11-06-2025
DoorDash to Buy Symbiosys to Boost Its $1 Billion-a-Year Ad Unit
DoorDash Inc. is adding to its recent buying spree by acquiring advertising tech firm Symbiosys for $175 million, bolstering an ad business that now generates more than $1 billion annually.
Symbiosys, founded by former Google ads product director Bashar Kachachi, lets retail brands run advertisements on major websites like Google search, YouTube, Facebook, Instagram and Pinterest. Acquiring the firm would allow DoorDash to offer its advertisers, which include more than 150,000 restaurants and consumer brands globally, to manage their ad placements on external sites like social media, in addition to the DoorDash app and website.
