10-04-2025
Samsung's The Frame TVs just went on sale for the first time in months
Whether you ask our editors or readers, they'll tell you Samsung's The Frame TV is as beloved of a home theater fixture as can be. These unique TVs live up to their name with a picture-frame-inspired design, and now that perfect balance of form and function is down to some of the best prices ever. Nearly the entire lineup of sizes, ranging from 43 inches up to massive 85-inch televisions, is on sale courtesy of Amazon and Best 43-Inch The Frame TV
One of the smallest versions of The Frame is dropping to within $30 of the all-time low price. It's the second-best offer that I have tracked on this 43-inch model, which is the perfect size to set up in your bedroom or office. Read our review
Samsung 50-Inch The Frame TV
The ever-popular Frame TV is one of the best TVs because of its unique design. This edition is thinner and even more discreet on the wall, with a matte display to help cut down on our review
Samsung 55-Inch The Frame TV
Take 20% off the 55-inch version of this hybrid television and digital picture frame. This model packs the same 120Hz refresh rate and smart streaming features as the rest of the lineup. Read our review
Samsung 65-Inch The Frame TV
Samsung's The Frame TV doubles as an art display and is a perennial favorite at Underscored. The 65-inch version is one of the bestselling sizes from the lineup. We love it for movie nights, at-home tailgates and its whimsical art mode. Read our review
Samsung 75-Inch The Frame TV
Stepping up to the second-largest size earns you an even better deal. This model packs all the same form and function as the others but with a 75-inch matte display and 33% in savings.
Samsung 85-Inch The Frame TV
Samsung's largest The Frame TV is also down to its lowest price at a whopping $1,800 off. This is an extra $500 under the previous discount from back in January and only the second time it has dropped under $3,000. Samsung's The Frame isn't your average TV. The lack of black plastic bezels should be the first sign. These different models all trade in that classic design for a far more streamlined appearance that is designed to look more like a framed picture or artwork on your wall than a home theater centerpiece.
Each one comes with a different screen size, but all feature 4K HDR QLED panels with 120Hz refresh rates. So, while you can take full advantage of the fun art features that beam gallery-quality paintings and drawings into your living room, it can also serve as a perfect option for movie night, football Sundays and daily viewing.
These features give you a home theater upgrade that still looks the part but also blends into your home decor when not in use. Other notable features include AirPlay 2 support for those with an iPhone or MacBook, as well as four HDMI ports for plugging in your own devices. There's also onboard smart streaming technology for watching your favorite series.
Today's deals on The Frame TVs apply to the previous-generation models. Earlier this year at CES 2025, our editors took a closer look at the newest versions alongside the higher-end Pro edition. The biggest adjustments are the newfound 144Hz refresh rate panels and NQ4 AI Gen3 Processors, two additions that won't make that much of a difference for most movie-watchers. My colleagues have yet to put the latest versions to the test, but based on specifications and first impressions, this year's incremental upgrades shouldn't move the needle. I'd still recommend these discounted models.
It's not every day that Amazon and Best Buy markdown one of our favorite home theater centerpieces. The Frame TVs from Samsung have only been on sale once before this year, and that was back in January. Today's discounts offer the second-best prices of the year and a rare chance to save on nearly the whole collection of screen sizes.
TVs are also one of the products that may suffer the most from tariffs. As the situation unfolds in the coming months, price increases are expected to go live for any consumer electronics imported from overseas. If you've been thinking about giving your home theater an upgrade with a new television, now may very well be the time to buy.
Quite simply, our goal is to save you money. As senior deals editor, Rikka Altland hasbeen doing it for nearly a decade, and that kind of experience extends to the rest of our deals team. Being an advocate for buyers to make sure we're only recommending the best prices on the best products is what we're all about.
