Latest news with #BathwaterBliss'
Gulf Today
a day ago
- Entertainment
- Gulf Today
Actor Sydney Sweeney launches soap made with her own used bathwater
Sydney Sweeney is appealing to her more rabid fan base with the release of a new soap product containing her actual bathwater. The Euphoria actor is one of the most sexualised stars in Hollywood and often faces unsolicited comments from fans — some of whom have even expressed their desire to consume her bathwater. 'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' Sweeney said in a press release announcing her new 'Bathwater Bliss' soap. The Anyone but You star first partnered with the men's personal care company last year in a viral ad that featured her in a bathtub. Her new soap is made with exfoliating sand and pine bark extract in addition to some of Sweeney's real bathwater. 'It's weird in the best way, and I love that we created something that's not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love,' she added. 'Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.' Only 5,000 bars of the actor's soap will be made. The soap will officially be available for purchase starting June 6. In an interview with GQ, Sweeney further explained the process of making the soap. 'When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it's my real bathwater,' she confirmed. 'I wanted to have it lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there's some city bath water mixed in.' 'People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away. That I'm not on a human level anymore, because I'm an actor. 'It's this weird relationship that people have with me that I have no control or say over.' The Independent
Time of India
2 days ago
- Entertainment
- Time of India
Bathwater Bliss: Sydney Sweeney's bathwater becomes luxe soap sensation
Sydney Sweeney is selling 5,000 bars of soap infused with drops of her actual bathwater in a limited-edition collab with Dr. Squatch, sparking backlash online. While some call it clever marketing, many fans are upset over the objectification of the rising star. Sydney Sweeney has done a lot of things, starred in Euphoria, stolen scenes in Anyone But You, and pretty much become the internet's favorite It Girl. But just when you think she couldn't surprise us more, she goes and launches a soap made from her actual bathwater. The limited-edition soap, cheekily called 'Bathwater Bliss,' is part of a quirky and unexpected collab with natural grooming brand Dr. Squatch. And no, this isn't some gimmick from a late-night comedy sketch. It's an actual, legit product—and people are losing their minds over it. Wait…Her actual bathwater? Earlier this year, Sydney teamed up with Dr. Squatch for a steamy ad campaign. Picture this: Sweeney lounging in a bathtub full of bubbles, talking all things self-care while promoting their Natural Body Wash. The ad went viral. And fans? Well, they took it to a whole new level—joking (or maybe not joking?) about wanting to buy the water she bathed in. Turns out, Sydney was paying attention. Instead of brushing it off as internet noise, she leaned all the way into it. 'Fans always joke about wanting my bathwater,' she told GQ. 'So I was like, this is such a cool way to have a conversation with the audience and give them what they want—but also, hopefully encourage them to take care of themselves in a healthy way.' And so, 'Bathwater Bliss' was born. What's actually in the soap? So how do you go from bathwater to bar soap? Here's the scoop. The team at Dr. Squatch took water from Sydney's promotional bath shoot, the same one from that viral ad, and used it as an ingredient in the soap. But don't worry, it's not just water and wishful thinking. The bar is also made with exfoliating sand and pine bark extract, which give it a fresh, woodsy vibe. The whole idea is to blend Sweeney's glam with Squatch's rugged, outdoorsy appeal. It's weird. It's wild. And it's working. Launch details: Mark your calendars If you're even thinking about getting your hands on this soap, set your alarm. Sydney Sweeney bathwater soap launch date, time 'Bathwater Bliss' drops on Friday, June 6, at 12 p.m. EST, and it's only available on Dr. Squatch's website. They're making just 5,000 bars, so don't expect it to hang around for long. Oh, and here's the kicker—100 super lucky buyers will receive a special edition bar that actually contains Sydney's real bathwater. Like, not just 'inspired by,' but literally from her tub. Is it a little over the top? Absolutely. But it's also Sydney Sweeney, and that's kind of the point. While the concept is definitely playful (okay, let's be real—borderline absurd), Sweeney says there's a deeper intention behind the bubble bath madness. At its core, this is a self-care moment, packaged in the most Sydney Sweeney way possible. 'I honestly think it's a really fun, full-circle moment,' she said in an interview. 'This is just such a cool way to connect with people and also promote something positive—taking care of yourself, having a little fun, not taking things too seriously.' Marketing genius or pure chaos? Whatever your take, you've got to admit it's genius marketing. Sydney Sweeney managed to turn an internet joke into an actual product—and got a major brand to roll with it. Dr. Squatch, known for its cheeky ads and natural products, seems like the perfect match for a stunt like this. Whether you're a die-hard fan, a curious shopper, or just someone who appreciates a good celebrity side hustle, 'Bathwater Bliss' is definitely one for the books. Will it sell out instantly? Probably. Will people actually use it or keep it as a novelty? Who knows. Either way, Sydney's soap is scrubbing away the rules of traditional branding—one sudsy bar at a time. One step to a healthier you—join Times Health+ Yoga and feel the change
Yahoo
2 days ago
- Business
- Yahoo
Sydney Sweeney is selling soap infused with her ‘actual' bathwater… and we feel dirty just typing this
Gwen Stefani sang about bathing in it, and now it's actually becoming a thing, thanks to one euphoric actress. Sydney Sweeney is again partnering with soap brand Dr. Squatch to sell a limited addition line of bars infused with her bathwater. Yes, you read that right: according to a series of Instagram posts from the 'Euphoria' star on Thursday, 'Sydney's Bathwater Bliss' soap bars can be yours next month. The product push comes after Sweeney's now-viral ad for Dr. Squatch Natural Body Wash last October, which featured her in a bubble bath addressing 'dirty little boys.' 'You kept asking about my bathwater after the @drsquatch ad… so we kept it,' Thursday's post on both Sweeney's and Dr. Squatch's Instagram pages read. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.' Another post (rightfully) asked 'Why?' this new, medium-grit soap is being brought into existence, and then answered, 'Because y'all wouldn't stop asking. And Sydney said, 'Let's do it.' (what a legend).' The brand is even doing a giveaway promotion with 100 winners getting the soap for free, but stipulated that those interested must be over 18 years of age. The promo mentioned that the soap is 'a perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney's bathtub. Experience the ultimate blend of outdoor serenity with refreshing notes of pine, Douglas fir, earthy moss, and a touch of Sydney's very own bathwater.' Sydney's Bathwater Bliss will be available for purchase at on June 6. The price for some good, clean fun and 'bliss' in a bar? A budget-friendly $8.
Yahoo
3 days ago
- Business
- Yahoo
Sydney Sweeney launches soap made with her used bath water
Sydney Sweeney is appealing to her more rabid fan base with the release of a new soap product containing her actual bath water. The Euphoria actor is one of the most sexualized stars in Hollywood and often faces unsolicited comments about her body from fans — some of whom have even expressed their desire to consume her bath water. 'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' Sweeney said in a press release announcing her new 'Bathwater Bliss' soap. The Anyone but You star first partnered with the men's personal care company last year in a viral ad that featured her in a bathtub. Her new soap is made with exfoliating sand and pine bark extract in addition to some of Sweeney's real bathwater. 'It's weird in the best way, and I love that we created something that's not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love,' she added. 'Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.' Only 5,000 bars of the actor's soap will be made. Due to the limited quantities, Dr. Squatch will be holding a giveaway from May 29 through June 5. To enter the giveaway, people must be following the Dr. Squatch Instagram account, 'like' the designated Instagram post, and leave a comment. From the entries, 100 winners will receive a free bar of soap. The soap will officially be available for purchase starting June 6. In an interview with GQ, Sweeney further explained the process of making the soap. 'When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it's my real bath water,' she confirmed. 'I wanted to have it lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there's some city bath water mixed in.' Sweeney previously discussed the oversexualization of her body in an interview with Variety in March 2024. The actor admitted at the time that the constant remarks make her feel like she has 'no control' over online discourse about her appearance. 'I see it, and I just can't allow myself to have a reaction. I don't know how to explain it - I'm still trying to figure it out myself,' she told the outlet, when asked about the viral reaction to her SNL debut. 'People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away. That I'm not on a human level anymore, because I'm an actor. That these characters are for everybody else, but then me as Sydney is not for me anymore,' Sweeney said. 'It's this weird relationship that people have with me that I have no control or say over.'
