Latest news with #BlaineBringhurst
Miami Herald
3 days ago
- Business
- Miami Herald
How Price Chopper/Market 32 dialed up its summer promotion
With summer around the corner, Price Chopper and Market 32 are adding digital games to their lineup of seasonal promotions to entice customers. The grocer's summer campaign this year includes the "Summer Doubler," which gives members of its AdvantEdge Rewards program the opportunity to earn double points on qualifying purchases and spins of a digital carnival-style wheel for the chance to win up to 500 points. The summer campaign, which started on Memorial Day and runs through Labor Day, will also include deals on seasonal grocery items, sweepstakes and recipes such as watermelon cucumber salad and Tuscan herb pork tenderloin. Loyalty members can earn double points on qualifying purchases from June 1 to Sept. 1. Certain items such as alcoholic beverages, tobacco products, gift cards, prescriptions and online catering orders are excluded from Summer Doubler eligibility. Customers can redeem points for different perks, such as 100 points for one sweepstakes entry or 400 points for a magazine subscription. They can play the spin-the-wheel game twice during the summer, and they'll earn at least 100 points each time they do so Market 32 and Price Chopper said that coupling the seasonal campaign with gamification and the chance to earn more points is a key way to drive loyalty, fuel sales and boost digital engagement among customers. "We've seen consistent sales increases from points multiplier promotions through the AdvantEdge Rewards program during the past few years," Blaine Bringhurst, president of Market 32 and Price Chopper, said in a statement. "This year, we are elevating the concept by weaving in gamification to drive engagement." Market 32 and Price Chopper partnered with a tech provider of payments, loyalty and prepaid services, to launch the seasonal campaign, according to the announcement. "Like many retailers, we see that our most engaged digital customers are also our highest spenders. We're committed to continually enhancing the value we deliver to them through our AdvantEdge Rewards program," added Bringhurst. Price Chopper and Market 32's summer campaign marks the latest effort by a grocery company to add gamification to boost digital engagement among shoppers. Instacart added games and personalized coupons to its smart carts late last year, and Icelandic grocer Samkaup recently expanded its in-app games that give loyalty members the chance to win free products each week when a different game becomes available to play. Albertsons has run online and in-app games during the summer that let players earn "game plays" that then unlock mini games, recipes, digital coupons, sweepstakes entries and prizes. Copyright 2025 Industry Dive. All rights reserved.
Business Wire
10-06-2025
- Business
- Business Wire
Market 32 and Price Chopper Partner with Konekt.io to Launch Seasonal Campaign to Drive Loyalty and Digital Engagement
SCHENECTADY, N.Y.--(BUSINESS WIRE)-- Market 32 and Price Chopper, a division of Northeast Grocery, Inc. (NGI), is running an omnichannel summer promotion to be the destination for your summer grocery and entertaining needs called Summer Shines Here. Featured elements run from Memorial Day to Labor Day and are designed to drive customer loyalty, boost sales and deepen digital engagement. The overarching campaign will include specials on season-appropriate grocery items, recipes for summertime meals, sweepstakes for the summer, and broad-based digital support across owned and paid media. 'We're thrilled to partner with Market 32 and Price Chopper on the launch of their new gamified bonus points feature alongside the Summer Doubler,' said Ashmit Bhattacharya, CEO of A key pillar of the campaign is the Summer Doubler, which gives AdvantEdge Rewards members the opportunity to earn double points on all qualifying purchases throughout the summer. To further boost engagement, the Summer Doubler introduces a gamified bonus points experience where members can spin a digital carnival-style wheel twice over the summer—once at the campaign's launch and again during a mid-summer pulse moment—to win 100 to 500 bonus points. These components, developed with a retail tech company providing payments, loyalty and prepaid services to retailers around the world, will maximize shopper digital engagement and drive in-store sales. 'We've seen consistent sales increases from points multiplier promotions through the AdvantEdge Rewards program during the past few years. This year, we are elevating the concept by weaving in gamification to drive engagement,' said Blaine Bringhurst, president of Market 32 and Price Chopper. 'We're excited to add this new twist to one of our flagship marketing promotions. It's a great example of how we use our deep understanding of consumer preferences and behavior to create meaningful value, aligned with how our customers shop and want to engage with our brand,' added Sam Trimboli, director of shopper experience and research for Market 32 and Price Chopper. Digital engagement is an important aspect of Market 32 and Price Chopper's AdvantEdge Rewards program. In addition to earning points for grocery spending and redeeming points for food and fuel rewards, Market 32 and Price Chopper offer its members additional ways to earn and redeem points on their site and app. 'Like many retailers, we see that our most engaged digital customers are also our highest spenders. We're committed to continually enhancing the value we deliver to them through our AdvantEdge Rewards program,' added Bringhurst. The online AdvantEdge Rewards experience and the Summer Doubler are supported by 'We're thrilled to partner with Market 32 and Price Chopper on the launch of their new gamified bonus points feature alongside the Summer Doubler. Together, these elements deliver fresh ways to create value and deepen engagement with AdvantEdge Rewards members,' said Ashmit Bhattacharya, CEO of To start earning enhanced rewards, shoppers can join the AdvantEdge Rewards program for free by signing up for an AdvantEdge Card and activating the Summer Doubler via the Market 32 and Price Chopper app or website starting May 25, 2025. About Northeast Grocery, Inc. Headquartered in Schenectady, NY, Northeast Grocery, Inc. (NGI) is the parent company of Market 32, Price Chopper, and Tops Friendly Markets, which collectively operate nearly 300 supermarkets across New York, Massachusetts, Vermont, Connecticut, Pennsylvania, and New Hampshire and employ more than 30,000 teammates/associates. NGI is No. 46 on The PG 100, Progressive Grocer's 2025 list of the top food and consumables retailers in North America. With more than 150 years of industry leadership combined, Market 32, Price Chopper, and Tops share longstanding traditions of innovative food merchandising and exceptional customer service and are driven to provide sustainably sourced, high-quality products to nourish the communities in which they operate while reducing environmental waste and energy consumption. For additional information, please visit and About — Embedded Finance and Loyalty, Built for Retail Based in New York, operates in 15 countries across three continents, with a presence in over 150,000 stores and more than $3 billion in annual digital payment volume. For over a dozen years, has partnered with the world's largest retailers, delivering innovative solutions in payments, loyalty and prepaid. For additional information, please visit
Yahoo
08-03-2025
- Business
- Yahoo
Price Chopper raises $73,000 for California fire relief
WESTFIELD, Mass. (WWLP) – Market 32/Price Chopper collected donations from January 19th to February 15th for American Red Cross Disaster Relief at all its supermarkets across six states, including Massachusetts to aid those impacted by the California wildfires. Donations came in through Price Chopper's registers from customers who opted to round up their change with a total of $63,338.77 raised, The supermarket added $10,000, bringing the total donation to $73,338.77 that will go directly to help people in the fire-impacted communities. The Palisades and Eaton wildfires destroyed more than 15,000 structures in the Pacific Palisades, Malibu, Altadena, and Pasadena, most of them homes. Thousands more were damaged, and over two dozen people lost their lives. The recovery will take years, if not decades, and will cost tens of billions of dollars. Over this time, the victims are in need of significant support. To donate, visit the American Red Cross online. California governor asks Congress for nearly $40 billion for Los Angeles wildfire relief The American Red Cross is operating disaster recovery centers and providing emergency shelter, meals and snacks, emotional support, and financial assistance. 'At Market 32/Price Chopper, we believe in stepping up in times of crisis, and we are grateful to our customers for standing alongside us in support of the American Red Cross California Wildfire Fund,' said Blaine Bringhurst, Market 32/Price Chopper president. 'Compassion and shared humanity connect us, no matter the distance. The destruction and devastation are difficult to comprehend, and we're incredibly proud of these results and the impact this funding will have in supporting those who have endured great loss.' 'When thousands of Southern Californians faced the devastating loss of their homes and communities, the American Red Cross was there meeting their urgent need for food, shelter, and mental health services, ensuring no one had to face this heartbreak alone,' said Kevin Coffey, Regional Chief Executive Officer, American Red Cross Eastern New York Region. 'We are so grateful to Market 32/Price Chopper and their customers for their generosity and ongoing support for our critical mission. Their support ensures we can be there for our neighbors in need 24/7, bringing hope and healing when needed most.' WWLP-22News, an NBC affiliate, began broadcasting in March 1953 to provide local news, network, syndicated, and local programming to western Massachusetts. Watch the 22News Digital Edition weekdays at 4 p.m. on Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
