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Triona McCarthy: Five mini hair and make-up gems to pop into your carry-on this summer
Triona McCarthy: Five mini hair and make-up gems to pop into your carry-on this summer

Irish Independent

time01-06-2025

  • Irish Independent

Triona McCarthy: Five mini hair and make-up gems to pop into your carry-on this summer

Simply perfect! Dior Forever Skin Perfect Foundation Stick (€60, is a great little stick to bring away as it's a multi-use product. Aside from being a foundation that gives a blurred finish, it can also be used as a target concealer. It's extremely portable and can be thrown in your bag for touch-ups on the go. It's also very buildable and evens out the complexion, plus it lasts for up to 24 hours. Holy trinity The Trinny London Trinity Stick (€44, is a great multitasker for lips, cheeks and eyes. It's dual-ended and one end provides glow, while the other is a creamy matte. If you're a fan of Trinny Woodall, you'll probably have seen her creating all sorts of looks on Instagram from the three different sticks. My favourite is Venice, which combines a soft dusky rose shade with a golden pink glow. Smooth operator Forget the hairspray, gel and hair clips, The Smooth Stick (€16.99, is perfect for controlling frizz and flyaways. It doesn't leave your hair feeling greasy or crisp, and it's enriched with aloe vera and vitamin E. I love the design of the wand, as its bristles are strategically positioned to comb every hair into place. Oops, hair it is For those who like to treat their hair on holidays, The Hair Edit (€47.95, from Voduz will allow you to ditch the bulky bottles. It contains everything from thermal conditioning oil and hydrating hair oil to texture spray, an exfoliating scalp scrub, a paddle brush and a hair tamer. They're all 100ml or under and are perfectly sized for cabin bags and weekend escapes. It's the tooth Forget the bulky charger, bring the Burst Nova Sonic Toothbrush (€12.99, away with you and you'll spend your holiday delivering minty-fresh kisses with confidence. It will give your pearly whites a powerful clean with 33,000 sonic vibrations per minute and has a battery that lasts up to four weeks. Treat Fragrant father With Father's Day coming up, treat dear old dad to Bleu de Chanel All-Over Fragrance Balm (€70, It softens and tames facial hair and can be applied to hands, hair and beards. If you're feeling generous, pair it with Bleu de Chanel moisturiser (€75). Once you hand this pressie over, you'll definitely be dad's fave child! Treatment Facial fabulousness The Johnstown Estate in Meath is on my wish list to visit so I can experience the Elemis Sculpt & Contour Facial (€140, can include 90 mins thermal suite access). What makes it tickle my pickle is that the facial is only 60 minutes, no downtime and it includes a targeted LED mask application and a triple cleanse so my face will not only be squeaky clean, but glowing! See Trick Solid foundations Even though it's very tempting to add more make-up on later on in the day when you're going out, stop right now, thank you very much. Follow in the footsteps of those fabulous Spice Girls with some girl power face revival by taking the foundation off that you've put on earlier – as it will have settled into your skin and won't look fresh – and do it again. You can leave your eyes alone and just touch them up as they'll be OK with a little mascara refresh!

Kim Kardashian reps Balenciaga and Dolce & Gabbana, Beyoncé sings in Tiffany jewels, Rosé carries Saint Laurent luggage and Timothée Chalamet wears Chanel scents – but is the age of endorsements endin
Kim Kardashian reps Balenciaga and Dolce & Gabbana, Beyoncé sings in Tiffany jewels, Rosé carries Saint Laurent luggage and Timothée Chalamet wears Chanel scents – but is the age of endorsements endin

South China Morning Post

time25-02-2025

  • Entertainment
  • South China Morning Post

Kim Kardashian reps Balenciaga and Dolce & Gabbana, Beyoncé sings in Tiffany jewels, Rosé carries Saint Laurent luggage and Timothée Chalamet wears Chanel scents – but is the age of endorsements endin

When was the first time you were sold something by a celebrity? Not literally, but you get the gist: think red lipsticks swiped on in slow-motion video; high-production perfume ads set against azure waters and rugged Italian coastlines; food supplements endorsed by lithe household names (many of whom are probably taking more than just vitamins to preserve their youthful looks). In today's fashion landscape, starry ambassadors giving endorsements are so ubiquitous, it can be hard to keep track of who's wearing what and where. It's been going on for a while too: according to the World Advertising Research Centre, the first celebrity in the modern sense to endorse a commercial product was the socialite and West End stage actress Lillie Langtry, whose likeness was plastered on posters in 1882 to sell Pears Soap. Before that, England's Royal Warrants bestowed on trusted suppliers a literal monarchic stamp of approval for centuries. To this day, you'll find the phrase 'By appointment to …' trumpeted by businesses ranging from Smythson to Burberry to Fortnum & Mason. Advertisement Balenciaga's 2024 Closet campaign starring Kim Kardashian. Photo: Handout In today's media landscape, reaching peak influencer often means being an A-list brand ambassador. Alongside her various entrepreneurial pursuits, Kim Kardashian reps Balenciaga, as well as Dolce & Gabbana; Beyoncé tours in and posts Tiffany & Co.; Rosé travels exclusively with Saint Laurent bags and Rimowa suitcases in tow; and Timothée Chalamet smells like Bleu de Chanel – or at least that's what we're led to believe in Martin Scorsese's promotional film for the scent. Even the more aloof fashion brands aren't immune to star power. Witness The Row, which in 2021 was tagged in Instagram carousels by actors Zoë Kravitz and Jonah Hill, who were both clad in the label's opulent looks, not long after Kendall Jenner was seen on several occasions donning full The Row runway ensembles. The label, helmed by former child stars Mary-Kate and Ashley Olsen and famous for banning phones at its runway shows, has since dressed the likes of Greta Lee, Jennifer Lawrence and Ariana Grande for red carpet appearances. Greta Lee wears The Row to the Lacma Art+Film Gala in November 2024. Photo: AFP Indeed, in this day and age, it's a struggle listing luxury brands that don't dabble in celebrity marketing in one way or another. Designers Dries Van Noten and Rick Owens, both known for not loaning looks to celebrities or paying for A-listers to wear their designs, are two holdouts. French jeweller Van Cleef & Arpels is a rare exception within its category due to its policy of not dressing celebrities for red carpets – a page on the brand's website entitled 'Icons of Van Cleef & Arpels' lists only four women, including Princess Grace of Monaco and opera star Maria Callas, all of them dead for decades. Then there's ever-elusive monogrammed bag-maker Goyard (the consensus is the company does little to no advertising at all) and fellow leather goods maison Hermès, which made a rare departure from its consistent celeb-averse strategy by dressing Nomadland director Chloé Zhao for the 2021 Academy Awards. Chloé Zhao wears Hermès as she poses with one of her Oscars for Nomadland (2020). Photo: Ampas/PA Media/dpa Clearly brands don't need celebrities to be successful, but in a world littered with influencers and infinitely scrollable feeds, expensive celebrity tie-ups are key to a fashion brand's ability to be visible and stay that way as the trends, and the years, come and go. This is especially true in Asian markets, where Thai heartthrobs and Korean girl groups are relatively direct, albeit transient, short cuts through which businesses can reach young, and particularly female, target audiences.

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