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World's first International Barbie Dreamhouse cafe opens in Melbourne with pink roller rink, cocktails and glam overload
TIL Creatives
Barbie Dreamhouse Cafe Opens in Melbourne bringing World First International Experience with Roller Rink Retro Dining and All Pink Glam
Barbie has officially landed in Australia, and she's brought her Dreamhouse with her.
The world's first Malibu Barbie Café outside the United States has opened its doors in Melbourne's Chadstone Shopping Centre, transforming two storeys into a life-sized pink fantasy world. The venue, which launched on June 27, will operate for a limited time only, expected to run through the Southern Hemisphere summer.
Described by organizers as a 'two-storey pink paradise,' the café blends retro Malibu aesthetics with interactive experiences, including a themed roller rink, an all-day dining menu, signature cocktails at 'Ken Kabana,' exclusive merchandise, and numerous Instagram-friendly photo setups, from giant Barbie boxes to beach-themed backdrops.'Only at Chadstone for a limited time, this two-storey pink paradise brings Barbie's world to life,' the café's team said in a statement. The Melbourne installation is the latest in a global series of themed cafés launched by Mattel and Bucket Listers, the US-based events company behind previous pop-ups in New York, Miami, San Diego, Chicago, Austin, and Houston. However, this marks the first time the experience has been brought outside the US.
The Barbie brand, created by Mattel in 1959, is enjoying a fresh cultural revival following the massive success of Greta Gerwig's Barbie film in 2023, which grossed over $1.4 billion worldwide. That momentum is now being channeled into immersive, experiential formats.'Fans responded so well to the Barbie Movie back in 2023 that we thought it was time to give them another dose of Barbie,' said Mattel Asia-Pacific managing director Paul Faulkner.'Barbie is 65 years old, and for a brand to resonate like that for so long with so many different demographics, it's really incredible.''As you can see, it's come to life in the most amazing way,' said Brii Jamieson, marketing manager at Mushroom Group, which partnered on the project. She called the venue a 'labour of love.'The Malibu Barbie Café is now open daily, and while walk-ins are welcome, reservations are encouraged due to high demand.
