Latest news with #Bodyarmor
Fox News
21-05-2025
- Automotive
- Fox News
NASCAR star Ryan Blaney to showcase Bodyarmor Chill design on car for Coca-Cola 600
NASCAR Cup Series champion Ryan Blaney will have some chill as he gets locked in and focused on the Coca-Cola 600 Sunday night at Charlotte Motor Speedway. Blaney's No. 12 will feature the Bodyarmor Chill design for the highly anticipated race. Each flavor of Bodyarmor Chill will be featured on the hood of his vehicle, including Frozen Cherry, Frozen Orange and Frozen Berry. The NASCAR star hasn't been with Bodyarmor since 2017, and he told Fox News Digital he was looking forward to having the premium sports drink back on his car again. "It's been a fun ride, a fun journey," he said. "It's been fun (to see) both of (us), whether it's my career or their company, grow and be successful together. It's pretty awesome when you can be teamed up with a group like that. "They work like crazy, and it's always fun to do different schemes through the years and multiple ones in the year. Whether we're doing SportWater, we have the Bodyarmor Chill car this weekend at the 600, which I'm really excited about, Flash I.V. Being able to do all these fun schemes with all the products they have, that's a dream." Blaney said he likes being able to use unique designs and knows the fans enjoy it too. NASCAR fans will pack the speedway for the race, and it will be the first Cup Series points race after the All-Star Race at North Wilkesboro Speedway. The drivers will travel 600 miles, completing 400 laps in what could be considered one of the most grueling races of the year. Blaney agreed with that notion, mentioning how taxing the Southern 500 at Darlington Raceway is each season. "It's funny, I remember my first 600 in like 2015, and they're like, 'All right, halfway.' And I'm like, 'What? We're only halfway in this thing? Like, I'm exhausted.' So, it just really puts it into perspective of actually how long the night is, how physically draining it is. … I think just as physically exhausting as it is, it's really mentally draining. Staying in the game for 600 miles is really, really tough." Despite the race's challenges, Blaney said he enjoyed trying to outlast everyone else on the track. Blaney won the 2023 Coca-Cola 600 en route to his first NASCAR Cup Series championship. He will enter this year's race fifth in the drivers' standings. He has yet to win a race this season but has five top five finishes and six top 10 finishes. Follow Fox News Digital's sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
Time of India
23-04-2025
- Entertainment
- Time of India
Gatorade enlists Kendrick Lamar to keep sports drink lead
Rapper Kendrick Lamar will headline one of the biggest marketing campaigns ever for Gatorade , as owner PepsiCo Inc. looks to defend its lead in the increasingly competitive sports drink category. The campaign, set to be announced Friday, features the Grammy- and Pulitzer Prize-winning artist and an assortment of Gatorade athletes such as Caitlin Clark, Luka Doncic, Jayson Tatum, A'ja Wilson and Shedeur Sanders. Ads will debut during the National Basketball Association playoffs this weekend, with more marketing being prepared for sporting events like Major League Baseball's All-Star game and the National Football League's draft. Gatorade is the top US sports drink by a wide margin with about 62% market share, according to Beverage Daily. But many sports drink brands have invaded the industry in recent years. Rival Coca-Cola Co.'s established brands Bodyarmor and Powerade are signing sports stars while newcomers like Unilever PLC's Liquid IV and influencer Logan Paul's Prime snag market share. Bodyarmor unveiled its own ad campaign with athletes including Joe Burrow and Connor McDavid on Thursday. 'The sports drink category is at an inflection point,' said Anuj Bhasin, Gatorade's chief brand officer. He's concerned that amid all the new entrants, shoppers have forgotten that 'sports drinks are a scientifically superior solution' that aim to improve athletic performance. It's the largest celebrity brand campaign in Gatorade's history and Lamar's involvement will be the first time a musician is featured in Gatorade ads, Bhasin said. Financial terms weren't disclosed. Lamar's profile has skyrocketed over the past year with several number one hits and a halftime performance at the NFL's Super Bowl in February. He has worked with brands like Nike Inc. and American Express Co, and will begin a global concert tour in Minnesota on Saturday. 'Hip-hop culture is a big part of sport culture,' said Bhasin. 'This is where we're working to make shifts in how to interact with Gen Z.'
