Latest news with #BlackGraphite
Hype Malaysia
06-05-2025
- Automotive
- Hype Malaysia
TUMI x Lando Norris Have It In The Bag With New 19 Degree Lite Campaign
TUMI celebrates its 19 Degree Lite collection with chapter two of its 'Uncompromisingly Light' campaign, starring Lando Norris, a longstanding TUMI Global Brand Ambassador and a world-renowned McLaren Formula 1 Team Driver. In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness 19 Degree Lite inspires. The brand's meticulous attention to detail – from lighter dual wheels to featherweight zippers – allows Lando to move with ease. 'Working and travelling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,' says Lando Norris. 'Exploring the beautiful landscape was effortless with 19 Degree Lite by my side – it's an experience I won't soon forget,' he adds. Directed by Keane Pearce Shaw and photographed by Emma Panchot, the dynamic campaign was filmed in Lake Como and brought to life through Lando's personal experience and perspective. As Lando explores the iconic Villa Erba and manoeuvres down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel. '19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,' said Creative Director Victor Sanz. 'As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. 'Watching him interact with our products is captivating – the way he moves with such ease and agility is a testament to the natural flow, dynamic ease, and control he consistently displays both on and off the track,' he adds. The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, as well as two carry-ons: the International Carry-On and the Continental Carry-On. They are available in the core colours of Blush, Titanium Grey, and Black Graphite, with additional seasonal colours Amber and Cobalt. Featured in the campaign alongside 19 Degree Lite is TUMI's coveted TUMI | McLaren collaboration in a fresh new colourway, Super Grey, inspired by McLaren's bestselling hue, Supernova Silver. Other silhouettes included come from TUMI's iconic Harrison, Alpha Bravo, and Turin collections. The lightest addition to the world of 19 Degree – 19 Degree Lite – is available at TUMI stores worldwide and on Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
Korea Herald
01-04-2025
- Entertainment
- Korea Herald
TUMI UNVEILS NEW 19 DEGREE LITE WITH "UNCOMPROMISINGLY LIGHT" CAMPAIGN
The brand debuts part one of a multichapter campaign to celebrate TUMI's lightest hardside collection to date NEW YORK, April 1, 2025 /PRNewswire/ -- Today, international travel and lifestyle brand TUMI introduces 19 Degree Lite, the latest—and lightest—addition to the world of 19 Degree. To celebrate the all-new collection, German-raised Fashion Entrepreneur & Creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring Global Ambassador Lando Norris to follow later this spring. The 19 Degree Lite collection reimagines hardside for the lighter—rebuilding TUMI's icon from the bottom up with revolutionary lightweight materials and details. Every element—from its highly resilient Tegris® construction to unique features like the low-density magnesium telescoping handle—was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt. To introduce the collection, TUMI tapped Xenia Adonts for her first-ever global brand campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the campaign channels the feeling of lightness that comes with carrying the 19 Degree Lite collection. The campaign follows Xenia as she travels through the hustle and bustle of Mexico City with her 19 Degree Lite by her side. Together, they navigate the busy streets with a fluidity of movement that spotlights the freedom and effortlessness that only 19 Degree Lite can deliver. "19 Degree Lite was born out of our deep understanding of how TUMI customers travel—and our passion for perfecting their journeys," said Creative Director Victor Sanz. "Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance. The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease." The all-new collection ranges in price from $795-$995 USD. The 19 Degree Lite collection is available in TUMI stores worldwide and at Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels. About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on Instagram, TikTok, Facebook, and YouTube. TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc.
Globe and Mail
01-04-2025
- Business
- Globe and Mail
TUMI UNVEILS NEW 19 DEGREE LITE WITH "UNCOMPROMISINGLY LIGHT" CAMPAIGN
The brand debuts part one of a multichapter campaign to celebrate TUMI's lightest hardside collection to date NEW YORK , April 1, 2025 /CNW/ -- Today, international travel and lifestyle brand TUMI introduces 19 Degree Lite, the latest—and lightest—addition to the world of 19 Degree. To celebrate the all-new collection, German-raised Fashion Entrepreneur & Creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring Global Ambassador Lando Norris to follow later this spring. The 19 Degree Lite collection reimagines hardside for the lighter—rebuilding TUMI's icon from the bottom up with revolutionary lightweight materials and details. Every element—from its highly resilient Tegris® construction to unique features like the low-density magnesium telescoping handle—was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt. To introduce the collection, TUMI tapped Xenia Adonts for her first-ever global brand campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton , the campaign channels the feeling of lightness that comes with carrying the 19 Degree Lite collection. The campaign follows Xenia as she travels through the hustle and bustle of Mexico City with her 19 Degree Lite by her side. Together, they navigate the busy streets with a fluidity of movement that spotlights the freedom and effortlessness that only 19 Degree Lite can deliver. "19 Degree Lite was born out of our deep understanding of how TUMI customers travel—and our passion for perfecting their journeys," said Creative Director Victor Sanz . "Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance. The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease." The all-new collection ranges in price from $795 - $995 USD . The 19 Degree Lite collection is available in TUMI stores worldwide and at Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels. About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on Instagram, TikTok, Facebook, and YouTube. TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc. TUMI Media Contacts Jerad Hulse – View original content to download multimedia: SOURCE Tumi, Inc.
