02-05-2025
Chennai based Anicut Capital leads ₹50 crore round in Sedna to build tech-driven B2B platform for HoReCa industry
Sedna HoReCa, a business-to-business (B2B) platform for the hotel, restaurant and catering (HoReCa) industry has raised ₹50 crore in a funding round led by Chennai-based Anicut Capital. The funds will be utilized to build India's first integrated, technology-driven and comprehensive B2B solutions platform for the HoReCa industry and expanding into newer markets.
Co-Founded by Mahadevan Narayanamoni (Mahad) and Saurabh Pandey, Sedna has three verticals: B2B SaaS, Commerce & Distribution and Products & Solutions. Mahad and Saurabh had earlier built and scaled Aknamed, India's largest tech-driven B2B hospital supply chain business.
SupplyNote, the most popular inventory management software and BillNote, a fast-growing Point-of-Sale software for restaurants and cafés in India are now part of Sedna, under the B2B SaaS vertical.
Vyap, a growing supplies distribution platform and SupplyLink, an innovative 3PL/4PL solution for HoReCa, comes under the Commerce & Distribution vertical. Under the Products & Solutions vertical, Sedna offers private label solutions as well as ready-to-cook and ready-to-serve food solutions to HoReCa businesses, D2C brands, Food courts and commercial kitchens.
'The investment by Anicut will enable the expansion of our one-stop-shop B2B solutions to over 20 cities in the next 12 months', said Saurabh Pandey, Co-Founder of Sedna. 'With increasing technology adoption, advent of innovative business models, emergence of national retail players and launch of new food brands, this is the right time to build an integrated, technology-enabled B2B solutions business for the HoReCa industry offering standardised products and solutions at consistent quality, availability and costs across the country,' he added.
'Sedna helps solve specific challenges that the HoReCa industry has been facing; escalating purchase costs, erratic fill rates, long lead times, inventory loss due to pilferage etc. With customers demanding high quality and innovation in food, the industry is ripe for digital transformation,' said Dhruv Kapoor, Partner – Anicut Capital.
