Latest news with #BettyBooze
Time of India
2 days ago
- Entertainment
- Time of India
Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit
HighlightsBlake Lively's brands, Blake Brown and Betty Booze, are experiencing significant sales declines due to backlash from Taylor Swift's fans following a legal dispute involving Justin Baldoni. Sales of Blake Lively's hair care line, Blake Brown, have reportedly dropped by up to 78%, with projections indicating total sales could fall below $15 million by 2025. Allegations surfaced that Blake Lively attempted to pressure Taylor Swift for public support, leading to widespread boycotts from Swifties, further damaging her brand's reputation. From the moment the legal drama unfolded, Blake Lively has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes. Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively. Blake Lively's brands, Blake Brown and Betty Booze, are seeing significant sales drops as a result of allegations related to the Justin Baldoni lawsuit . The numbers now reveal the extent of the damage. What sparked the backlash against Blake Lively?Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself. Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit. But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw. How much have her brands lost in sales?Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit. The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation. This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint. This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales. Are Taylor Swift's fans influencing the boycott?According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars." Swifties were not amenable to this and avoided any interaction with Lively. Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her. FAQs Why are fans boycotting Blake Lively's brands? Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute. How bad are Blake's businesses' sales losses? Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.
Yahoo
2 days ago
- Business
- Yahoo
Blake Lively's Hair Care And Booze Reportedly Suffer Massive Sales Decline As Legal Battle Drags On
New reports claim that Blake Lively's products are suffering a notable drop in sales amid the controversy surrounding her legal dispute with actor Justin Baldoni. The businesses reportedly affected include Lively's haircare brand, Blake Brown, and her alcoholic beverage line, Betty Booze. Blake Brown allegedly saw a decline of up to 78% around the time she filed her sexual harassment lawsuit against Baldoni. Sales have reportedly declined even further since then, amid claims that Taylor Swift's fans, known as Swifties, are no longer interested in Blake Lively and her products. As the lawsuit between Blake Lively and Justin Baldoni continues to make headlines, the ripple effects appear to be taking a toll on Lively's entrepreneurial ventures. According to NewsNation, Lively previously stated in her original lawsuit against her "It Ends With Us" co-star that her haircare brand, Blake Brown, suffered "depressed retail sales by 56–78 percent." Those numbers have reportedly dropped even further recently, particularly at Target, the retail chain with which Lively is partnered. A Puck report claims the brand is projected to make "less than $15 million" in total sales in 2025, a steep decline from the $100 million it was reportedly worth. And while the initial decline was attributed to Lively's claim that Baldoni orchestrated a social media smear campaign against her, the recent downturn follows accusations from Baldoni's legal team that the actress attempted to "essentially blackmail" the pop star into publicly supporting her. Swift fans have reportedly viewed Lively's alleged actions as a reason to boycott her products, including her Betty Booze line. Besides Swifies distancing themselves from Lively's business ventures, Swift herself has also halted her relationship with her former best pal. "Their friendship has halted," a source told People Magazine earlier in the month. "Taylor wants no part in this drama." This comes after previous claims that the ongoing legal feud between Lively and Baldoni has not only left Swift "completely floored" but also "very upset." The singer's anger is also said to be fueled by her realization that Lively has been using her name to boost her own standing, and this has been happening for quite some time. "Taylor has been aware that Blake has been exploiting her name for a while now, but this subpoena takes it to a whole new level," a source told the Daily Mail. Amid the legal feud, other high-profile people within Lively and Swift's circle have distanced themselves from the actress. "No one that is close friends with Taylor continues to be in contact with Blake," an insider told the Daily Mail. Topping the list is Gigi Hadid, whose actions have reportedly been followed by British stars Cara Delevingne and Sophie Turner. "Cara is no longer friends with Blake, but there was no big fight or anything like that," the insider further remarked. "She hasn't talked to her in months and has no plans to, or to hang out." As for Turner, another insider shared that she and Lively were "never all that close," and even if they were, "no one in Taylor's crew has anything to do" with the actress anymore. "Taylor's friends, Sophie included, are so set on keeping in Taylor's good graces that they have no problem whatsoever on cutting ties with anyone who does Taylor dirty," the source said. Recently, Swift was subpoenaed by Justin Baldoni's legal team in connection with claims tied to his $400 million defamation countersuit against Lively. But before a deposition date could be set, Baldoni's lawyers withdrew the subpoena, freeing Swift from the obligation. Sources later claimed that the decision was made because the legal team had already obtained what they wanted from Swift. Allegedly, someone in Swift's inner circle handed over proof that Lively's legal team had "threatened to leak" private messages between the actress and Swift if the singer didn't publicly support her. That whistleblower was reportedly revealed to be Scott Swift, the singer's 73-year-old father. "Scott Swift did not want his daughter to be dragged into this any further, and he voluntarily gave up this information as part of a deal that would include [Baldoni's team] withdrawing their subpoena for Taylor," the insider informed the Daily Mail. Earlier this month, Lively made an appearance on Seth Meyers' late-night show, where she opened up about the emotional toll she has seemingly endured this year amid her court battle with Baldoni. Alluding to her ongoing legal battle, Lively told Meyers: "What I can say without going too into it is that this year has been the highest of highs and the lowest of lows in my life and I see so many women around afraid to speak, especially right now, afraid to share their experiences, and fear is by design." She continued, "It's what keeps us silent. But I also acknowledge that many people don't have the opportunity to speak." "So I do feel fortunate that I've been able to, and as a woman, you have the ability to use your voice - that's kept me strong and helped me in my belief and my fight for the world to be safer for women and girls. It's a pretty simple thing," Lively added, per the Daily Mail. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time of India
3 days ago
- Entertainment
- Time of India
Blake Lively's business takes a hit as Taylor Swift fans boycott products over allegations in Baldoni lawsuit
From the moment the legal drama unfolded, Blake Lively has been deep in controversy. Backlash, criticism, and abandonment are at the heart of the disputes. Blake Lively's once-thriving brands are facing significant backlash, and it's all due to her feud with Taylor Swift. After explosive claims surfaced in Justin Baldoni's lawsuit, Swift's devoted fans abandoned Lively. Blake Lively's brands, Blake Brown and Betty Booze , are seeing significant sales drops as a result of allegations related to the Justin Baldoni lawsuit . The numbers now reveal the extent of the damage. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Cara Membantu Orang Terkasih Menghadapi Limfoma Limfoma Pelajari Undo What sparked the backlash against Blake Lively? Swifties are boycotting her products following accusations that she pressured Taylor Swift to publicly defend herself. Lively is trying to promote a number of things that millions of Swifties don't want to use. Sales of Blake Brown, Lively's hair care line, and Betty Booze, her line of alcoholic beverages, fell significantly in the aftermath of the lawsuit. Live Events But when Baldoni's attorney, Bryan Freedman, publicly claimed that Lively attempted to coerce Swift's hand in order to preserve her own reputation, it was the final straw. How much have her brands lost in sales? Sales of Lively's haircare line, Blake Brown, fell by up to 78% after what she calls a "social manipulation campaign," according to her initial lawsuit. The abrupt and unanticipated negative media campaign against Ms. Lively, according to the complaint, "depressed retail sales of Blake Brown products by 56-78 percent based on internal sales projections,' as per a report by NewsNation. This sharp decline was entirely inconsistent with the high satisfaction ratings that Blake Brown products obtained in the substantial consumer testing conducted prior to launch or its early success following launch, as per the complaint. This week, however, Puck revealed that Target, which sells the Blake Brown collection, is experiencing sharp declines in consumer sales. ALSO READ: After $1 billion Rhode sale, is divorce on? Hailey Bieber celebrates solo, husband Justin missing at dinner Are Taylor Swift's fans influencing the boycott? According to a report published by Puck this week, Lively was being accused by Baldoni's legal team of attempting to use a hair and body mist, Blake Brown's first new product since last summer, to blackmail Taylor Swift, into giving Lively public support or else "risk the release of a decade's worth of private texts between the stars." Swifties were not amenable to this and avoided any interaction with Lively. Puck was informed by a Target insider that Blake Brown's total sales in 2025 will be "less than $15 million." "It went from a $100 million brand to a $15 million brand.' Blake Brown "is a non-conversation" at Target. Neither Taylor Swift's admirers nor any of their mutual friends are endorsing Blake Lively over her. FAQs Why are fans boycotting Blake Lively's brands? Swifties are avoiding her products following allegations that she attempted to press Taylor Swift during a legal dispute. How bad are Blake's businesses' sales losses? Her haircare line's sales have reportedly dropped by up to 78% and are expected to fall below $15 million by 2025.
Daily Mail
19-05-2025
- Entertainment
- Daily Mail
Blake Lively reveals what her future plans are... after juggling Baldoni lawsuit while promoting new film
Blake Lively has another project she is talking up and it's not a movie. The blonde beauty - who is making headlines for her ugly lawsuit with It Ends With Us co-star Justin Baldoni - is promoting her hair care line this week. On Monday she talked with People about why it is so special as she avoided any comments on her scandal. The Gossip Girl alum launched her haircare brand, Blake Brown, in July 2024 to create 'clean formulas with incredible performance at a mass price point with a fragrance that I would spray on my body.' The line sells at Target. And Lively also shared what her plans are now that she has had a busy spring. 'Just some time off sounds so nice with my babies and my husband,' she said. Blake is married to Ryan Reynolds and they have four children together: daughters James, Inez and Betty, and son Olin. 'I mean it's always busy, but when the kids are in school, I miss them,' said the looker. 'I'm that parent who just genuinely really loves spending time with my kids. My husband too, we're like, "I wonder if they can miss school today so we can spend time with them." 'We just really like them. Which is important. If you have so many kids, you have to like them. Because they will drive you insane if you don't [laughs],' she said. Blake also addressed how she keeps an eye on her haircare line, her beverage lines, - Betty Buzz and Betty Booze - and her acting projects all at once. 'It's just about being really passionate. I think you have to really love them,' she shared. 'You have to be possessed by them. If you're just putting your name on something, I guess that's probably easy, but it wouldn't feel good to me. 'That's just not the person I am. Maybe if I was a different star sign that that would work, but Virgos, we can't. No, no, no. We love the details. We love the experience. 'So I think that the things that I'm involved in are things that I'm truly passionate about. I used to have a bracelet when I was a kid that said, "Do what you love, love what you do." And I think that's it, do what you love and love what you do.' She talked to People about her three new hair and body mists and how this launch was not initially in her plans. The Gossip Girl alum launched her haircare brand, Blake Brown, in July 2024 to create 'clean formulas with incredible performance at a mass price point with a fragrance that I would spray on my body' 'It was actually not something we intended to do. This was a response to our community going, "Please make fragrance." I was like, 'It's there, it's already in the product.' They were like, 'No, I want to be able to refresh after the gym or throughout the day,"' she said. 'People don't bring their leave-in with them or their dry shampoo, so they just wanted to have that hair and body mist, which I understand. I mean, I'm the person that will just spray dry shampoo in the air and walk through it just because it smells so good. You're probably not supposed to do that, but I just love the smell. And she talked the scent. 'What was important to me is that our hair fragrances layer well. I always, always, always layer my fragrance. Every single day, when I put on perfume, I layer different fragrances so that even if it's a familiar fragrance, it still has a twist on it. It's like what they call umami in food. 'I also wanted our hair products to double as also your fragrance. While different hair lines have beautiful notes and scents, they were never something that lined up with what I would buy if I went to go buy perfume. It was always two very different experiences to smell. 'I also wanted to make sure that they look special and beautiful. I wanted them to look like a retro perfume bottle. So to have an elegance to them and sort of a glamour, but also be easy to throw in your bag.' Lively shared that likes to use a lot of her product. 'I like products that are user-friendly that you can build and you can get your hands on. And I think that getting people comfortable with being able to really use a higher quantity of product, because I think that when it's something that people aren't as familiar with, people don't use mousse as much anymore. They don't use masks as much anymore,' she shared. Blake also said the secret to her full hair is mousse. 'How I get volume is mousse. I mean, it's everything to me. And I use so much mousse, I use absurd amounts. It quadruples my hair and then some,' she noted. 'So I think the biggest thing is just, yeah, I wish I could be in people's showers and in their homes because I like that we have products that aren't everything that you see on the shelf because why create a company just to create another company? If they exist out there and someone else is doing well, I have no reason to do it. 'I'm in a few different professions, and even within my professions, there's different facets of my profession. There's the creative department, there's the business part. But always listening to your community and responding is the most important thing, because it takes you on paths that you didn't always expect to go down, like this.' And she added that she does well because of the people around her. 'I have a great team of people. So the people who work with Blake Brown or people who work with Betty Buzz and Betty Booze, love it. And everybody has a feeling of pride and ownership and passion. So I think that when you find your community or you find your people who believe in a common goal or a common pursuit, that's everything,' said the movie icon. 'There's so many entrepreneurs out there across so many spaces that I look to as role models and inspiration.' Lively said there's an authenticity to all of them. 'I think that's where there's something consistent across them, it's different brands and different ages and different types, there's an authenticity, there's a passion, there's a fire,' said the New Yorker. 'And then I look at people who are just doing a lot and that's a different thing, and they're doing that really well. And sometimes I wish I was just that person who could just say, "I'm just going to put my name on it and then if it works, it works. If it doesn't, it doesn't." And a lot of people have success that way. 'And then a lot of people have success the way where they're just living and breathing it every day. And those are the people that I tend to relate to most.'
Daily Mirror
29-04-2025
- Entertainment
- Daily Mirror
People just realising Blake Lively's net worth from Gossip Girl stint and businesses
Blake Lively shot to international fame playing 'it' girl Serena Van Der Woodsen in the hit show, Gossip Girl. Since then, she's continued acting in films and has branched into other business ventures Blake Lively boasts a staggering net worth thanks to her career as an actor, alongside other creative business ventures including a drinks range and a haircare line. The star established herself as a household name when playing iconic 'it' girl Serena Van Der Woodsen in the smash-hit CW series, Gossip Girl. The campy drama follows the 'scandalous lives of Manhattan's elite' as they navigate school, university and beyond under the relentless gaze of an anonymous blogger - the eponymous Gossip Girl - who unveils their most intimate secrets and experiences online. Lively was just 20 years old when she was cast as the 16-year-old socialite, and though she had starred in The Sisterhood of the Travelling Pants before the show, it was this role that catapulted her firmly into the limelight. Now 37, she has continued working in film, as well as branching out with other business ventures such as Betty Buzz, a range of -non-alcoholic beverages which can be used as mixers, as well as Betty Booze, a brand of canned cocktail drinks. In the summer of 2024, Lively launched Blake Brown, a cruelty-free haircare line that was seven years in the making. When accepting the Newcomer of the Year award at the Beauty Inc Awards, she said: 'We have been building this brand for so long, it truly is one of my babies, and we couldn't be prouder of what we have built.' Lively was famously in a relationship with her Gossip Girl co-star Penn Badgely from 2007 until 2010. The duo met while making the show but quietly split during production. Lively was then linked to Hollywood heavyweight Leonardo DiCaprio in a brief but heavily publicised relationship before they parted ways after around five months. Also in 2010, she met Deadpool icon Ryan Reynolds on the set of the superhero film, Green Lantern. They became a couple in 2011 and remain together to this day. The pair were married on September 9, 2012 at Boone Hall - a former plantation in South Carolina, which Reynolds said in 2020 they both regret due to its connections with slavery. They issued a public apology on social media in the wake of the Black Lives Matter movement. What is Blake Lively's net worth? According to Celebrity Net Worth, Blake Lively is worth an estimated $30million, (around £22.5million). Her husband is worth around $350 million (£262 million). Reynolds' vast wealth can be attributed to his earnings as a lead actor in multiple blockbuster films - including Marvel's Deadpool - as well as his investment in companies like Aviation Gin and Mint Mobile. He also has a marketing company, Maximum Effort. In 2021, Reynolds and It's Always Sunny in Philadelphia creator Rob McElhenney completed their takeover of the historic Welsh football club, Wrexham. Blake Lively has joined her husband and McElhenney at games on multiple occasions, and they've made regular appearances in the Welsh town. The couple's impressive net worth is often discussed on social media, with fans and others drawing reference to their multiple income streams. One fan observed: 'They have a football team, part of the Deadpool franchise, residuals, Betty booze & buzz, aviation gin, mint mobile and her hair product company.' Lively and Reynolds have four children together - three daughters and one son. Their daughters' godmother is billionaire superstar Taylor Swift, who is a close friend of the couple.
