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Hindustan Times
a day ago
- Business
- Hindustan Times
India's laptop leasing sector - Growth driven by youth, MSMEs, and startups: C-Prompt
India's laptop leasing market is experiencing notable changes, driven by demand from Gen-Z professionals, expanding co-working spaces, a developing startup ecosystem, and a growing MSME sector. As businesses increasingly focus on cost-effective IT solutions, the country's youth, who constitute a significant portion of the population, are playing a role in this shift. While laptop and desktop leasing is an established industry globally, India is showing significant development in this area. Companies are recognising potential benefits of leasing over traditional ownership, from reduced upfront costs to greater adaptability in a changing digital environment. C-Prompt Solutions, a company in India's IT leasing space, is observing this trend. With available inventory and scalable deployment solutions, the company aims to meet the needs of startups, MSMEs, educational institutions, large enterprises, and individual users. Co-founder KK Baldwa suggests India is well-positioned for IT infrastructure leasing, particularly for laptops and desktops as the country continues its digital evolution. 'In today's fast-paced digital economy, India's emergence as the fourth-largest global economy is supported by its tech-driven growth,' says Baldwa. 'The laptop leasing market here is growing and it is anticipated to continue its expansion.' With over 63 million MSMEs contributing nearly 30% to India's GDP and a startup ecosystem that includes numerous ventures, the demand for flexible IT infrastructure is substantial. According to Baldwa, Gen-Z professionals, MSMEs, and startups are expected to be key drivers of leasing adoption in the country. 'Leasing can enable businesses to manage capital, reduce certain liabilities, and potentially enhance operational efficiency,' he explains. 'In the post-COVID economy, cost-efficiency is important. Leasing IT assets offers organisations the ability to maintain competitiveness while addressing technology needs.' The advantages of leasing can extend beyond just cost considerations. It can help companies stay technologically updated, streamline asset management, and provide access to support. Baldwa comments, 'Leasing offers flexibility, scalability, and efficiency.' Globally, the laptop leasing market was valued at USD 151.1 billion in 2024 and is projected to grow to USD 200.7 billion by 2033, at a CAGR of 3.07%. This growth is influenced by remote work trends, digital learning, and an increasing focus on sustainability. While the U.S. and Europe currently lead in adoption, India's demographic and economic landscape positions it as a developing contender. However, there are challenges. Companies in the leasing sector must manage technological advancements, lifecycle logistics, and maintain service quality amidst competition from OEMs and online rental platforms, all while working to maintain margins. Despite these challenges, the outlook appears strong. As Baldwa states, 'India is at a significant point in the leasing sector. With appropriate focus and adaptability, there is potential to develop in this space..' Note to the Reader: This article is part of Hindustan Times' promotional consumer connect initiative and is independently created by the brand. Hindustan Times assumes no editorial responsibility for the content.
Business Standard
4 days ago
- Business
- Business Standard
Why commit to buying laptops when leasing offers flexibility, scalability, and efficiency - KK Baldwa, C-Prompt Founder
VMPL New Delhi [India], June 2: The Indian laptop leasing market is undergoing a transformative shift, marked by ever increasing demand by professionals & Gen-Z, changing workplace dynamics like co-working spaces, startups eco-system, growth in MSME sector, and a strategic focus on cost-effective IT solutions. India's youth, which is 40% of country's population, is expected to drive this revolution further. Globally, laptops and desktop market has long been a well-established industry. In India, this trend is catching on swiftly, with companies recognizing the operational and financial advantages of leasing over outright purchase. C-Prompt Solutions, an emerging leader in the laptop and desktop leasing market in India is capitalizing on this momentum. By maintaining ready inventory and delivering flexible deployment options, C-Prompt Solutions addresses the immediate and evolving needs of startups, MSMEs, large enterprises, educational institutions - irrespective of small or large installations, and also individuals. The C-Prompt Solutions co-founder, KK Baldwa, believes that India is uniquely positioned to emerge as a dominant force in global IT leasing, particularly laptops and desktops, besides other IT solutions, as the country is witnessing a dynamic transformation in digitalization. "In today's rapidly evolving digital landscape, India's transformation into the world's fourth-largest economy is backed by a booming tech ecosystem. I am also confident that India's laptop leasing market is expanding rapidly and would surpass all projections," says Baldwa. "We are living in a country that has 40% youth population, over 63 million MSMEs - contributing about 30% of GDP, world's 3rd largest start-up eco-system with more than 160,000 ventures--including 120 unicorns. The demand for agile IT infrastructure is already high. I firmly believe that Gen-Z, MSMEs and startup ecosystem would drive leasing of laptop and IT infrastructure market in India. The leasing offer businesses an edge by reducing capital expenditure, accounting for minimum liabilities, and boosting operational efficiency." The advantages of leasing are numerous. Beyond reducing upfront costs, it allows organizations to stay technologically current, better manage assets, and access responsive support services. According to Baldwa, "Why commit to buying laptops when leasing offers flexibility, scalability, and efficiency? Post-COVID, spending patterns have shifted--cost-efficiencies and savings are now among top priorities. Leasing delivers both, without compromising on technology or service." Globally, the laptop leasing market alone was valued at approximately USD 151.1 billion in 2024 and is forecasted to reach USD 200.7 billion by 2033 - growing at a CAGR of 3.07%. Drivers of this growth include the rise of remote work, online education, and increasing awareness of sustainable practices. The United States and Europe continue to dominate the sector, with strong corporate adoption and support for circular economy principles. However, the path is not without challenges. Rapid technological advancements require companies to frequently upgrade their inventory, while managing logistics, maintenance, and product lifecycle efficiently. Additionally, competition from OEMs and online rental platforms is intensifying, putting pressure on margins and service differentiation.
