Latest news with #Bisleri
Hans India
3 hours ago
- General
- Hans India
Bisleri International Successfully Concludes World Environment Day 2025 Campaign ‘Ending Plastic Pollution'
Bisleri International Pvt. Ltd. successfully concluded its comprehensive World Environment Day 2025 campaign, mobilizing thousands of volunteers across four states in a unified effort to combat plastic pollution. Aligned with the global theme, 'Ending Plastic Pollution,' the initiative made a significant impact across Tamil Nadu, Karnataka, United Andhra Pradesh, and Pondicherry through strategic partnerships and grassroot engagements. In Tamil Nadu, Bisleri spearheaded the Shore Walk and Coastal Clean-up Drive at Chennai's Eliot Beach, Besant Nagar, in partnership with Tamil Nadu Wetlands Mission. The drive drew enthusiastic participation from over 100 volunteers and was graced by Mr. R. Vidhyader, IFS, Assistant Mission Director of the Tamil Nadu Wetlands Mission, and brought together key partners including IIT Madras's International Center for Clean Water, the International Decarbonization and Renewable Energy Association, Chennai Institute of Technology, and Urbaser Sumeet. The company led a city-wide clean-up in Tiruvallur, covering over 20 government offices, with the effort broadcasted live on the Chief Minister's Dashboard thereby amplifying reach. In Chennai's Mylapore district, it launched the 21-day "Recycle to Revive Mylai" challenge under its "Bottles for Change" program, promoting plastic waste segregation and collection. A recycled products exhibition was organised in Ooty in partnership with the Tamil Nadu Climate Mission and the District Administration, featuring eco-friendly innovations by local artisans, entrepreneurs, and students. A Mega Exhibition and Hand Signature Campaign, held with the Tamil Nadu Pollution Control Board and Coimbatore District Administration, also saw the planting of over 500 saplings in Arasur and Vellanapatti. A clean-up drive was also conducted at Maruthamalai Murugan Temple in partnership with Coimbatore Forest Division. In the union territory of Pondicherry, Bisleri and Sree Venkateshwara Group organized tree plantations and plastic clean-up drives across across Ariyur, Kariyamanickam, and Karikalampakkam. A 300 sq. ft. 'Wall of Information' mural was unveiled at Oulgaret Municipality to promote environmental awareness. A large-scale plastic collection drive followed, with participants receiving recycled plastic pots with plants, highlighting a circular economy model. In Karnataka, youth-led initiatives thrived through educational partnerships. Teresian College students ran awareness campaigns and clean-ups in villages and tourist spots, while Nagarjuna College held plastic collection drives in communities and schools. Nexus Mall, Bangalore, launched a public collection point with the "Recycle and Replenish" program. CFTRI hosted the launch of Bisleri's "Benches of Dreams," unveiled by the Maharaja of Mysore. A month-long plastic collection drive was also launched with Mysuru City Corporation. In Andhra Pradesh & Telangana, the company's strong academic-community collaboration drove impactful initiatives led by Megha Institute of Engineering and Technology for Women, Omega Institute of Engineering and Technology, and Omega PG College in Ghatkesar. These institutions conducted large-scale clean-up drives across campuses, villages, and highway stretches, and launched tree plantation efforts with a pledge to nurture over 1,000 saplings. Student-led awareness rallies and interactive skits engaged diverse urban and rural communities, reinforcing the region's grassroots commitment to sustainability. Speaking about the initiatives, K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, 'World Environment Day is an opportunity to reflect on the urgent need for collective action, and we are proud to have mobilized communities across South India to take meaningful steps toward ending plastic pollution. Through these initiatives, we are not only tackling environmental challenges but also encouraging citizens, especially the youth, to adopt sustainable practices. From coastal and forest clean-ups to creative reuse and community engagement, our efforts under the Bottles for Change program demonstrate how collaboration at the grassroots can drive lasting impact.' These initiatives reflect Bisleri International's broader mission to foster a sustainable, circular economy. By embedding plastic waste management into ecologically significant areas, the campaign advanced conservation and encouraged responsible recycling in local communities. By mobilizing thousands of volunteers and enabling the widespread collection of plastic waste, the campaign reinforced Bisleri's position as a leader in community-driven sustainability across South India.
Business Standard
14 hours ago
- Business
- Business Standard
Bisleri International Unveils 'Binny the Bird' on World Environment Day to Champion Plastic Circularity
NewsVoir Mumbai (Maharashtra) [India], June 5: Bisleri International marked the World Environment Day 2025 through the unveiling of 'Binny the Bird,' a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. The installation demonstrates practical applications of plastic recycling through artistic expression and reinforces Bisleri's core message that "used plastic is not waste; it is valuable." Unveiled for public viewing on June 4, the installation-created in collaboration with the Bhamla Foundation-aims to drive environmental awareness. This partnership brings together Bisleri's commitment to sustainability and the Bhamla Foundation's strength in community outreach to amplify the message of environmental responsibility. Angelo George, CEO, Bisleri International, said, "Plastic waste management is one of the most pressing environmental challenges of our time. Through our 'Bottles for Change' initiative, we're proving that used plastic isn't waste-it's a valuable resource that can be repurposed into meaningful things." "This World Environment Day, Binny the Bird takes center stage as a powerful symbol of plastic circularity and sustainable transformation. This installation showcases how thoughtful recycling and creative innovation can help build a circular economy, where every PET bottle gets a second life. Our collaboration with the Bhamla Foundation strengthens this message, reinforcing the power of partnerships in driving real and lasting environmental impact." Asif Bhamla, Founder, Bhamla Foundation, said, "Art has the unique power to change perspectives and inspire action. Through Binny the Bird, we are starting a conversation about environmental responsibility that reaches across communities. Our collaboration with Bisleri's Bottles for Change initiative demonstrates how creative partnerships can transform environmental messaging into something that truly resonates with people. When 2,000 discarded bottles become a symbol of hope and transformation, we show that every individual action towards recycling can contribute to a larger movement for environmental change." Binny the Bird is a striking example of how corporate sustainability efforts can drive visible impact and engage communities in environmental education. It reflects Bisleri's commitment to circular economy principles, including recycling innovation, plastic neutrality, and responsible waste disposal. The installation builds on Bisleri's flagship program, Bottles for Change, which promotes awareness and action on plastic waste segregation and recycling. Active in 37 municipal corporations, it has reached over 6.3 million citizens in five years, driving grassroots behavioral change. Bisleri has also established six Material Recovery Facilities (MRFs) across four states, creating efficient channels for collecting and recycling dry waste. The Benches of Dreams initiative further reinforces this by transforming plastic caps into beautiful and functional public seating. Together, these efforts show how Bisleri turns plastic waste into valuable resources, blending creativity with community-driven sustainability. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability For more information on Bisleri International, our people, brands, and OSR initiatives, visit
The Wire
16 hours ago
- Entertainment
- The Wire
Bisleri International Unveils ‘Binny the Bird' on World Environment Day to Champion Plastic Circularity
A creative installation made using 2,000 upcycled PET bottles by Bisleri's Bottles for Change initiative in collaboration with Bhamla Foundation Mumbai, Maharashtra, India (NewsVoir) Bisleri International marked the World Environment Day 2025 through the unveiling of 'Binny the Bird,' a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. … Continue reading "Bisleri International Unveils 'Binny the Bird' on World Environment Day to Champion Plastic Circularity"
Time of India
a day ago
- Business
- Time of India
At this Harvalem unit, women ignite recycling revolution
Panaji : Beneath a sweltering tin roof in Harvalem, discarded plastic gets another life. At the heart of this transformation is a group of women long relegated to the margins — now leading Goa's grassroots war on plastic pollution. Tired of too many ads? go ad free now Inside the stuffy shed, 13 pairs of hands work swiftly, sorting waste that would otherwise choke landfills. So far, these 'safai sathis' — or sanitation partners — have diverted 146 tonnes of plastic from dump sites. The waste, collected from homes, schools, restaurants, and resorts, is meticulously sorted into 24 categories, from plastic film and chip packets to detergent bottles and glass. Among them is Vishaka Gauns, 38, from Voileawadda, Harvalem. 'I used to be bored sitting at home,' she says. 'Now I feel good about working. I don't take money from my husband anymore. I use my own.' A mother of two, Gauns buys school supplies for her children and has even started saving every month. 'I bought an LIC policy,' she says proudly. 'Earlier, I had to say no when my kids asked for things. Now, I don't deny them.' The collected waste is sorted by hand on a conveyor belt, then compressed and baled for dispatch to authorised recycling units. The non-recyclables are sent to cement kilns — ensuring nearly nothing goes to a landfill. Supported by Bisleri International's 'Bottles for Change' initiative, the Harvalem facility is a small but crucial step in Goa's battle against plastic waste. With a target of diverting at least 360 tonnes from landfills, Bisleri International provided the conveyor belt and baling equipment. The segregated plastic is sent for recycling and is then used to make benches, T-shirts and plumbing pipes. Tired of too many ads? go ad free now In addition to Bisleri's logistical support, Indian Hotels Company Limited (IHCL) has integrated all 13 of its Goa resorts into the collection system. At flagship properties like Taj Fort Aguada Resort & Spa, benches made from recycled plastic bottles showcase the recycling efforts. For many women here, this is their first formal job. Babita Babaji Malik, 40, once worked at a cashew factory in Valpoi. 'My legs would swell because we had to be on our feet all day to break cashews,' she recalls. A relative brought her to Harvalem three years ago. 'Now my knees don't pain, and my life has changed. I can go wherever I want using my own money. Earlier, my husband would grumble when I asked for money. Now, I don't need to ask. ' But the impact runs deeper than waste diversion. 'These women have mobilised friends from their own community and formed the self-help group. The interesting thing is that because they are earning now, they have started saving and giving loans to one another,' says Tejashree Kumbhar, director of Sampurnearth Foundation, which has partnered with the self-help group for administrative assistance. Malik has grown into a key member of the team, often guiding other women and managing responsibilities. Her job has taken her beyond the boundaries of her village. 'I never went beyond Panaji,' she says. 'But now, I've seen Vagator, the beaches, different hotels. We even went to a goushala and an ashram at Sinquerim. I never thought I'd see such places.' Thirteen of the 19 workers are women. They earn, save, and are now recognised as contributors to the household income. Both Gauns and Malik say they are saving up to rebuild their old mud homes. For women who previously lacked identity documents, the job has enabled bureaucratic recognition. 'Since joining here, I got my PAN card, a passbook, ABHA card, Aadhaar card, and Deen Dayal card. I also have life insurance in my name,' Malik says. The recycling shed has quietly become a site of environmental and social renewal — one plastic bottle at a time.
Fashion Value Chain
a day ago
- Business
- Fashion Value Chain
Bisleri International Unveils ‘Binny the Bird' on World Environment Day to Champion Plastic Circularity
Bisleri International marked the World Environment Day 2025 through the unveiling of Binny the Bird, a unique art installation created from 2,000 upcycled PET bottles at Carter Road near Bandstand, Mumbai. The installation demonstrates practical applications of plastic recycling through artistic expression and reinforces Bisleri's core message that 'used plastic is not waste; it is valuable.' Unveiled for public viewing on June 4, the installation-created in collaboration with the Bhamla Foundation-aims to drive environmental awareness. This partnership brings together Bisleris commitment to sustainability and the Bhamla Foundations strength in community outreach to amplify the message of environmental responsibility. Binny the Bird – a unique art installation created from 2,000 upcycled PET bottles at Carter Road Angelo George, CEO, Bisleri International, said, 'Plastic waste management is one of the most pressing environmental challenges of our time. Through our 'Bottles for Change' initiative, we're proving that used plastic isn't waste-it's a valuable resource that can be repurposed into meaningful things.' 'This World Environment Day, Binny the Bird takes center stage as a powerful symbol of plastic circularity and sustainable transformation. This installation showcases how thoughtful recycling and creative innovation can help build a circular economy, where every PET bottle gets a second life. Our collaboration with the Bhamla Foundation strengthens this message, reinforcing the power of partnerships in driving real and lasting environmental impact.' Asif Bhamla, Founder, Bhamla Foundation, said, 'Art has the unique power to change perspectives and inspire action. Through Binny the Bird, we are starting a conversation about environmental responsibility that reaches across communities. Our collaboration with Bisleris Bottles for Change initiative demonstrates how creative partnerships can transform environmental messaging into something that truly resonates with people. When 2,000 discarded bottles become a symbol of hope and transformation, we show that every individual action towards recycling can contribute to a larger movement for environmental change.' Binny the Bird is a striking example of how corporate sustainability efforts can drive visible impact and engage communities in environmental education. It reflects Bisleri's commitment to circular economy principles, including recycling innovation, plastic neutrality, and responsible waste disposal. The installation builds on Bisleri's flagship program, Bottles for Change, which promotes awareness and action on plastic waste segregation and recycling. Active in 37 municipal corporations, it has reached over 6.3 million citizens in five years, driving grassroots behavioral change. Bisleri has also established six Material Recovery Facilities (MRFs) across four states, creating efficient channels for collecting and recycling dry waste. The Benches of Dreams initiative further reinforces this by transforming plastic caps into beautiful and functional public seating. Together, these efforts show how Bisleri turns plastic waste into valuable resources, blending creativity with community-driven sustainability. About Bisleri International Pvt. Ltd. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability For more information on Bisleri International, our people, brands, and OSR initiatives, visit
