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Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower
Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower

Herald Sun

time21-05-2025

  • Business
  • Herald Sun

Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower

A Melbourne supertower is just months away from commencing construction, despite similar projects running into difficulties amid a building crisis. A new 72-storey, $1bn residential tower at 383 La Trobe St, Melbourne, dubbed Atlas is capturing buyer attention with more than half its 852 apartments now sold as it proves supertowers still have a place in the city's skyline. It comes as plans for what was to be Australia's tallest building, the STH BNK by Beulah development, faces an uncertain future after cost blowouts and planning delays led to the once-hyped tower stalling — and its project manager being placed in administration in February. RELATED: Ex-AFL boss boots $16.5m Toorak home Major problem with 'anaemic' Vic budget Bec and Chris Judd sell Arthurs Seat getaway Colliers residential director Tim Storey said the project's success was down to a mix of smart planning, bold timing, and a keen understanding of who Melbourne's inner-city buyer really is. 'Atlas has really resonated with the market. It's the first supertower to launch in the CBD in about five years and that's created a lot of pent-up demand,' Mr Storey said. 'We've seen other buildings sell in recent years, but nothing of this scale or freshness. 'Buyers especially younger international buyers in their late 20s want that city lifestyle, they want quality, and they want a product that feels like it belongs.' In contrast, the once-lauded Beulah tower, planned to reach 366-metres and become the country's tallest building, has been beset by financial and delivery challenges. The collapse of its development manager earlier this year left creditors tens of millions out of pocket and raised doubts about the project's future. Mr Storey said Atlas had avoided the pitfalls by sticking to scale, offering variety, from affordable garden residences to premium sky crown apartments, and locking in its development permit back in 2017, before CBD height limits changed. 'Without that permit, this building couldn't have happened today,' he said. 'There's definitely a prestige element to supertowers, people love the height, the views, the lifestyle, but it has to be backed by the right offering.' The Colliers residential director said Melbourne's city apartment market had matured. 'The average age of a CBD resident is 28. Most live in households of under two people, and over 90 per cent are born overseas,' Mr Storey said. 'That's who we designed for. Not just affordability, but lifestyle and status. 'The studios apartments were a big part of that they were gone in a flash.' Atlas sits at the northern end of the CBD, near Flagstaff Station, the Queen Victoria Market and walking distance to top universities and the new Metro Tunnel station. Mr Storey said that location with its 'unbeatable lifestyle' and park proximity had given Atlas a distinct edge over more hemmed-in sites across the city grid. 'It's buzzing, And after Covid, the northern CBD has come back strong,' he said. 'Retail's bouncing back, there's energy again, and weekends in the city are packed. 'The confidence is returning, and Atlas is a green shoot.' Construction is set to begin in the third quarter of 2025, with completion due in 2029. Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox. MORE: Real reason Marvel star quit US Why this Camberwell mansion cracked $4.2m Collingwood legend Alan Didak's luxury pad fails to sell

Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower
Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower

News.com.au

time21-05-2025

  • Business
  • News.com.au

Melbourne CBD skyscraper sells out studios as buyers rush into $1bn Atlas tower

A Melbourne supertower is just months away from commencing construction, despite similar projects running into difficulties amid a building crisis. A new 72-storey, $1bn residential tower at 383 La Trobe St, Melbourne, dubbed Atlas is capturing buyer attention with more than half its 852 apartments now sold as it proves supertowers still have a place in the city's skyline. It comes as plans for what was to be Australia's tallest building, the STH BNK by Beulah development, faces an uncertain future after cost blowouts and planning delays led to the once-hyped tower stalling — and its project manager being placed in administration in February. Bec and Chris Judd sell Arthurs Seat getaway Colliers residential director Tim Storey said the project's success was down to a mix of smart planning, bold timing, and a keen understanding of who Melbourne's inner-city buyer really is. 'Atlas has really resonated with the market. It's the first supertower to launch in the CBD in about five years and that's created a lot of pent-up demand,' Mr Storey said. 'We've seen other buildings sell in recent years, but nothing of this scale or freshness. 'Buyers especially younger international buyers in their late 20s want that city lifestyle, they want quality, and they want a product that feels like it belongs.' In contrast, the once-lauded Beulah tower, planned to reach 366-metres and become the country's tallest building, has been beset by financial and delivery challenges. The collapse of its development manager earlier this year left creditors tens of millions out of pocket and raised doubts about the project's future. Mr Storey said Atlas had avoided the pitfalls by sticking to scale, offering variety, from affordable garden residences to premium sky crown apartments, and locking in its development permit back in 2017, before CBD height limits changed. 'Without that permit, this building couldn't have happened today,' he said. 'There's definitely a prestige element to supertowers, people love the height, the views, the lifestyle, but it has to be backed by the right offering.' The Colliers residential director said Melbourne's city apartment market had matured. 'The average age of a CBD resident is 28. Most live in households of under two people, and over 90 per cent are born overseas,' Mr Storey said. 'That's who we designed for. Not just affordability, but lifestyle and status. 'The studios apartments were a big part of that they were gone in a flash.' Atlas sits at the northern end of the CBD, near Flagstaff Station, the Queen Victoria Market and walking distance to top universities and the new Metro Tunnel station. Mr Storey said that location with its 'unbeatable lifestyle' and park proximity had given Atlas a distinct edge over more hemmed-in sites across the city grid. 'It's buzzing, And after Covid, the northern CBD has come back strong,' he said. 'Retail's bouncing back, there's energy again, and weekends in the city are packed. 'The confidence is returning, and Atlas is a green shoot.' Construction is set to begin in the third quarter of 2025, with completion due in 2029. Sign up to the Herald Sun Weekly Real Estate Update. Click here to get the latest Victorian property market news delivered direct to your inbox.

Duchess Sophie has this dress in multiple colours - shop her go-to look and other high street favourites as she steps out in blue for VE Day service
Duchess Sophie has this dress in multiple colours - shop her go-to look and other high street favourites as she steps out in blue for VE Day service

Daily Mail​

time09-05-2025

  • Entertainment
  • Daily Mail​

Duchess Sophie has this dress in multiple colours - shop her go-to look and other high street favourites as she steps out in blue for VE Day service

The Duchess of Edinburgh is on a winning style streak. Earlier this week, Sophie wowed in a beautiful gingham look from Suzannah and a classic floral dress by Erdem. On Thursday, she impressed once again at the VE Day Service of Thanksgiving, wearing an elegant dress from one of her go-to labels, Beulah. Sophie has the 'Yahvi' style in several colours, but this marks the first outing of the soft sky blue version. With its flattering silhouette, cinched waist, fluted sleeves and mid-length skirt, it's easy to see why both she and Catherine, Princess of Wales, are fans. Sticking to a blue palette, Sophie accessorised with a Jane Taylor sliced hat and clutch by Sophie Habsburg, completing the look with heels from Prada. The best part? Her exact dress is available to shop below. Or, explore some stylish high-street alternatives. EXACT MATCH: Beulah Yahvi Pale Blue Dress £750 Shop High-street alternatives Karen Millen Premium Wrap Detail Midi Dress £53.40 Shop Club L Midi Dress With Cross Waist £75 Shop Forever New Ava Twist Waist Midi Dress £89 Shop Self-Portrait Caped Chiffon Midi Dress £400 Shop Jolie Moi Silky Jersey Maxi Dress £95 Shop Monsoon Ruth Empire Line Dress £130 Shop Rotate Birger Christensen Midi Wrap Dress £99 Shop Ghost Madison Button Through Dress £159 Shop Nobody's Child Erin Midi Dress £120 Shop Hobbs Willa Dress £179 Shop

Australia's Tallest Skyscraper Plans Falter
Australia's Tallest Skyscraper Plans Falter

Bloomberg

time15-04-2025

  • Business
  • Bloomberg

Australia's Tallest Skyscraper Plans Falter

Howdy, Rich Henderson in Bloomberg's Melbourne bureau. Here's the latest: Today's must-reads: • Australia's tallest tower plans falter • Super funds indirect exposure to tariff war • Australia's RBA says May is 'opportune' to revisit policy In 2020, a Melbourne-based developer, Beulah, proposed a A$2.7 billion project to build Australia's tallest skyscraper, but five years on, the project still doesn't have a builder due to soaring construction costs. Australia's pension funds control a combined A$4.2 trillion, a lot of which is held in offshore assets with direct and indirect exposure to Trump's tariff war. This week on the podcast, host Chris Bourke and ASFA CEO Mary Delahunty unpack the major parties' election platforms relating to retirement savings.

Non-profit marks 15 years of providing home repairs in Charlotte
Non-profit marks 15 years of providing home repairs in Charlotte

Yahoo

time03-04-2025

  • General
  • Yahoo

Non-profit marks 15 years of providing home repairs in Charlotte

Rebuilding Together of Greater Charlotte, a non-profit dedicated to repairing homes for those in need, is celebrating its 15th anniversary this week. The organization provides critical home repairs at no cost to homeowners, funded through federal and local grants, corporate partners, and donations. These efforts aim to make homes safe and healthy for residents, addressing the affordable housing crisis in the community. Beth Morrison-North, the executive director of Rebuilding Together of Greater Charlotte, emphasized the profound and long-lasting impacts of their work on homeowners and the community. Prison to prosperity: How a non-profit is creating opportunities for people re-entering society 'The impacts that we make for each homeowner are profound and long-lasting, but they're also critical for our community's struggle with the affordable housing crisis generally,' she said. One of the homeowners helped by the organization is Ms. Beulah, who was battling breast cancer while living in a home with a leaking roof and broken furnace and air conditioning. Morrison-North recounted her experience visiting Ms. Beulah's home, noting the dire conditions and the urgent need for repairs. The organization spends an average of $20,000 to $25,000 per home, though costs can rise to $50,000 to $60,000 for extensive repairs. Homeowners are often identified through referrals, ensuring that those most in need receive assistance. Next week, Rebuilding Together of Greater Charlotte will host the inaugural Rise to Rebuild breakfast, an event designed to raise funds and awareness for their mission. Every dollar raised supports the organization's efforts to provide safe and affordable housing. (WATCH: How a non-profit is creating opportunities for people re-entering society)

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