100 stores in the next five years. These stores will offer an immersive brand experience, reflecting Akiki's London-inspired identity and refined aesthetic.
