Latest news with #Bardwell
Sky News AU
13-05-2025
- Business
- Sky News AU
Coles joins Woolworths in slashing prices on hundreds of grocery items
Coles has followed in the footsteps of rival supermarket Woolworths by slashing prices on hundreds of popular grocery items in a bid to ease cost-of-living pressures for Australian families. Just two days after Woolworths revealed it would reduce the cost of almost 400 essential products, with average savings claimed at 10 per cent, Coles announced it had lowered the prices of more than 680 items across its stores and online, claiming average savings of 21 per cent. 'We know customers are on the lookout for great value all year round, and we remain focused on delivering that through thousands of weekly specials, including half-priced items as well as 'down down' products across popular brands and exclusive Coles Own Brand products,' a Coles spokesperson said. 'We are continuing to invest in value and will have further savings to announce for the Winter months. The company said from Wednesday, customers will be able to save on more than 680 'down down' products in-store and online, with average savings of 21 per cent. It also has more than 1000 products available at half price, including many weekly staples. 'Our promotions reflect seasonal availability to reward customers with savings on their favourite products, including meat and seafood, pantry, bakery, frozen, health and home care,' the spokesperson said. Flybuys members can also access personalised offers, discounts, bonus points, and even free items through the Coles app, while shoppers can save up to 20 per cent on fresh produce through the supermarket's 'I'm perfect' range, which features cosmetically imperfect fruit and vegetables that still meet taste and nutrition standards. Coles' liquor arm, Liquorland, is also matching lower prices from competitors on identical items in the same state, with terms and conditions applying. The announcement comes in direct response to Woolworths' cost-saving campaign, set to begin Wednesday, which includes permanent lower shelf prices on family favourites like chicken schnitzels, Greek yoghurt, frozen berries, and 2L Coca-Cola bottles. Woolworths CEO Amanda Bardwell said shoppers can expect an average 10 per cent drop in prices across the 400 discounted products, potentially saving a family spending $150 each week around $15. 'Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings,' Ms Bardwell said. 'This isn't just a short-term promotion, it's a long-term commitment to delivering genuine, dependable value for our customers. Ms Bardwell said the initiative would provide 'meaningful relief' at the checkout and indicated the company planned to expand the program, with the current savings in place until at least 2026. The twin announcements come as the retail giants face increasing public and political scrutiny over grocery pricing, with many Australians struggling to manage rising household costs. Originally published as Supermarket price war begins as Coles matches Woolies' cost-of-living cuts
Perth Now
13-05-2025
- Business
- Perth Now
Battle of supermarket giants heats up
Coles has followed in the footsteps of rival supermarket Woolworths by slashing prices on hundreds of popular grocery items in a bid to ease cost-of-living pressures for Australian families. Just two days after Woolworths revealed it would reduce the cost of almost 400 essential products, with average savings claimed at 10 per cent, Coles announced it had lowered the prices of more than 680 items across its stores and online, claiming average savings of 21 per cent. Coles announced on Monday it had lowered the prices of more than 680 items across its stores and online. NewsWire/ Liam Kidston Credit: News Corp Australia 'We know customers are on the lookout for great value all year round, and we remain focused on delivering that through thousands of weekly specials, including half-priced items as well as 'down down' products across popular brands and exclusive Coles Own Brand products,' a Coles spokesperson said. 'We are continuing to invest in value and will have further savings to announce for the Winter months. The company said from Wednesday, customers will be able to save on more than 680 'down down' products in-store and online, with average savings of 21 per cent. It also has more than 1000 products available at half price, including many weekly staples. 'Our promotions reflect seasonal availability to reward customers with savings on their favourite products, including meat and seafood, pantry, bakery, frozen, health and home care,' the spokesperson said. Coles price dropsFlybuys members can also access personalised offers, discounts, bonus points, and even free items through the Coles app, while shoppers can save up to 20 per cent on fresh produce through the supermarket's 'I'm perfect' range, which features cosmetically imperfect fruit and vegetables that still meet taste and nutrition standards. Coles' liquor arm, Liquorland, is also matching lower prices from competitors on identical items in the same state, with terms and conditions applying. The announcement comes in direct response to Woolworths' cost-saving campaign, set to begin Wednesday, which includes permanent lower shelf prices on family favourites like chicken schnitzels, Greek yoghurt, frozen berries, and 2L Coca-Cola bottles. The announcement comes in response to Woolworths' cost-saving campaign, which also begins Wednesday. NewsWire / Monique Harmer Credit: News Corp Australia Woolworths CEO Amanda Bardwell said shoppers can expect an average 10 per cent drop in prices across the 400 discounted products, potentially saving a family spending $150 each week around $15. 'Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings,' Ms Bardwell said. 'This isn't just a short-term promotion, it's a long-term commitment to delivering genuine, dependable value for our customers. Ms Bardwell said the initiative would provide 'meaningful relief' at the checkout and indicated the company planned to expand the program, with the current savings in place until at least 2026. The twin announcements come as the retail giants face increasing public and political scrutiny over grocery pricing, with many Australians struggling to manage rising household costs.
West Australian
13-05-2025
- Business
- West Australian
Supermarket price war begins as Coles matches Woolies' cost-of-living cuts
Coles has followed in the footsteps of rival supermarket Woolworths by slashing prices on hundreds of popular grocery items in a bid to ease cost-of-living pressures for Australian families. Just two days after Woolworths revealed it would reduce the cost of almost 400 essential products, with average savings claimed at 10 per cent, Coles announced it had lowered the prices of more than 680 items across its stores and online, claiming average savings of 21 per cent. 'We know customers are on the lookout for great value all year round, and we remain focused on delivering that through thousands of weekly specials, including half-priced items as well as 'down down' products across popular brands and exclusive Coles Own Brand products,' a Coles spokesperson said. 'We are continuing to invest in value and will have further savings to announce for the Winter months. The company said from Wednesday, customers will be able to save on more than 680 'down down' products in-store and online, with average savings of 21 per cent. It also has more than 1000 products available at half price, including many weekly staples. 'Our promotions reflect seasonal availability to reward customers with savings on their favourite products, including meat and seafood, pantry, bakery, frozen, health and home care,' the spokesperson said. Coles price dropsFlybuys members can also access personalised offers, discounts, bonus points, and even free items through the Coles app, while shoppers can save up to 20 per cent on fresh produce through the supermarket's 'I'm perfect' range, which features cosmetically imperfect fruit and vegetables that still meet taste and nutrition standards. Coles' liquor arm, Liquorland, is also matching lower prices from competitors on identical items in the same state, with terms and conditions applying. The announcement comes in direct response to Woolworths' cost-saving campaign , set to begin Wednesday, which includes permanent lower shelf prices on family favourites like chicken schnitzels, Greek yoghurt, frozen berries, and 2L Coca-Cola bottles. Woolworths CEO Amanda Bardwell said shoppers can expect an average 10 per cent drop in prices across the 400 discounted products, potentially saving a family spending $150 each week around $15. 'Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings,' Ms Bardwell said. 'This isn't just a short-term promotion, it's a long-term commitment to delivering genuine, dependable value for our customers. Ms Bardwell said the initiative would provide 'meaningful relief' at the checkout and indicated the company planned to expand the program, with the current savings in place until at least 2026. The twin announcements come as the retail giants face increasing public and political scrutiny over grocery pricing, with many Australians struggling to manage rising household costs.
Epoch Times
12-05-2025
- Business
- Epoch Times
Supermarket Giant Woolworths to Cut Prices on 400 Products
Australian consumers could benefit from lower grocery prices as supermarket giant Woolworths launches a major discount program this week. On May 12, Woolworths said it would lower the shelf prices of 400 products in store and online with an average price reduction of 10 percent. The supermarket said a family spending $150 (US$96) a week could save around $15 when buying these products, which include cereal, yogurt, soft drinks, and daily necessities. For example, the price of Woolworths Chicken Schnitzels 600 grams will fall from $10.50 to $9.00 (down 14 percent), while a 2 litre Coca-Cola bottle will drop from $4.20 to $3.70 (12 percent). Not A Short-Term Promotion: Woolworths CEO Woolworths Group CEO Amanda Bardwell said the latest price reduction was not a short-term promotion. 'It's about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on,' she said in a statement. 'Individually, each lower shelf price might not seem like a dramatic difference, but they will add up to real savings. Related Stories 4/11/2025 3/31/2025 'Today marks the start of a real, tangible change customers will see on the shelf prices of hundreds of products when they shop with us, both in-store and online. And it's just the beginning.' According to Woolworths, the lower prices will stay at least until 2026, with more products joining the program in the next period. 'We are committed to expanding the Lower Shelf Price product list in the coming weeks and months to help provide customers with even more value every time they shop with us,' Bardwell said. Apart from the price discount, the supermarket also suggest saving measures including switching from to Woolworths' own cheaper brands, or opting for fruits and vegetables that are oddly shaped. Lawsuits Over Alleged Misleading Discount Claims Woolworths' new price cut promotion comes as the supermarket giant deals with claims from the competition watchdog. In September 2024, the Australian Competition and Consumer Commission ( The consumer watchdog alleged that Woolworths raised the prices of products before launching 'discount' promotions. In some instances, this saw actual prices become higher than, or similar to, the previous price. Two months later, law firm Gerard Malouf and Partners filed The action is pushing to penalise Woolworths and forcing it to compensate impacted customers with a refund between $200 and $1,300 per person. In response, Woolworths said it would defend against the class action.
The Age
12-05-2025
- Business
- The Age
Your next shop will be a lot cheaper as big supermarkets go to war
Lowering the cost of these 400 products will cost Woolworths about $100 million a year – although the company is undecided on whether to extend the price cuts into 2026. It will also be looking for a bit of help from some suppliers to fund these price cuts. Woolworths desperately wants to shed the perception that it is a more expensive place to shop than Coles, which in turn would need to return fire with a 'lower for longer' campaign of its own, trimming prices on the kinds of products that are trolley regulars. Loading But supermarket shoppers are a promiscuous bunch, and have become even less loyal because times are tough. Both supermarkets admit customers are in peak shopping-around mode as they look for the best deals. Bardwell is sticking to the script that introducing these new bargains and keeping them in place for at least the remainder of the year is all about listening to and helping the customer. But Coles is outperforming Woolworths on sales, and you can see it in how their share prices have performed over the past year. Coles shares have risen almost 38 per cent while Woolworths has ticked up only 6.7 per cent for the period. So, the pressure is on Bardwell to show the market that it can compete harder. And it is no accident that this latest campaign follows enormous political pressure from the federal government which has accused the supermarkets of price gouging and Australian Competition and Consumer Commission (ACCC), which has initiated legal action against both supermarkets for misleading customers with faux discounts. Both supermarket groups have suffered brand damage over the past year and been blamed (not always correctly) for the cost of living pain many customers have experienced. Loading A discounting makeover certainly won't hurt their reputations. It represents a big move by Bardwell, who took over as Woolworths boss last year, and follows a previous announcement from her to take a swath of costs out of the business. So if you are a fan of Maggi noodles, Coca-Cola, Four'N Twenty party sausage rolls (with Woolworths brand tomato sauce), and home-brand chicken schnitzels with microwave rice or frozen berries, then your ship has come in.
