Latest news with #BillBruno
Cision Canada
21-05-2025
- Business
- Cision Canada
Celebrus Is the First Platform to Offer Fully Automated Mobile Data Collection for Digital Identity Data, Empowering Brands to Effortlessly Capture Complete Customer Journeys
As part of their platform update, new offerings also include major enhancements for users of H2O for real-time predictive modeling, and a new self-service analytics option powered by Metabase LONDON, May 21, 2025 /CNW/ -- Celebrus, the leading digital identity and data platform, today announced the latest version of their platform that addresses some of the most pressing challenges facing global brands: capturing complete customer journeys across every channel and delivering actionable insights instantly, all while maintaining strict regulatory compliance. Featured new capabilities include: The industry's only automated mobile data capture for complete customer data on mobile: one API call to capture all data, iOS and Android compatible for all mobile apps Additional support for H2O users includes enhanced real-time predictive modeling at enterprise scale for marketing and fraud use cases Self-Service Analytics powered by Metabase empowers users to independently access, analyze, and visualize Celebrus data, dramatically accelerating insights and decision-making "Today's brands are navigating the dual pressures of delivering seamless customer experiences everywhere their customers transact, while meeting growing regulatory demands," said Bill Bruno, CEO of Celebrus. "Celebrus is always innovating with purpose and seeking to help our customers solve the most complex challenges many global brands are facing. This is an exciting release that sets the stage for so much more to come. We are giving organizations a way to truly understand the customer journey across every channel and device, without sacrificing privacy or speed, empowering teams to act in real time and future-proof their customer data strategies for whatever comes next." A breakthrough in mobile data capture Celebrus v10 introduces an industry-first breakthrough in mobile data capture, supporting both Android Jetpack Compose and iOS SwiftUI, the dominant mobile frameworks shaping app development today. This innovation eliminates long-standing gaps in understanding mobile customer behavior and allows brands to capture interactions effortlessly and without delay. Brands can now unlock granular data to power customer experience, personalization, and fraud prevention strategies with unmatched precision. Key benefits include: Faster instrumentation with just one API call to capture all data consistently Reduced developer overhead and easy maintenance over the long term Consistent, frictionless data capture which means future proofing data and closing all data gaps Expanded support for H2O Widely used by data scientists globally, H2O's core philosophy revolves around making data science accessible to everyone, a commitment Celebrus shares. To further support, the latest update integrates H2O machine learning models with real-time data from Celebrus, allowing businesses to instantly deliver smarter decisions, detect fraud faster, and create more adaptive user interactions. Businesses can build and deploy predictive models based on live customer behavior, reducing latency and improving decision-making. The result is a more responsive, data-driven platform that enhances engagement and drives better outcomes. This is effective in principle marketing use cases such as personalization optimization and segmentation — but even more timely in today's economic climate for: Blocking suspicious activity such as payment fraud or account takeovers in real time Activating dynamic pricing based on user demand, behavior, and market conditions Running churn prediction to deploy retention strategies in the moment Self-service analytics for data analysts and marketers Newly available, Self-Service Analytics powered by Metabase empowers business users to independently access, analyze, and visualize Celebrus data, dramatically accelerating insight generation and decision-making. Built as a tool for explorers, it provides an easy-to-use, modern option as an alternative to larger analytics platforms that present obstacles and data challenges, combining the platform's market-leading behavioral data with an enterprise-grade analytics experience tailored to Data Analysts and Marketers alike. In addition to Self-Service Analytics, Celebrus also offers plug and play options for those using Tableau and Power BI, as well as CDA to round out a complete, robust, and very user-friendly analytics suite. Navigating a shifting regulatory landscape The global regulatory environment around consumer data collection continues to evolve significantly, creating a fragmented yet stricter compliance landscape for enterprises. Celebrus is uniquely positioned to help brands navigate this complexity with patented technology for Anonymized Data Collection and CX Vault, both of which ensure compliance without sacrificing insight. With several of the top 10 global banks as clients, security comes first and foremost. Celebrus ensures brands are always compliant, managing consent, and that in doing so — they are not left in the dark about who their customers are and where they have expressed interest. About Celebrus For over 25 years, Celebrus has set the gold standard globally for improving marketing effectiveness and preventing fraud across all industries as the leading digital identity and data platform. It sets the foundation for brands by making it seamless to capture all customer data — regardless of cookies, opt-outs, or anonymous visits — own the data, maintain compliance, and take action. Celebrus solves what traditional CDPs cannot, delivering frictionless, first-party data capture with zero delays and zero tagging. Complete customer journey data is stitched across channels, devices, and sessions over time for actionable insights to instantly make better decisions. Celebrus Technologies Plc is a global business operating in over 30 countries and is quoted on the AIM Market of The London Stock Exchange (CLBS). For more information, visit
Forbes
25-04-2025
- Business
- Forbes
Balancing Consumer Privacy With Personalized Experiences
Bill Bruno is CEO of Celebrus. Consumers are more aware than ever of how their data is collected and shared—and they're not happy about it. High-profile revelations about government data access and evolving privacy regulations are fueling distrust, making it harder for brands to deliver the personalized experiences consumers still crave. Data shows that consumers want personalized interactions. Yet, those same consumers express concern over data misuse. This paradox places brands in a bind: Deliver meaningful personalization and risk alienating privacy-conscious consumers. In industries like retail and finance, where data powers customer engagement strategies, this tension is especially pronounced. Consumers want seamless, tailored interactions, but brands must prove they can deliver these experiences without compromising privacy. Navigating privacy laws is complex. A California shopper visiting a European website may expect California Consumer Privacy Act (CCPA) protections, while that same retailer must also comply with General Data Protection Regulation (GDPR) rules. The resulting confusion increases the risk of regulatory missteps, hefty fines and lost consumer trust. Privacy regulations like GDPR and CCPA aim to enhance transparency and consumer control, but inconsistencies across states and countries make compliance difficult. Brands must account for overlapping regulations, jurisdictional ambiguity and technical complexities in data collection. The challenge is compounded by fragmented data ecosystems—spanning websites, mobile apps, point-of-sale systems and customer service platforms—that make it difficult for brands to track, secure and govern data effectively. Even businesses with robust privacy programs face hurdles in adapting to new regulations. In this uncertain environment, proactive communication and transparency are essential. Brands that educate consumers about their data practices foster loyalty and trust. To provide clarity, brands should communicate: • Where data is collected, so consumers understand what's being tracked • How it's secured, to demonstrate commitment to data protection • Who has access, to reinforce accountability • How preferences are managed, to empower users to control their data By offering clear explanations on these points, businesses can differentiate themselves in a climate of growing skepticism. For brands, the challenge lies in finding the right balance between privacy and delivering the personalized experiences that consumers still expect. Businesses must adopt a "privacy by design" approach, ensuring data security and governance are embedded into every aspect of their systems. Achieving this requires conducting comprehensive data audits to understand what information is collected, where it resides and how it's used. Equally important is ensuring that partnerships with vendors and third-party providers include stringent data protection measures. Strong encryption protocols, multifactor authentication and secure APIs are critical in safeguarding sensitive consumer information. The complexity of data privacy and personalization often leads brands to establish dedicated compliance teams. These teams, typically composed of CIOs, security leaders, privacy officers and legal advisors, work together to create policies that balance risk management with business outcomes. In sectors like healthcare, which is governed by HIPAA in the U.S., businesses must also navigate differing interpretations of data policies. This underscores the importance of establishing clear internal frameworks that translate regulatory ambiguity into actionable steps. As privacy concerns grow, brands that adopt transparency and proactive protection strategies are more likely to thrive. Those that fail to meet evolving expectations risk losing consumer trust and their competitive edge. Building a culture of responsible data practices isn't just good ethics—it's good business. In a world where consumer skepticism continues to rise, trust will become the ultimate differentiator. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
