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Gulf Business
01-05-2025
- Business
- Gulf Business
How Arabian Automobiles Company is empowering tomorrow's marketers today
Image: Supplied As we look around university lecture halls and job boards across the UAE, a clear trend emerges: marketing, advertising, and public relations dominate the list of dream careers for fresh graduates. These fields are viewed as exciting, creative, and packed with opportunity. According to a recent survey, these industries remain among the most desired sectors for young professionals in the region. It's easy to understand the appeal. There's a thrill in crafting compelling stories, shaping brand identities, and launching campaigns that can capture the public's imagination overnight. However, the pathway into these vibrant fields is increasingly competitive. With many graduates eyeing the same roles, standing out requires more than just passion and ambition. Adding to the challenge, a growing disconnect between what students learn in classrooms and what the industry truly demands. The 2025 Meanwhile, the While students are eager to die into the workforce, many find themselves underprepared for the complexities and demands of real world marketing campaigns. And this is exactly where forward-thinking initiatives step in to make a difference. Learning by doing, not watching Rather than asking students to imagine the world of marketing, Arabian Automobiles Company (AAC) gave them a front-row seat. The Nissan KICKS Starters competition flipped the traditional models on their head by offering students a live brief tied to an actual brand, complete with real expectations and public exposure. This wasn't a simulation,it was a full creative process from concept development and production to pitching and delivery, all under the guidance of industry professionals. Over several high-pressure weeks, students collaborated with experts like content creator Amir De Leon and strategy teams from TBWA/RAAD, utilising Nikon's professional gear and participating in hands-on workshops hosted at Radisson RED. 'It's one thing to have a vision. It's another to actually make it happen,' said Omar Alaqubawy, a student at the American University in Dubai. 'We had to take everything we knew and turn it into something real, which was way harder than it sounds.' For Omar, the idea for his team's project came from a nostalgic Egyptian soda commercial, a personal reference point that sparked a campaign rooted in authenticity and humour. 'Inspiration isn't about copying,' he said. 'It's about taking a spark and making it your own.' As a 'We wanted something we'd actually stop scrolling for,' said Warda Ahmed from Westford University. 'So we focused on capturing real, unscripted fun, not something overly polished or traditional.' Campaigns that go both ways From the start, the competition encouraged students to document their creative journey on social media, generating behind-the-scenes content, teaser clips, and campaign updates that engaged audiences organically. The initiative generated 8.3 million views across TikTok and Instagram, with 9.8K likes and 2.1K shares, along with hundreds of organic reposts, highlighting a clear audience preference for timely, unpolished content. But the impact extended beyond digital metrics. The top team earned a fully funded Master's scholarship, highlighting AAC's commitment to fostering growth alongside exposure. At the same time, AAC gained a unique perspective into Gen Z's creative instincts. What do they respond to? What turns them off? What makes them engage, share, and connect? The program became a two-way learning street; an exchange of ideas, values, and strategies. As Omar Noted, 'We weren't just watching a campaign unfold; we were part of it.' Image: Nissan Kicks/ AAC Students worked side-by-side with mentors and AI-guided personas, benefiting from a blend of traditional mentorship and next-gen collaboration, built for a generation raised on connectivity. But most importantly, Nissan KICKS Starters wasn't about producing polished corporate ads. It was about listening. About giving GenZ a platform to create, express, and connect with their peers, without being filtered or overcorrected. The result? Campaigns that felt genuine, reflecting lived experiences, and a group of young marketers who weren't just being prepared for the industry, they were actively shaping it. As Omar put it, 'Letting young people market directly to their peers just makes sense. We see things differently from how older marketers assume we see things.'
Khaleej Times
14-03-2025
- Business
- Khaleej Times
UAE: ‘It's peak hiring season this Ramadan'; roles with high demand revealed
Contrary to the common belief that recruitment slows down during Ramadan, hiring activity in the UAE remains strong. Many industries are rather seeing a surge in demand, making this period a valuable opportunity for job-seekers. A survey by revealed that 79.1 per cent of professionals in the Middle East and North Africa (MENA) region use Ramadan to focus on their job search and professional growth. Despite shorter working hours, industries like FMCG, F&B, logistics, e-commerce, and healthcare are witnessing an increase in hiring as businesses prepare for enhanced consumer demand. Ramy Labaky, general director of highlighted that Ramadan becomes a dual nature for jobseekers, both challenging and opportunistic. 'Yes, things might slow down a bit, but companies are actively looking for talent,' he said. 'Patience and persistence are key. A personal connection during this time can make a lasting impact.' Other experts also agreed with Labaky and said recruiters are not only hiring in Ramadan but are also in a rush to finalise candidates before Eid al Fitr. Nicki Wilson, owner and managing director of Genie Recruitment, said: 'We are absolutely inundated with jobs this Ramadan. Since Ramadan and Eid fall within the peak hiring season, many companies are rushing to finalise hiring before the extended Eid break.' She added that the idea of hiring slowing down during Ramadan is a misconception. 'We have seen strong recruitment activity, especially in FMCG, F&B, and support roles, as businesses scale up for the season,' said Wilson. The survey also found that 69 per cent of professionals believe hiring actually increases during Ramadan, especially in customer service, supply chain management, and temporary roles. Many firms also use this time to finalise hiring strategies for post-Ramadan projects, making it a strategic period for both employers and job seekers. Networking over iftar Recruiters highlight that business iftars and suhoor gatherings provide excellent networking opportunities. These informal settings allow professionals to connect with industry leaders. 'Iftar and suhoor gatherings are great networking opportunities. People are more relaxed and open to conversations. A simple introduction at the right event can lead to unexpected career opportunities,' said Wilson. Pre-Eid rush vs post-Eid delays Experts said hiring trends during Ramadan vary. Some companies fast-track decisions to close positions before Eid, while others postpone hiring until after the holiday. When asked whether hiring speeds up or slows down, experts responded with a 'yes and no.' 'It depends on timing,' said Wilson. 'If you catch the right person at the right moment, urgency can actually speed up the process. We have seen quick placements happening because companies want to finalize hires before the break.' Follow-ups are important With reduced working hours, jobseekers must be strategic with follow-ups, experts advised. 'Follow up professionally, but don't overdo it. Hiring managers are balancing multiple tasks, so a well-timed, polite check-in is more effective than excessive follow-ups,' said Wilson. For jobseekers hesitant about applying during Ramadan, Wilson's advice is: 'Don't slow down your job search. Hiring is still happening.'
Gulf News
13-03-2025
- Business
- Gulf News
UAE jobs: Does hiring slow down during Ramadan? Here are industries that ramp up recruitment
Dubai: Is Ramadan a good time to change jobs? Contrary to popular belief, Ramadan presents a unique opportunity for job seekers looking to take their careers to the next level. According to recruiters, the Holy Month is when UAE professionals contemplate their career moves. Moreover, in some sectors, hiring is accelerated during this time. For those who approach it strategically, Ramadan can be the perfect time to reflect on their career goals and take actionable steps toward securing a job, has said. 'Ramadan is a time of reflection, spiritual growth, and resetting personal goals. For professionals, this can be the perfect opportunity to reassess career aspirations, refine job search strategies, and invest time in career development,' the search engine said. According to Bayt, nearly 80 per cent of professionals in the MENA region report using Ramadan to focus on their job search and professional growth. 'Despite the slowdown in regular work pace for many during this period, it gives professionals a window to revisit their CVs, upgrade skills, and explore fresh opportunities with a clearer mindset,' it said. One of the most common misconceptions about job hunting during Ramadan is that businesses stop hiring or that hiring activity slows down. 'While it's true that some industries may experience a temporary dip, several sectors ramp up hiring efforts during this time. Industries such as hospitality, retail, e-commerce, logistics, and health services often see an increase in recruitment to meet the demand that Ramadan brings,' said Bayt. Furthermore, many companies use this time to finalize recruitment strategies for post-Ramadan projects. Sixty-nine per cent of professionals from a previous survey believed that hiring activity increases during the holy month, particularly for positions related to customer service, supply chain management, and temporary roles. Ramadan could be a prime opportunity for job seekers in these sectors to find new career prospects. Despite the global challenges in job markets, the UAE's labour market remains robust, said Ramy Labaky, General Director of 'The country continues to attract talent across various sectors, driven by ongoing infrastructure projects, the growth of tech, finance, and healthcare industries, and the government's efforts to diversify the economy,' he said. Labaky added, 'Ramadan is a unique time for job seekers, offering challenges and opportunities. While it's true that things slow down a bit, it's also a period where companies are looking for additional talent. Patience and persistence go a long way, and job seekers should remember that a personal connection during this time can make a lasting impact.' Networking over Iftar is a game-changer Ramadan isn't just about searching for jobs online or sending out applications—it's about leveraging the unique networking opportunities the month provides. Business Iftars and corporate Suhoor gatherings present ideal informal yet valuable networking settings. Bayt said these events, which frequently occur during Ramadan, offer a relaxed atmosphere to connect with industry leaders, recruiters, and potential employers. 'Networking during Ramadan isn't just about exchanging business cards—it's about building genuine relationships in a setting that reflects the region's culture of collaboration and trust. These connections could become key to unlocking job opportunities in the future,' it said. Job seekers should begin by refining their CVs and online presence. Ensuring that their CV is up to date and tailored for the roles they are targeting is key to standing out. Patience and persistence are essential during this period, as response times may be slower due to reduced working hours. However, job seekers should continue applying for roles and following up when appropriate, as recruiters are still screening applications and setting up interviews. Networking also plays an important role during Ramadan, offering a more relaxed environment in which to engage with industry professionals. Whether through online platforms or in-person at Iftar events, this period offers valuable opportunities for meaningful connections that can lead to future job opportunities. Furthermore, demonstrating cultural awareness is a must in the UAE. Candidates who respect Ramadan's customs, such as being mindful of fasting hours, scheduling interviews at suitable times, and understanding the importance of the holy month, can differentiate themselves from others and leave a positive impression on employers. Sign up for the Daily Briefing Get the latest news and updates straight to your inbox
Hi Dubai
13-03-2025
- Business
- Hi Dubai
Turning Ramadan's Quiet into Career Opportunity: A Job Seeker's Guide to Success in the UAE
As Ramadan approaches, many professionals in the UAE are contemplating their career moves and wondering whether this time of year is ideal for searching for a new job. Contrary to the common assumption that hiring slows down during the holy month, Ramadan presents a unique opportunity for job seekers looking to take their careers to the next level. For those who approach it strategically, Ramadan can be the perfect time to not only reflect on their career goals but also take actionable steps toward securing a job. Ramadan: A Time for Reflection and Career Planning Ramadan is a time of reflection, spiritual growth, and resetting personal goals. For professionals, this can also be the perfect opportunity to reassess career aspirations, refine job search strategies, and invest time in career development. According to a previous survey by the Middle East's leading job site, 79.1% of professionals in the Middle East and North Africa (MENA) region report that they use Ramadan to focus on their job search and professional growth. Despite the slowdown in regular work pace for many during this period, it gives professionals a window to revisit their CVs, upgrade skills, and explore fresh opportunities with a clearer mindset. Hiring Doesn't Stop—In Some Sectors, It Accelerates One of the most common misconceptions about job hunting during Ramadan is that businesses stop hiring or that hiring activity slows down. While it's true that some industries may experience a temporary dip, several sectors ramp up hiring efforts during this time. Industries such as hospitality, retail, e-commerce, logistics, and health services often see an increase in recruitment to meet the demand that Ramadan brings. Furthermore, many companies use this time to finalize recruitment strategies for post-Ramadan projects. In fact, 69% of professionals from a previous survey believed that hiring activity increases during the holy month, particularly for positions related to customer service, supply chain management, and temporary roles. For job seekers in these sectors, Ramadan could be a prime opportunity to find new career prospects. Networking Over Iftar? A Game-Changer Ramadan isn't just about searching for jobs online or sending out applications—it's about leveraging the unique networking opportunities that the month provides. Business Iftars and corporate Suhoor gatherings present ideal settings for informal yet valuable networking. These events, which are frequently occurring during Ramadan, offer a relaxed atmosphere to connect with industry leaders, recruiters, and potential employers. Networking during Ramadan isn't just about exchanging business cards—it's about building genuine relationships in a setting that reflects the region's culture of collaboration and trust. These connections could become key to unlocking job opportunities in the future. How to Stand Out as a Job Seeker During Ramadan To maximize job search efforts during Ramadan, it's crucial to take a strategic approach. Job seekers should begin by refining their CVs and online presence. Ensuring that their CV is up to date and tailored for the roles they are targeting is key to standing out. Patience and persistence are essential during this period, as response times may be slower due to reduced working hours. However, job seekers should continue applying for roles and following up when appropriate, as recruiters are still screening applications and setting up interviews. Networking also plays an important role during Ramadan, as it offers a more relaxed environment to engage with industry professionals. Whether through online platforms or in-person at Iftar events, this period offers valuable opportunities for meaningful connections that can lead to future job opportunities. Furthermore, demonstrating cultural awareness is a must in the UAE. Candidates who show respect for Ramadan's customs, such as being mindful of fasting hours, scheduling interviews at suitable times, and understanding the importance of the holy month, can differentiate themselves from others and leave a positive impression on employers. The UAE Job Market Remains Dynamic Despite the global challenges in job markets, the UAE's labor market remains robust, offering ample opportunities for skilled professionals. The country continues to attract talent across various sectors, driven by ongoing infrastructure projects, the growth of tech, finance, and healthcare industries, and the government's efforts to diversify the economy. Ramy Labaky, General Director of said, Ramadan is a unique time for job seekers, offering both challenges and opportunities. While it's true that things slow down a bit, it's also a period where companies are looking for additional talent. Patience and persistence go a long way, and job seekers should remember that a personal connection during this time can make a lasting impact. With the right approach, Ramadan doesn't just offer time for personal growth, but also a unique chance to take charge of your career path. The UAE job market remains strong, with hiring activity continuing in key sectors, and Ramadan can serve as a strategic time to connect with employers and advance one's job search. Job seekers who are proactive and patient, while staying culturally mindful, can seize the opportunity that Ramadan provides to accelerate their career prospects. News Source: Performance Communications
Mid East Info
30-01-2025
- Business
- Mid East Info
How a Job Site in the Middle East is Driving Growth and Empowerment for Millions of Professionals in 2025 - Middle East Business News and Information
In 2024, increasing numbers of professionals and businesses across the Middle East and North Africa turned to the Middle East's leading job site. By embracing their needs, played a pivotal role by connecting over 53.3 million professionals with opportunities and helping businesses across the Middle East and North Africa navigate a rapidly evolving job market. With 17.4 million job applications submitted and over 4.6 million CV views recorded, cemented its position as the region's trusted partner for career advancement and recruitment success for 2025. Throughout the year, over 2.8 million job seekers joined adding their expertise to a dynamic and diverse talent pool, with Saudi Arabia and the United Arab Emirates leading the region in engagement, recording 6.9 million and 5.8 million applications, respectively. With over 76.1 million visits, the platform has become an essential resource for professionals seeking connections, guidance, and career opportunities. Employers also found meaningful value on collectively viewing 4.6 million CVs as they searched for the right talent to meet their business needs. In 2024, led 51 events, engaging 23,700 job seekers and 4,500 employers. Highlights included 38 workshops tailored for job seekers, 20 university partnerships involving 4,000 students, and impactful initiatives like Emiratization programs that attracted 1,500 Emirati participants.
