24-05-2025
The Chicago Sun-Times debacle proves why we need to protect human voices in journalism
It was inevitable, but it doesn't make it any less terrifying. Most people working within the creative arts - musicians, animators, filmmakers, designers - have already felt the ramifications of AI within their industries. We've seen very recently how writers have had their work essentially stolen by Meta for the purpose of 'training' their AI model. And now it's coming for journalism. The slow creep that began with harmless self-service checkouts at Tesco is now beginning to look like a landslide.
You may have already heard the story about the Chicago Sun-Times ' recent run-in with AI. An eagle-eyed reader spotted that a 'Summer reading list for 2025' feature contained several titles that were… well, non-existent. Mixed in with some genuine publications like Atonement by Ian McEwan (not exactly what you might call a 'beach book') and Jess Walter's Beautiful Ruin, it made for a chillingly convincing read, nonetheless. One of the entries, titled The Last Algorithm by Andy Weir, read: "Following his success with The Martian and Project Hail Mary, Weir delivers another science-driven thriller. This time, the story follows a programmer who discovers that an AI system has developed consciousness - and has been secretly influencing global systems for years.' Not only does the book not exist, but it felt like a very pointed piece of guff.
Listen: The Ray D'Arcy Show on AI and the music industry
The newspaper quickly released a statement saying "We are looking into how this made it into print as we speak. It is not editorial content and was not created by, or approved by, the Sun-Times newsroom. We value your trust in our reporting and take this very seriously. More info will be provided soon." They later claimed that it was licenced from a 'national content partner' and syndicated to various publications, including their own. Embarrassing, yes. Worrying? Speaking as a journalist, without a doubt.
Most people working within the creative arts - musicians, animators, filmmakers, designers - have already felt the ramifications of AI within their industries.
It's not the first time that AI has pulled the wool over newspaper editors' eyes, either. In 2023, The Irish Times was pretty effectively duped after it was revealed that an opinion piece they had published, which was supposedly written by someone purporting to be a young immigrant, was actually generated by AI.
All of this proves a very important point: AI might cut down on an editor's workload (and budget), never miss a deadline and provide copy that's clean as a whistle - but it cannot replicate the human experience.
Listen: RTÉ Drivetime on AI and the creative industries
When I first dipped my toe into music writing over twenty years ago, I had little to no experience. With no university degree and no formal training, it was a case of learning on my feet. I loved music and I could string a decent sentence together, so it was simply a matter of writing (and reading, and listening to) as much as possible - not an overnight endeavour, by any means. I began writing for an online music zine for free to get experience, and eventually got a job on a website doing interminably dull data entry, in the hope that I could somehow get a foot in the door and work my way up the ladder.
A couple of decades later, I'd like to think that I'm a better writer, having interviewed hundreds of people from across the arts, listened to countless albums, attended a multitude of gigs, read endless books and watched innumerable films and TV shows. I write from the experience of being a human who has done those things and learned something from them all. Even so, the fear that AI is coming for my job - a job that I love, albeit in an industry that is increasingly difficult to make a living from as a freelancer - is always in the back of my mind. When editors choose to syndicate something like the 'summer reading list for 2025' instead of commissioning a living person who has amassed that knowledge or researched it the old fashioned way, it proves the importance of protecting human voices more than ever. And in this era of convincing deepfakes and disinformation, who else can we trust?
