Latest news with #BohemianChic
Time of India
3 days ago
- Business
- Time of India
Myntra unveils ‘Dream Room Inspirations' feature with Google Cloud AI
Myntra has collaborated with Google Cloud to introduce ' Dream Room Inspirations ,' a generative AI-powered feature that aims to redefine home decor shopping for users across the country. By leveraging Google's Imagen 3 AI model on Vertex AI, the feature generates text to high-quality images with precision detailing enabling shoppers to create their dream homes based on different home interior design styles. According to a report by The Ken Research, in 2024, over 20 million users in India purchased home decor products online. Taking the next step towards solving customers' needs and catering to the growing demand, Dream Home Inspiration blends inspiration with shopping within the app. This tech feature, currently live with themes like Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, Indie Corner, simplifies the inspiration-discovery-purchase journey for the customers, helping them visualise the aesthetics and make the right choice for their home furnishing needs. Speaking on the innovation, Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra said, 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for decor inspirations on the web before they decide on what to purchase. Everything we've done for the category complements this aim of simplifying the user journey by serving inspiration to customers to discover products that match their aesthetic sensibilities while also enabling them access to these offerings under one roof. With Imagen, we are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals. As home décor gains momentum as a lifestyle priority, we are excited to empower our customers with smarter, more engaging ways to shop for their dream spaces.' "Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC. How the 'Dream Room Inspirations' feature works: Customers can choose their preferred room type (Bedroom, Living Room, etc.) or design theme (Bohemian, Minimalist, Victorian Vibe, etc.) from the Myntra Home category page. The widget then generates room inspirations and customers will be able to view this based on the selected style and space. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
The Hindu
4 days ago
- Business
- The Hindu
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping
Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.
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Business Standard
5 days ago
- Business
- Business Standard
Myntra taps Google Cloud's AI to elevate home decor shopping journey
Myntra has joined forces with Google Cloud to launch Dream Room Inspirations, an artificial intelligence-driven feature designed to reshape the home décor shopping experience for users across India. The feature integrates generative AI capabilities to allow customers to visualise personalised room aesthetics through high-quality, style-specific images. Built on Google Cloud's Vertex AI and powered by its Imagen 3 model, the tool converts text prompts into richly detailed visuals, enabling shoppers to explore a wide array of interior design styles before making purchasing decisions. The e-commerce platform aims to transform how users engage with home décor, offering a more immersive and customised shopping journey within the Myntra app. With the adoption of generative AI, Myntra seeks to strengthen its presence in India's growing home and lifestyle category. 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for décor inspirations on the web before they decide on what to purchase,' said Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra. 'We are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals.' Taking the next step towards solving customer needs and catering to this growing demand, Dream Room Inspirations blends inspiration with shopping directly within the app. The feature, currently live with themes such as Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, simplifies the inspiration–discovery–purchase journey, helping users visualise aesthetics and make more informed decisions for their home furnishing needs. "The feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions and Technology, Google Cloud APAC. 'This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalise on the significant online demand in the home and furniture category.' Myntra's Home category has emerged as one of its fastest-growing segments, recording 60 per cent year-on-year growth in demand. Categories such as living and décor, and kitchen and appliances, witnessed over 100 per cent year-on-year growth. Over the past year, Myntra scaled up its offerings by 70 per cent, now featuring over 500,000 styles from more than 1,700 brands. To meet rising demand, the platform adds about 40,000 new selections every month.
The Hindu
5 days ago
- Business
- The Hindu
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping
Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.
