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Suzie Kondi, Ba&sh Release Summer Fashion Collaboration
Ba&Sh and Suzie Kondi have teamed up to debut a limited-edition collaboration of fun-loving, summer-ready fashions.
'We've got a very similar spirit,' said Kondi, the Australian-born, New York-based designer of the partnership, who worked in collaboration with Ba&sh founders Barbara Boccara and Sharon Krief to bring together the accessible luxury brand's Parisian elan with her Australian spirit. They were inspired by the '60s French riviera and with the 'flavor of the Hamptons,' she said, which both evoke ease and the joy of summer.
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The 27-piece collection plays into this mindset with adorable beach-to-street matching sets such as a cherry red boucle halter top and midi skirt or skin-baring layers in terry — a signature of Kondi's label. It also plays into nostalgia with nautical-striped layers and 'The Hamptons' slogan sweatshirts and vintage-inspired T-shirts.
'There's always a little bit of a nod to France and Paris, but certainly with a more bohemian edge,' Kondi added of their adorable cotton crochet twinsets and fitted bloomers, available in navy and ivory, and macramé leather tote. The collaborative collection, priced $160 to $455, is available on both brand's e-commerce, in select global retail stores and with select Ba&sh retail partners, including Bloomingdale's.
To celebrate the collaboration throughout the summer, Suzie Kondi and Ba&sh are providing a four-week dedicated 'jitney' bus to transport guests between each brands' downtown New York store to their Hamptons locations.
'Whenever I think of the Hamptons, I think of the jitney — everybody takes it, and I've always wanted to do this,' Kondi said of the activation. 'It really marries our city store and our Hampton store and it gives Ba&sh this introduction to our client that's really established out there.'
The bus, wrapped in the collaboration's campaign imagery photographed by Cass Bird, will be free and open to the public every day from Friday to July 20, with tickets available to reserve on of WWD
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