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Imre Introduces the AI Conversation Converter
Imre Introduces the AI Conversation Converter

Yahoo

time21 hours ago

  • Business
  • Yahoo

Imre Introduces the AI Conversation Converter

Agency launches First-in-Kind platform to quickly insert healthcare brands directly into the AI conversation NEW YORK, June 9, 2025 /PRNewswire/ -- Imre has cracked the GenAI visibility code with the Imre Conversation Converter, a proprietary platform and service that inserts brands directly into the new AI-led customer conversations. "400 million people are now using AI to search and make their decisions,"1 says Haifa Barbari, Imre's EVP of Innovation & Strategy. "Healthcare customers are talking to AI, and they're acting on the answers they get. Our question for brands is, 'Are you even in the conversation?'" The speed of AI adoption is unprecedented. Physicians are embracing AI in record numbers with 66% reporting using AI in their practice, nearly doubling from 38% in 2023.2 "This is a profound landscape change," says Barbari. "It's an understatement to say marketers need to rethink their strategy: They need completely new tools. That's what drove our rapid development and deployment of the Imre Conversation Converter." Imre Conversation Converter is the new DTC—and moreThe Imre Conversation Converter establishes a completely new way to engage healthcare customers-effectively and efficiently-whether the focus is DTC, HCP, caregivers, or all three. While SEO-only brands are increasingly finding themselves shut out of the decision-making dialogue, the Imre Conversation Converter gives marketers the power to: Establish how they're showing up to their customers today; Upgrade the brand's visibility and relevance, with precision targeting of the right customers at key decision moments; and Ensure they stay there. The Imre Conversation Converter begins with an AI Conversation Activation, which scores a brand's current visibility and engagement in the new AI-curated landscape. Then it's time to enhance the brand conversation with strategy and content by uniquely harnessing AI technology channeled through Imre's 32 years of industry insight and expertise. "The Conversation Converter starts with that critical barometer of where the brand stands now," says Barbari, "but the true power comes in giving marketers the ability to take back control of their brand narrative." "AI is fundamentally altering how people search, learn, and make decisions," says Anna Kotis, President of Imre. "With the Conversation Converter, Imre now has the unique power to not only score and track brand visibility, but the power to shape it, and own a brand's relevance in the new customer conversations, delivering smarter engagement with greater ROI." About Imre:Imre is a performance-driven creative agency that connects people to brands for life's most important decisions. With roots 32 years deep in the worlds of digital, social, and PR, Imre is now a full-service agency-of-record (AOR) with an impressive roster of launch and lifecycle brands (including both HCP and DTC), led by a team of seasoned launch experts. Imre's innovative approaches span across creative, brand strategy, omnichannel marketing, AI optimization, influencer, paid media, and the latest in data and analytics. The agency maintains offices in New York, Philadelphia, and Baltimore, and is an LGBTQ-founded company. 1 Reuters, Feb. 20252 American Medical Association, Feb. 2025 View original content to download multimedia: SOURCE Imre 登入存取你的投資組合

Shoppers flood Kanpur markets ahead of Bakrid festivities
Shoppers flood Kanpur markets ahead of Bakrid festivities

Time of India

time4 days ago

  • Business
  • Time of India

Shoppers flood Kanpur markets ahead of Bakrid festivities

Kanpur: Eid-ul-Adha, which falls on the 10th day of Dhul-Hijjah (the final month in the Islamic calendar), will be celebrated on Saturday. In Islamic tradition, it honours the willingness of Prophet Abraham to sacrifice his son as an act of obedience to God's command. The observance includes special prayers at Eidgah and mosques, followed by animal sacrifice rituals. There was significant activity at the Halim College goat market. This year the most sought-after breeds include 'Jamnapaari', 'Kota', and 'Barbari'. Since early morning on Friday, the sellers and buyers engaged in price discussions for sacrificial animals. The cost of goats varies significantly, starting from ten thousand rupees and reaching several lakhs of rupees, based on the size, breed, and physical features of the animals. "We came to purchase a 'Barbari' breed goat. They are large and attractive. It will be given a bath on Saturday morning before the Qurbani (sacrifice) ritual. The sacrifice will occur after Eid-ul-Adha prayers," said Naim Ahmad, a businessman buying a goat from Halim College with his two sons. The Halim College market has attracted many vendors from neighbouring districts, including Etawah, Kanpur Dehat, Kannauj, Unnao, and Fatehpur, who have set up their stalls. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 5 Books Warren Buffett Wants You to Read In 2025 Blinkist: Warren Buffett's Reading List Undo Rehan Khan from the Chamanganj area selected a Jamunapari goat, recognised for its big size. He informed TOI that these goats, weighing approximately 30 kgs, originate from regions beyond the Yamuna river. "I bought it from a trader from Chakarnagar Etawah, and will sacrifice it on Saturday," Rehan added. The Eidgah committee is currently preparing for Eid prayers at Bajaria, the city's primary gathering location. The women were seen shopping from various city markets The major retail areas, including Shivala Bazaar, Beconganj, P. Road, Parade, Bansmandi, and Gumti, where there was a huge rush of women customers buying clothes, cosmetics, and kitchen items on Friday evening. The festival features both meat preparations and 'sewain' (Vermicelli) . Shops selling sewain in the Beconganj area have reported strong sales recently. Get the latest lifestyle updates on Times of India, along with Eid wishes , messages , and quotes !

Goats of diverse breeds flood Raja Bazaar market ahead of Bakrid
Goats of diverse breeds flood Raja Bazaar market ahead of Bakrid

Time of India

time5 days ago

  • Business
  • Time of India

Goats of diverse breeds flood Raja Bazaar market ahead of Bakrid

Patna: With Bakrid just days away, city's Raja Bazaar cattle market witnessed a significant surge in visitors on Thursday as the Muslim faithful purchased goats for qurbani (sacrificial rituals) during the festival on June 7. Tired of too many ads? go ad free now Sellers, who have come not only from various parts of Bihar but also from other states such as Uttar Pradesh, Rajasthan and Madhya Pradesh with thousands of goats of diverse breeds, were hopeful of selling all the cattle by Friday. "I sold 136 indigenous goats weighing 12-18kg each, priced between Rs 11,000 and Rs 20,000. Only four goats are left. We are sure that we will sell the remaining by Friday. The market was good this year, and we witnessed a huge rush," said Moh Aslam from Begusarai. While on an average the goats are priced between Rs 10,000-12,000, premium specimens fetched Rs 80,000-1.5 lakh, based on their size and breed like Barbari from Etawah, UP, and Totapari from Jaipur, Rajasthan, — highly sought after for their distinctive appearance. Additionally, the market features Jamnapari from UP, Ajmeri from Ajmer, Rajasthan, and various local breeds from several Bihar districts, including Buxar, Begusarai, Bhojpur, Purnia, Kishanganj, Saharsa, Arwal, Jehanabad and Siwan. Nazre Alam, a vendor from Azamgarh's Mubarakpur in UP, said he bought 45 goats, mainly Totapari and Ajmeri breeds. "I sold 43 cattle heads within a week, each in the range of Rs 35,000 to Rs 80,000, weighing 30kg to 45kg. Of the three left, one costs Rs 1.5 lakh, weighing 140kg, while the other two are priced at Rs 95,000 (weighing 80-90 kg)," he said. Mohd Ziaullah Khan, coordinator of the cattle market, said over 200 traders brought around 10,000 sacrificial animals for sale. Tired of too many ads? go ad free now Another vendor, Anisur Haque, a resident of Azimabad, who brought two species of goat — Sirohi from Rajasthan and Gujri of northern India — said they cost Rs 80,000 a pair. "They look more appealing predominantly because of their brown coat with dark patches and sturdy build. They weigh 40-45kg," he said.

Hansa, Jamnapari, Barbari—The ‘supermodels' of Bakrid goat shopping
Hansa, Jamnapari, Barbari—The ‘supermodels' of Bakrid goat shopping

Hindustan Times

time03-06-2025

  • Business
  • Hindustan Times

Hansa, Jamnapari, Barbari—The ‘supermodels' of Bakrid goat shopping

With Eid-ul-Adha (Bakrid) just days away, Lucknow's goat markets are alive with activity as buyers scour for the finest breeds. From the sturdy Barbari to the regal Hansa, customers are drawn to unique features, beauty, build, and rarity, with prices already soaring. The Barbari breed commands ₹1 lakh, while the Hansa fetches around ₹75,000, yet neither is the most expensive. Sellers claim that as the festival nears, rates for both high-end and affordable breeds will climb sharply. The real showstoppers, however, are the Beetal and African Boer breeds, which dominate the premium segment. Averaging between ₹4-5 lakh, these goats can even sell for several lakhs, depending on demand. Ghazanfar Abbas, a seasoned goat trader from Barabanki, notes that buyers from across Uttar Pradesh flock near Lucknow's Jogger Park for their prized picks. 'The rush hasn't peaked yet, it's the final two or three days before Bakrid when the real crowd arrives,' he says. The Beetal, a popular Indian breed found in Punjab and Pakistan's Punjab region, is known for its impressive height of four feet and weight of up to 280 kg. With its striking white eyes and sturdy build, it often features in livestock competitions. 'Last year, a buyer from Kanpur paid over ₹21 lakh for two Beetals,' Ghazanfar recalls. Then there's the African Boer, towering at nearly five feet, weighing 200-250 kg, and known for its aggressive demeanour. 'Its meat sells at ₹2,000 per kg, and the live animal starts at ₹4 lakh, with prices rising based on buyer interest,' Ghazanfar added. For those seeking beauty over brawn, the Barbari, native to Agra and Mathura, stands out with its dense fur, frills, and distinctive pink skin, another goat seller said. Meanwhile, the Hansa and Jamnapari breeds from Chambal and Etawah, along with Rajasthan's Sirohi, Gujri, and Ajmeri goats, attract buyers for their height and striking appearance.

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