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Bath & Body Works is ready to go international after a bruising year saw its stock fall 40%
Bath & Body Works is ready to go international after a bruising year saw its stock fall 40%

Business Insider

time3 days ago

  • Business
  • Business Insider

Bath & Body Works is ready to go international after a bruising year saw its stock fall 40%

Bath & Body Works' new CEO is only 10 days into the job, but is already planning a major strategy shakeup. The home fragrance retailer reported a strong start to 2025, with net sales up 2.9% to $1.4 billion in the first quarter of 2025. Earnings per diluted share jumped 29% to $0.49, surpassing the firm's own projections. A new Disney collaboration leading to the launch of six Disney Princesses fragrances helped to boost earnings from the most recent period, Bath & Body Works said. In its statement, the company also introduced its new CEO, Daniel Heaf, who was previously Nike 's chief strategy and transformation officer and senior vice president at different departments in Burberry. Speaking about his plans for the Columbus-headquartered retailer just 10 days into the job, Heaf said the firm would be listening to customers to gather insights, using those insights to create products, sharing brand and product stories, and bringing all of that together in an integrated global marketplace. "Today, international represents about 5% of our business, but from my experience at both Nike and Burberry, I know that international growth is incremental," he told investors in the earnings call on Thursday. "It can define an era." "In the coming weeks, I'll be on the ground with our partners and customers internationally to explore how we scale effectively," Heaf said. Bath & Body Works has suffered a bruising year. Stock is down over 40% since the end of May 2024. Earlier this year, it forecast annual sales generally below predictions, citing uncertainty about President Donald Trump 's tariffs. Before that, when the company's market capitalization fell to about $6.6 billion in September, it was removed from the S&P 500, which at the time required a market cap of at least $18 billion. It was instead moved to the S&P SmallCap 600. "Bath & Body Works is no longer representative of the large-cap market space," the stock market index provider said in a statement. The beauty chain operates 1,900 stores in the US and Canada, and 524 international franchised locations. 14 new stores internationally were opened during the last quarter. 19 stores were closed, predominantly in the United States. "Our international expansion plans for 2025 remain on track with at least 30 planned net new store openings," Heaf said in the call. Eva Boratto, chief financial officer, said Bath & Body Works' guidance for this fiscal year includes the anticipated impact of tariffs and the predicted financial effects of the CEO transition. The company has maintained its guidance for 2025 of 1% to 3% growth in net sales.

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure
Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

Time of India

time3 days ago

  • Business
  • Time of India

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

HighlightsBath & Body Works reported a profit of 49 cents per share for the first quarter, surpassing analysts' average estimate of 47 cents per share. The company's sales increased by 3 per cent to $1.42 billion, driven by strong demand for fragrances and personal care products, as well as effective marketing strategies targeting younger consumers. Bath & Body Works remains largely insulated from import tariffs due to its predominantly U.S.-based supply chain, with only 10% of its merchandise sourced from China. Bath & Body Works on Thursday beat first-quarter profit estimates as steady demand for its fragrances and personal care products, combined with its limited exposure to import tariffs , helped counter broader pressures in the U.S. retail sector . The beauty and skincare retailer has invested in extensive promotions and deals as well as in product innovation , including its Easter-themed Sweet Carrot Cake candles and new variants of Wallflowers fragrances. The Ohio-based company's marketing initiatives to position its products as ideal gifts and affordable luxuries, especially to a younger consumer demographic, also boosted sales. Bath & Body Works' steady performance comes at a time when uncertainty surrounding U.S. President Donald Trump's trade policies has boosted recession fears, prompting inflation-weary consumers to become more selective with discretionary spending. The company, unlike many of its peers, has been largely insulated from import tariffs as it sources the majority of its merchandise locally. Only about 10 per cent of its merchandise comes from China, with Canada and Mexico accounting for a combined 7 per cent. "We're effectively leveraging our predominantly U.S.-based supply chain to navigate the evolving trade environment and I'm confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025," CFO Eva Boratto said. Bath & Body Works' shares were up about 3 per cent in premarket trading following the results. The company posted profit of 49 cents per share for the quarter ended May 3, compared with analysts' average estimate of 47 cents per share, according to data compiled by LSEG. Its first-quarter sales rose 3 per cent to USD 1.42 billion from a year ago, in line with market expectations. The company maintained its annual net sales and profit forecasts .

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure
Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

Time of India

time3 days ago

  • Business
  • Time of India

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

HighlightsBath & Body Works reported a profit of 49 cents per share for the first quarter, surpassing analysts' average estimate of 47 cents per share. The company's sales increased by 3 per cent to $1.42 billion, driven by strong demand for fragrances and personal care products, as well as effective marketing strategies targeting younger consumers. Bath & Body Works remains largely insulated from import tariffs due to its predominantly U.S.-based supply chain, with only 10% of its merchandise sourced from China. Bath & Body Works on Thursday beat first-quarter profit estimates as steady demand for its fragrances and personal care products, combined with its limited exposure to import tariffs , helped counter broader pressures in the U.S. retail sector . The beauty and skincare retailer has invested in extensive promotions and deals as well as in product innovation , including its Easter-themed Sweet Carrot Cake candles and new variants of Wallflowers fragrances. The Ohio-based company's marketing initiatives to position its products as ideal gifts and affordable luxuries, especially to a younger consumer demographic, also boosted sales. Bath & Body Works' steady performance comes at a time when uncertainty surrounding U.S. President Donald Trump's trade policies has boosted recession fears, prompting inflation-weary consumers to become more selective with discretionary spending. The company, unlike many of its peers, has been largely insulated from import tariffs as it sources the majority of its merchandise locally. Only about 10 per cent of its merchandise comes from China, with Canada and Mexico accounting for a combined 7 per cent. "We're effectively leveraging our predominantly U.S.-based supply chain to navigate the evolving trade environment and I'm confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025," CFO Eva Boratto said. Bath & Body Works' shares were up about 3 per cent in premarket trading following the results. The company posted profit of 49 cents per share for the quarter ended May 3, compared with analysts' average estimate of 47 cents per share, according to data compiled by LSEG. Its first-quarter sales rose 3 per cent to $1.42 billion from a year ago, in line with market expectations. The company maintained its annual net sales and profit forecasts .

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure
Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

Fashion Network

time3 days ago

  • Business
  • Fashion Network

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

Bath & Body Works on Thursday beat first-quarter profit estimates as steady demand for its fragrances and personal care products, combined with its limited exposure to import tariffs, helped counter broader pressures in the U.S. retail sector. The beauty and skincare retailer has invested in extensive promotions and deals as well as in product innovation, including its Easter-themed Sweet Carrot Cake candles and new variants of Wallflowers fragrances. The Ohio-based company's marketing initiatives to position its products as ideal gifts and affordable luxuries, especially to a younger consumer demographic, also boosted sales. Bath & Body Works' steady performance comes at a time when uncertainty surrounding U.S. President Donald Trump 's trade policies has boosted recession fears, prompting inflation-weary consumers to become more selective with discretionary spending. The company, unlike many of its peers, has been largely insulated from import tariffs as it sources the majority of its merchandise locally. Only about 10% of its merchandise comes from China, with Canada and Mexico accounting for a combined 7%. "We're effectively leveraging our predominantly U.S.-based supply chain to navigate the evolving trade environment and I'm confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025," CFO Eva Boratto said. Bath & Body Works' shares were up about 3% in premarket trading following the results. The company posted profit of 49 cents per share for the quarter ended May 3, compared with analysts' average estimate of 47 cents per share, according to data compiled by LSEG. Its first-quarter sales rose 3% to $1.42 billion from a year ago, in line with market expectations. The company maintained its annual net sales and profit forecasts.

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure
Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

Fashion Network

time4 days ago

  • Business
  • Fashion Network

Bath & Body Works beats quarterly profit estimates on minimal tariff exposure

Bath & Body Works on Thursday beat first-quarter profit estimates as steady demand for its fragrances and personal care products, combined with its limited exposure to import tariffs, helped counter broader pressures in the U.S. retail sector. The beauty and skincare retailer has invested in extensive promotions and deals as well as in product innovation, including its Easter-themed Sweet Carrot Cake candles and new variants of Wallflowers fragrances. The Ohio-based company's marketing initiatives to position its products as ideal gifts and affordable luxuries, especially to a younger consumer demographic, also boosted sales. Bath & Body Works' steady performance comes at a time when uncertainty surrounding U.S. President Donald Trump 's trade policies has boosted recession fears, prompting inflation-weary consumers to become more selective with discretionary spending. The company, unlike many of its peers, has been largely insulated from import tariffs as it sources the majority of its merchandise locally. Only about 10% of its merchandise comes from China, with Canada and Mexico accounting for a combined 7%. "We're effectively leveraging our predominantly U.S.-based supply chain to navigate the evolving trade environment and I'm confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025," CFO Eva Boratto said. Bath & Body Works' shares were up about 3% in premarket trading following the results. The company posted profit of 49 cents per share for the quarter ended May 3, compared with analysts' average estimate of 47 cents per share, according to data compiled by LSEG. Its first-quarter sales rose 3% to $1.42 billion from a year ago, in line with market expectations. The company maintained its annual net sales and profit forecasts.

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