Latest news with #BestBusinessPrize
Fashion Network
a day ago
- Business
- Fashion Network
At Vivatech, LVMH awards its innovation prizes to Kahoona, Genesis, and OMI
At the Vivatech trade show in Paris, French luxury giant LVMH celebrated the innovative companies that collaborate with its houses. For its ninth edition, the event awarded three prizes to some 15 innovative companies. A jury made up of executives from various departments within the luxury goods group selected the winners. After the Group's Deputy Managing Director Stéphane Bianchi celebrated LVMH's approach to innovation, extolling a vision in which people come first, the start-ups were highlighted and congratulated by Antoine Arnault, the Group's Communications Director, who came to stand in for his father Bernard Arnault, who was absent to "meet diplomatic obligations". New York-based Kahoona has been awarded the Best Business Prize. The company, founded three years ago, has been working for nine months with Dior, which uses its solution on its e-commerce site. Kahoona highlights its ability to perform real-time predictive segmentation of site visitor profiles. "When a customer enters a store, the sales assistant is able to analyze their behavior and posture, so as to best meet their needs. We've created a digital body language analysis," explains Gal Rapoport, co-founder of the 27-strong start-up, who previously headed the team in charge of personalization topics for Amazon 's Alexa solutions. "We analyze the behaviors of the anonymous Internet user, where they click on their smartphone, the products they zoom in on, to define their profile." The solution seems to be convincing the luxury giant: houses other than Dior will soon be deploying this solution to better bring targeted offers in real time to Internet users who are not yet customers. Kahoona, which is developing its offering for players in the fashion and beauty sectors, as well as the banking and automotive industries, is preparing a round of financing that should be finalized in the second half of the year. Genesis, which won the Best Impact Prize, is also moving towards a new round of financing, having raised nearly 3 million euros last year. The Paris-based company, co-founded by Quentin Sannié and Adrienne de Malleray, works with Moët Hennessy and various LVMH Group wine houses. Its data-driven digital platform measures, monitors, and improves soil health. Its solution can be applied to a range of crops, from cotton fields to livestock breeding. "We are working with LVMH on beet crops, wool, and flowers. The vision behind Genesis is that, while it is currently possible to source raw materials, we are experiencing a decline in the accessibility of these materials and in soil quality. The first phase is to improve our knowledge of soil quality, and then propose best practices for soil maintenance and protection," explains the co-founder of the twenty-strong company. The aim is to create a common language to raise awareness among decision-makers in major groups. To make the connection between agricultural constraints and the issues at stake, because these are worlds that don't speak the same language." On the executive committees of luxury and beauty companies, the rising cost of raw materials is becoming an increasingly critical constraint. As a result, interest is growing. "If we can get finance on board, we'll have won," says Adrienne de Malleray. The third prize-winner to take to the main stage of Europe's leading tech event, to receive the golden Most Promising Prize trophy produced by the American brand Tiffany, is French start-up OMI. The company, founded five years ago by brothers Hugo and Paul Borensztein, deployed its virtual photo studio solution for Guerlain, enabling brands to deploy product images on a variety of print and digital media. The company, which raised 13 million euros last year and opened a New York office, has enhanced its solutions with videos exploited by brands on social networks. As well as showcasing the prizes, the various solutions deployed by the start-ups were on display in the very central "LVMH Dreamscape" pavilion. Eleven examples of innovation integration were presented in a playful, easy-to-understand manner. With a special mention for Sephora 's pinball machine, an example of original, physical gamification (which has a digital twin) imagined with teams from start-up Cosmic Shelter. Beyond the fun, Anca Marola, Sephora's Director of Digital, points out that the online initiative, linked to a lipstick launch, resulted in twice the conversion rate. The perfect example of LVMH's quest for efficiency in innovation.
Fashion Network
2 days ago
- Business
- Fashion Network
At Vivatech, LVMH awards its innovation prizes to Kahoona, Genesis, and OMI
At the Vivatech trade show in Paris, French luxury giant LVMH celebrated the innovative companies that collaborate with its houses. For its ninth edition, the event awarded three prizes to some 15 innovative companies. A jury made up of executives from various departments within the luxury goods group selected the winners. After the Group's Deputy Managing Director Stéphane Bianchi celebrated LVMH's approach to innovation, extolling a vision in which people come first, the start-ups were highlighted and congratulated by Antoine Arnault, the Group's Communications Director, who came to stand in for his father Bernard Arnault, who was absent to "meet diplomatic obligations". New York-based Kahoona has been awarded the Best Business Prize. The company, founded three years ago, has been working for nine months with Dior, which uses its solution on its e-commerce site. Kahoona highlights its ability to perform real-time predictive segmentation of site visitor profiles. "When a customer enters a store, the sales assistant is able to analyze their behavior and posture, so as to best meet their needs. We've created a digital body language analysis," explains Gal Rapoport, co-founder of the 27-strong start-up, who previously headed the team in charge of personalization topics for Amazon 's Alexa solutions. "We analyze the behaviors of the anonymous Internet user, where they click on their smartphone, the products they zoom in on, to define their profile." The solution seems to be convincing the luxury giant: houses other than Dior will soon be deploying this solution to better bring targeted offers in real time to Internet users who are not yet customers. Kahoona, which is developing its offering for players in the fashion and beauty sectors, as well as the banking and automotive industries, is preparing a round of financing that should be finalized in the second half of the year. Genesis, which won the Best Impact Prize, is also moving towards a new round of financing, having raised nearly 3 million euros last year. The Paris-based company, co-founded by Quentin Sannié and Adrienne de Malleray, works with Moët Hennessy and various LVMH Group wine houses. Its data-driven digital platform measures, monitors, and improves soil health. Its solution can be applied to a range of crops, from cotton fields to livestock breeding. "We are working with LVMH on beet crops, wool, and flowers. The vision behind Genesis is that, while it is currently possible to source raw materials, we are experiencing a decline in the accessibility of these materials and in soil quality. The first phase is to improve our knowledge of soil quality, and then propose best practices for soil maintenance and protection," explains the co-founder of the twenty-strong company. The aim is to create a common language to raise awareness among decision-makers in major groups. To make the connection between agricultural constraints and the issues at stake, because these are worlds that don't speak the same language." On the executive committees of luxury and beauty companies, the rising cost of raw materials is becoming an increasingly critical constraint. As a result, interest is growing. "If we can get finance on board, we'll have won," says Adrienne de Malleray. The third prize-winner to take to the main stage of Europe's leading tech event, to receive the golden Most Promising Prize trophy produced by the American brand Tiffany, is French start-up OMI. The company, founded five years ago by brothers Hugo and Paul Borensztein, deployed its virtual photo studio solution for Guerlain, enabling brands to deploy product images on a variety of print and digital media. The company, which raised 13 million euros last year and opened a New York office, has enhanced its solutions with videos exploited by brands on social networks. As well as showcasing the prizes, the various solutions deployed by the start-ups were on display in the very central "LVMH Dreamscape" pavilion. Eleven examples of innovation integration were presented in a playful, easy-to-understand manner. With a special mention for Sephora 's pinball machine, an example of original, physical gamification (which has a digital twin) imagined with teams from start-up Cosmic Shelter. Beyond the fun, Anca Marola, Sephora's Director of Digital, points out that the online initiative, linked to a lipstick launch, resulted in twice the conversion rate. The perfect example of LVMH's quest for efficiency in innovation.
Yahoo
28-05-2025
- Business
- Yahoo
LVMH Is Innovating With Its Viva Tech Stand
POWER OF TWO: LVMH Moët Hennessy Louis Vuitton, a founding partner in Viva Technology, plans to streamline its awards and displays at the ninth edition of the fair scheduled for June 11 to 14 in Paris. Franck Le Moal, the French luxury group's chief information officer, Gonzague de Pirey, chief omnichannel and data officer at LVMH, and Hélène Freyss, group communications director, hosted a press breakfast Monday to preview its presence. More from WWD How AI Is Actually Reshaping the Future of Beauty Formulation Cannes' Show Goes on With Dior, Prada and Chanel at Closing Ceremony The Grand Tour Is Back. Are You Invited? In lieu of separate displays for innovations and start-ups, LVMH plans to showcase collaborations between 11 of its luxury maisons — which include Guerlain, Tag Heuer, Louis Vuitton and Loro Piana — and 13 technology partners under the banner, 'LVMH Dreamscape: Where Stories Connect.' 'Technology at the service of luxury,' said de Pirey. The executive noted it leverages technology to optimize the client experience, burnish the desirability of its brands, and communicate its leadership in terms of ethical production and sustainable practices. Le Moal used the term 'quiet tech' to illustrate the group's main approach: 'When you walk into an LVMH boutique, you will encounter more and more technology, but you won't see it.' LVMH chairman and chief executive officer Bernard Arnault is to present one of the awards on June 12, for which jeweler Tiffany & Co. has created the trophy. The ceremony has been narrowed to three big awards: the Best Business Prize, the Best Impact Prize, and Most Promising Startup. GK Concept, one of two start-ups at the breakfast, displayed an automated dispenser for Dior Capture Totale serum, and a Givenchy perfume display that tracks how consumers interact with the four scents that can be sampled via chrome tubes. Such technology can increase sales from 25 to 57 percent, according to GK's Arthur Hagiage. Meanwhile, sonic storytelling looms as the next frontier for luxury brands. Alexis Botaya, managing director of the sound experience division of IRCAM Amplify, a start-up that grew out of the French institute dedicated to the research of music and sound, said it is using 'psycho-acoustic' science to impact emotions and behavior. The start-up has already worked with Dior to create sound designs for its Christmas windows at 30 Avenue Montaigne, and with Guerlain on sounds to accompany perfume discoveries. Best of WWD Janet Jackson's Best Fashion Through the Years [PHOTOS] Aishwarya Rai's Cannes Film Festival Fashion Moments Through the Years: Every Look [PHOTOS] Queen Camilla's Royal Style Throughout King Charles III's Reign [PHOTOS]
