23-04-2025
This famous Italian sweets company is opening a one-product bakery in Union Square next month
Union Square is set to get a whole lot sweeter—and a whole lot more Italian.
Opening on May 21, Minuto Bauli is the first U.S. outpost of the beloved Verona-based baking dynasty, Bauli. But this isn't your average bakery. It's a one-product wonderland dedicated entirely to a single, freshly baked, filled-to-order Italian treat: the Minuto.
What is a Minuto, exactly? Think of it as the pastry equivalent of a mic drop. The dough, made with Bauli's century-old Futura mother yeast, is crafted in Italy using high-quality ingredients like flour, eggs, butter and milk, then shipped to New York City, where it rises for 12 hours before being baked and dressed up right before your eyes. Guests can customize their treat with a selection of lush Italian creams, preserves, spreads and gourmet toppings. Salivating yet?
Minuto Bauli also includes a café component, making it as much a hangout as it is a sugar stop. And if you know Bauli, the brand behind Italy's iconic holiday panettone and pandoro, you know they don't mess around with half-baked ideas (see what we did there?). This debut marks the brand's official leap into the North American market, so we can't wait to see what's next on the roster.
Whether you're a pastry purist or someone who firmly believes desserts should come with customizable toppings, Minuto Bauli will be a must-try for anyone craving a taste of Italian indulgence with a modern twist. One product, infinite possibilities—and, yes, you will want to come back tomorrow.
