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Polaroid's tumblr-core MoMA collab turns your photos into works of art
Polaroid's tumblr-core MoMA collab turns your photos into works of art

Fast Company

time26-05-2025

  • Entertainment
  • Fast Company

Polaroid's tumblr-core MoMA collab turns your photos into works of art

Polaroid 's new collaboration with the Metropolitan Museum of Art (MoMA) is designed to make your retro photos look like colorful works of pop art—and it feels like a flashback to 2014. The partnership includes two exclusive items: an $130 Polaroid camera and a separate $22 set of eight custom film frames. The camera itself is an analog instant camera—specifically, Polaroid's Now Generation 3 model—rendered in a bright blue housing, complete with the 'MoMA' wordmark in a lighter blue across the front. Included with the device are three neon, MoMA branded wrist straps to customize the look. Where the collaboration really shines is with its custom Polaroid film frames. The MoMA and Polaroid teams have designed 12 unique frames, each in high-octane color combinations like turquoise and bright red or lemon yellow and blue. Six of the frames feature the MoMA logo, while the other six come pre-captioned with quotes from artists including Carmen Herrera, Betye Saar, Meret Oppenheim, and Milton Glaser. You might receive a quote like, 'I am interested in restless ideas,' by An-My Lê, or 'If one truly loves nature, one finds beauty everywhere,' by Vincent Van Gogh. It's a cute, if corny, concept that feels like it would've gone instantly viral in Tumblr's hey-day of quote posting and aesthetic collages. According to a press release, the collab is intended to 'capture the ethos of those who dared to see the world differently and invite today's creatives to do the same.' For anyone who's interested in the camera but not the inspiring quotes, the device is also compatible with regular Polaroid i-Type film.

Polaroid Taps MoMA for a Playful Instant Camera Collab
Polaroid Taps MoMA for a Playful Instant Camera Collab

Hypebeast

time21-05-2025

  • Entertainment
  • Hypebeast

Polaroid Taps MoMA for a Playful Instant Camera Collab

Summary Polaroidhas launched the Now Generation 3 MoMA Edition, a limited-edition instant camera designed in collaboration with theMuseum of Modern Art (MoMA). Featuring a striking monochrome blue body, the camera embodies a fusion of art and technology, celebrating creativity and self-expression. The MoMA logo is prominently displayed on the front, reinforcing its connection to the museum's legacy of artistic innovation. Accompanying the camera are three vibrant wrist straps, each featuring bold graphic designs, adding a dynamic visual element to the overall aesthetic. Built on the foundation of the Polaroid Now Generation 3, this special edition retains the two-lens autofocus system, ensuring sharp, high-quality images in various lighting conditions. The camera supports double exposure mode, allowing users to layer images for artistic compositions, while the flash optimizes brightness for natural-looking photographs. Alongside the camera, Polaroid and MoMA have collaborated on a limited-edition i-Type color film, featuring 12 unique frame designs. These films are adorned with MoMA logos, alongside quotes from renowned artists such as Vincent van Gogh, Betye Saar and Milton Glaser. This exclusive film complements the camera's artistic vision, encouraging users to experiment with photography as a form of creative expression. This limited edition is available throughPolaroid, MoMA Design Store locations, as well as select retailers for $130 USD.

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