Latest news with #BarbecueRodeo
New York Post
2 days ago
- Entertainment
- New York Post
Burger King unveils new menu item in this country — and it's a cheeky nod at Americans
The fast-food chain is adding two brand-new variations of the beloved Whopper burger to its menu: the Barbecue Rodeo and the Classic Rodeo. Although these sandwiches sound like they would make a killing in Burger King locations throughout the US, they'll only be available in Japan restaurants for a limited time — at least for now, as originally reported on by the Street. The new 'Wild West burgers' offer hungry consumers a twist on the quintessential BK Rodeo Burger, which consisted of a grilled beef patty, crunchy onion rings and smoky BBQ sauce. These new menu items will be available only for a limited time in Japan. Burger King The Rodeo Burger was once a US Burger King menu staple — but it was reportedly discontinued in 2022. The Japan-only Barbecue Rodeo is made up of two beef patties, crispy onion rings, two slices of melted cheese, crunchy pickles, fresh lettuce and topped with a smoky dousing of Bull's Eye BBQ sauce. For the traditionalist, the Classic Rodeo has all the fixings as its counterpart, except the BBQ sauce is swapped out for mustard and ketchup. The burgers are now available in select restaurants in Japan — and it wasn't specified by the chain how long they'll be offered. The Burger King Japan website and X (formerly Twitter) account announced the news of the yummy additions on June 5. If you're in the US and your mouth is watering, you can order a similar version at your local Burger King by adding an extra patty, extra cheese, onion rings and barbecue sauce to a standard Whopper sandwich. While it's nice to treat yourself once in a while to a fast-food meal, it's important to enjoy these treats in moderation. As The Post previously reported, those watching their sodium levels should be wary of particular fast-food menu items. While the Wild West burgers are not any healthier, according to Eat This, Not That, the unhealthiest menu item at the beloved fast-food chain is the Bacon King Burger. This menu item is topped with six salty slices of bacon, two beef patties, cheese, ketchup and mayo. And while Burger King's menu options might give you heart palpitations from its high fat and sodium — it's known as having one of the best cheap specialty burger options. The restaurant chain often offers different deals to customers on its app — and it often mails out coupons. That's a win in today's economy.
Miami Herald
6 days ago
- Business
- Miami Herald
Burger King menu adds a wild new Whopper
Every big brand in the fast-food space works a little differently when it comes to how it keeps its customers coming back time and time again. McDonald's relies on the strengths of its classics such as the Big Mac and Quarter Pounder, making tweaks to overall quality over the years but keeping them as similar as possible, since they know customers have loved them for decades. Don't miss the move: Subscribe to TheStreet's free daily newsletter Taco Bell, however, has a very different strategy. The Tex-Mex fast-food giant operates very much at the speed of social media, offering new menu items all the time and frequently collaborating with big brands like Cheez-It to power constant interest from its devoted fanbase. McDonald's is very much a chain where people go decade after decade, and while it remains the most popular, Taco Bell has the edge of appealing to a Gen Z crowd due to its messaging and willingness to experiment constantly. Related: Celebrity chef's original eatery files for Chapter 11 bankruptcy Restaurant Business International's (QSR) Burger King has a strategy that falls somewhere between the two. Its Whopper has remained its most popular menu item since it debuted in 1957, and as a result, Burger King reinvents it regularly, usually to positive results. Now the famous chain is doing that again, unveiling a new take on its famous flame-broiled burger that ought to attract some eyeballs. In an X post shared on June 5, the Burger King Japan official account shared news of a brand new Whopper launching for a limited time: The Wild West burgers. The first of the two new sandwiches is called the Barbecue Rodeo, which combines the chain's famous flame-grilled beef patties with its crisp onion rings, tops it with two slices of cheese, and finishes it with a healthy dollop of Bull's-Eye barbecue sauce. This sandwich will retail for 1,290 yen ($8.90 U.S.), which can be purchased separately or in a set with small fries and a medium drink for 1.590 yen ($10.97 U.S.). Related: Forget the Whopper, Burger King has a wild new burger The second new sandwich, called the Classic Rodeo, trades the Bull's-Eye barbecue sauce for ketchup and mustard, but keeps other ingredients the same. This one sells for the same price as the Barbecue Rodeo. The announcement on Burger King's website does note that the limited-edition sandwich may not be available at all locations. While the U.S. Burger King menu sadly will not offer the same sandwich, it does feature a Rodeo Burger that is very similar. Just order it and ask to have two slices of cheese added, and the itch for a smoky, savory taste will be scratched. QSR reported in its earnings call on June 5 that its revenue missed analyst expectations, and same-store sales declined across several brands, including Popeyes, Burger King, and Tim Horton's. However, demand was stronger outside of the U.S. and Canada, which may be why Japan is getting special limited-edition items like the Wild West burgers. QSR's problem is not unique. McDonald's also saw same-store sales shrink 3.5% in Q1, part of a bigger trend of customers pulling back on nonessential items in the shadow of President Donald Trump's tariff war and the ensuing economic uncertainty. Related: Burger King faces a Whopper of a lawsuit The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
