Latest news with #BinancePay
Daily Maverick
23-05-2025
- Business
- Daily Maverick
Africa is not the next frontier — it's the blueprint: rethinking innovation on Africa Day
Each year, Africa Day serves as a celebration of the continent's culture, history, and progress. But in 2025, Africa is doing more than celebrating — it's leading. For too long, Africa has been positioned as a 'frontier market,' a place waiting to catch up. That narrative is outdated. Africa is not waiting to be included. It is already setting the pace, through innovation born out of necessity, creativity rooted in culture, and progress driven by community. At Binance, we've witnessed firsthand how innovation looks different in Africa. It doesn't always begin in formal boardrooms or with multi-million-dollar funding rounds. It often starts in WhatsApp groups, community meet-ups, and with side-hustlers using their mobile phones to build. It's a bottom-up revolution shaped by real-world needs. Take Chris Howard, the founder of Story, a premium marketplace for sneakers and collectables in Cape Town. His passion for sneakers turned into a thriving business that not only caters to sneakerheads but also embraces new technologies. By adopting cryptocurrency payments through Binance Pay, Chris made transactions smoother for his customers, allowing them to use cryptocurrency as a mainstream payment method. His story is one of adaptability and growth, and it reflects a wider trend where African entrepreneurs are embracing innovation to elevate their businesses and create unique experiences. Innovation in Africa isn't theoretical. It's practical, tested daily against the pressures of currency instability, unreliable power, and low-trust systems. These are the conditions where bold ideas are stress-tested, and where blockchain technology has found meaningful, everyday applications. While many countries debate blockchain regulation, several African communities are already using it to solve pressing problems. Stablecoins are powering cross-border payments for families and small businesses. NFTs are being used for digital identity and authenticating African art. Smart contracts are making community projects more transparent and accountable. This isn't leapfrogging, it's building better from the start. And it's not happening on the margins. It's shaping global thinking on what sustainable, inclusive innovation looks like. Africa Day is more than a cultural celebration. It's a call to pay attention — because what's happening here is a preview of where the world is going. Africa is showing that resilience, community trust, and resourcefulness are not traits to overcome — they are competitive advantages. At Binance, we're not just investing in Africa; we're learning from it. Through community education, partnerships, and local capacity-building, we are committed to supporting this growth from the ground up. We believe innovation should be accessible, inclusive, and adapted to local realities, and there is no better place to demonstrate this than Africa. To date, our work through Binance Charity and Binance Academy has supported women in over 10 countries, including South Africa and Kenya, with blockchain education, mentorship, and scholarships. These programs aren't about charity; they're about unlocking talent and empowering long-term participation in the digital economy. The world once called Africa an 'emerging market.' But emergence implies something that's still in progress. That no longer applies. Africa has emerged — not only as a user of innovation but as its architect.
Yahoo
22-05-2025
- Business
- Yahoo
Binance Pay integrates with Brazil's Pix for instant crypto payments
Binance has integrated its payment platform, Binance Pay, with Brazil's Pix system to facilitate cryptocurrency transactions in Brazilian reais. This integration enables Binance users in Brazil to conduct direct transfers from their exchange accounts to any local bank account or merchant accepting Pix. This initiative supports over 100 cryptocurrencies, allowing for instant conversion and transaction completion within seconds. Pix, an instant payment solution, was launched by the Central Bank of Brazil in 2020. Binance CEO Richard Teng said: "Integrating Pix, a remarkable development by the government of Brazil, with Binance Pay marks a revolutionary step forward, combining the speed and accessibility of Brazil's instant payment system with the global reach and innovation of Binance. This synergy empowers users with seamless, real-time transactions, enhancing the crypto experience and driving financial inclusion to new heights." Binance Latin America regional vice president for Guilherme Nazar added: "This is a significant milestone because it is the first time Binance Pay is integrated into a national payment system in the world. 'It allows our users in Brazil to use their cryptocurrencies for payments at any commercial establishment and to anyone in the country, quickly, safely and easily, using a system they are already familiar with.' Binance Pay is a cryptocurrency payment feature on the Binance app, enabling users and merchants to pay, send and receive crypto globally. The payments network supports in over 300 cryptocurrencies for more than 40 million active users and 32,000 merchants, to date. Binance serves over 270 million people across more than 100 countries. Earlier in the month, the company signed a memorandum of understanding with the National Agency for Investments of the Kyrgyz Republic, aiming to bolster the growth of digital assets in the region. "Binance Pay integrates with Brazil's Pix for instant crypto payments " was originally created and published by Electronic Payments International, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Finextra
21-05-2025
- Business
- Finextra
Binance integrates with Brazil's Pix payments system
Binance Pay has integrated with Brazil's Pix system to enable people to use crypto to make instant payments in reais. 0 Binance users in Brazil can now make instant transfers and payments directly from their accounts on the Binance exchange to any bank account or pay merchants accepting Pix. The value of the digital asset is instantly converted to Brazilian reais with transactions completed in seconds. Supporting over 100 cryptocurrencies, Binance says the integration brings crypto into everyday life for the tens of millions of Brazilians that use the wildly popular central bank-run Pix payments platform. Richard Teng, CEO, Binance, says: "Integrating Pix, a remarkable development by the government of Brazil, with Binance Pay marks a revolutionary step forward, combining the speed and accessibility of Brazil's instant payment system with the global reach and innovation of Binance."
Cision Canada
21-05-2025
- Business
- Cision Canada
Binance Pay integrates with Pix, enabling instant crypto-powered payments in Brazilian Reais across Brazil
Functionality already familiar to 174 million Brazilians increases usability and can boost the adoption of cryptocurrencies in the country, says Regional VP Guilherme Nazar SíO PAULO, May 20, 2025 /CNW/ -- Binance, the world's largest cryptocurrency platform by trading volume and number of users, has integrated its payment solution, Binance Pay, with Brazil's Pix system to enable instant payments in the local currency using cryptocurrencies and transfers to any individual or merchant across Latin America's largest country. With the integration, Binance users in Brazil can now make instant transfers and payments directly from their accounts on the Binance exchange to any bank account or pay merchants accepting Pix. The value of the digital asset is instantly converted to Brazilian reais with transactions completed in seconds. Supporting over 100 cryptocurrencies, this launch marks the integration of Binance Pay with Brazil's widely used national Pix payment network — bringing crypto into everyday life and making it easier for users to spend digital assets in real-world transactions. Richard Teng, CEO of Binance, says: "Integrating Pix, a remarkable development by the government of Brazil, with Binance Pay marks a revolutionary step forward, combining the speed and accessibility of Brazil's instant payment system with the global reach and innovation of Binance. This synergy empowers users with seamless, real-time transactions, enhancing the crypto experience and driving financial inclusion to new heights." Guilherme Nazar, Binance's regional vice president for Latin America, adds: "This is a significant milestone because it is the first time Binance Pay is integrated into a national payment system in the world. It allows our users in Brazil to use their cryptocurrencies for payments at any commercial establishment and to anyone in the country, quickly, safely and easily, using a system they are already familiar with. This launch makes cryptocurrencies more accessible and usable in everyday life, and reflects Binance's commitment to customizing its global products to meet the demands of our local users." Pix, an instant payment service launched by the Central Bank of Brazil, has been gaining the preference of Brazilians since its launch in 2020. Currently, more than 174 million people and many institutions use the service in the country and carry out around 6 billion transactions per month, according to data from the authority. According to the survey " Brazilians and their Relationship with Money", released by the Central Bank, Pix is already used by 76.4% of the Brazilian population, surpassing the use of cash (68.9%) and debit cards (69.1%). "Payments are one of the most obvious uses of cryptocurrencies. The integration of Binance Pay with Pix makes cryptocurrency payments more intuitive and familiar to Brazilians who are already accustomed to the Central Bank's tool, and consequently boosts the growth of digital asset adoption in the country", adds Nazar. Brazil is the 6th-largest market in cryptocurrency adoption in the world, with around 17.5% of the population already owning some type of digital asset, according to data from the Triple-A consultancy. A recent survey conducted by Instituto Locomotiva for Binance showed that 42% of Brazilian investors already have exposure to digital assets, a percentage equal to that of those who own investment funds and stocks. To learn how to use Pix with Binance Pay, click here. About Binance Pay Binance Pay is a seamless, borderless, and secure cryptocurrency payment feature on the Binance app, allowing users and merchants to pay, send and receive crypto worldwide without incurring gas fees. With support for over 300 cryptocurrencies, it caters to more than 40 million active users and 32,000 merchants. Trusted by over 270 million people across 100+ countries, Binance stands as the world's largest cryptocurrency exchange by trading volume and registered users.
Campaign ME
14-05-2025
- Business
- Campaign ME
Why trust, not hype, will decide the future of Web3 marketing in the Middle East
No market embraces crypto faster than the UAE – roughly one in four residents already own digital assets, the highest rate in the world. Yet, when the rest of the region's consumers are asked why they haven't taken the plunge, the answer is blunt: they don't feel safe. In fact, based on a 2023 survey conducted by the Crypto Council for Innovation (CCI), 63 per cent of people who have never held crypto say they want stronger protections before they will consider it. That credibility gap is now the single biggest growth barrier for every brand touching Web3. Hacks worth $2.2bn in 2024 alone only hard-wire the scepticism. If we can't make 'trust' as tangible as 'yield' or 'utility', mainstream adoption stalls. How we drifted from curiosity to caution For more than a decade, crypto marketers have focused on perfecting the spectacle: stadium takeovers, viral NFT drops and celebrity coin launches. Attention exploded, but proof lagged. Consumers saw price whiplash, opaque fees, and the occasional collapse of a household-name exchange. Even with Dubai's Virtual Assets Regulatory Authority (VARA) framework providing a clear licensing path, public faith in the space is still playing catch-up. We've all been guilty of focusing on the hype – the 'wow factor' that grabs attention in the short term. However, for Web3 to truly take hold in the Middle East, it's time to focus less on promotions and more on what builds trust. If we can't get that right, we risk leaving potential users feeling cold, hesitant, and unprotected. Three moves to close the trust gap Proof over promotion It's time to move beyond just talking about the benefits of blockchain and start showing people how it works. Promises of faster transactions or lower fees mean little unless users can experience them directly. That's why Binance is constantly innovating to simplify user interfaces and enhance the technology powering its ecosystem. One example is Binance Pay, a seamless, secure, and borderless feature within the Binance app that lets users send, receive, and spend crypto globally with zero gas fees. Education at the moment of action Education shouldn't be an afterthought. When someone is setting up their wallet or making their first trade, they shouldn't have to leave the platform to figure things out. It's about integrating learning within the experience, offering tooltips and real-time guidance as users take action. Live events and accessible resources, like those provided during Binance Clubhouse sessions, further enhance this process by answering questions on the spot. Communities build credibility Trust is built when users feel heard and involved in the process. Rather than relying on fleeting promotions, we can engage users more meaningfully by inviting them into both community events and the product development journey. The MENA region, with its rapidly evolving digital landscape, is primed for this shift. People here want to play an active role in shaping the future of the internet. That's why we brought Binance Blockchain Week back to the UAE and why this year's Clubhouse at TOKEN2049 was transformed into a full-fledged experience. Moments like these celebrate the community that drives the brand, building trust and a lasting sense of ownership. Web3 is no longer a niche finance play. It's reshaping live events through tokenized ticketing and rewriting CRM with on-chain loyalty points. Whether you sell telecom bundles or luxury fashion, your next customer interaction could happen in a wallet – one that can easily be compromised if trust isn't at the core of your Web3 offering. If we don't act now, the Middle East – a region with progressive regulations and mobile-native consumers – will miss its chance to lead the world in the next era of digital finance. At the heart of the industry's future is user protection. By collaborating with regulators, we can create platforms that ensure consumers engage with crypto confidently. The next chapter for Web3 in the Middle East is clear: trade hype for proof, integrate learning into the product experience, and prioritize trust in every communication. By Rachel Conlan, CMO of Binance
