08-05-2025
Bedford council criticised over advertising for beer festival
Council criticised over adverts for beer festival
The three-day event is being revived after not being staged since the Covid-19 lockdown in 2020
Promotion for an upcoming beer festival does not breach a council's own "healthier" advertising policy which banned the plugging of alcohol, it said.
The Bamberg Beer Festival in Bedford, on 23-25 May, celebrates the town's twinning relationship with the German town of Bamberg.
Bedford Borough Council, which organises the event, has been criticised after a press release advertising it highlighted the availability of "authentic German beers" and encouraged residents to "enjoy great beer".
However, a council spokesperson said the event had been booked prior to the policy being agreed at an executive meeting on 23 April.
