Latest news with #Bojangles'
Business Insider
04-08-2025
- Business
- Business Insider
Bojangles Rolls Out Spanish AI Ordering Across All Platforms with Hi Auto
Bojangles, the beloved Southern food chain known for its flavorful menu and signature hospitality, has expanded its partnership with voice AI leader Hi Auto to introduce Spanish-language AI ordering across drive-thrus, kiosks, and its mobile app. This marks one of the first major bilingual AI rollouts by a U.S. quick-service restaurant, setting a new precedent for inclusive automation at scale. The move builds on the successful launch of Bo-Linda, Bojangles' AI-powered drive-thru assistant introduced in June 2023. Bo-Linda was created to streamline the ordering process and enhance service speed. Now, the latest upgrade brings accessibility to the forefront, offering a more personalized and intuitive experience for the rapidly growing Spanish-speaking population. Expanding Leadership in Multilingual Voice Automation With this milestone, Bojangles joins Checkers & Rally's in embracing Hi Auto's leadership in scalable, multilingual voice automation. However, Bojangles takes it a step further, rolling out Spanish-language ordering across drive-thrus, kiosks, and the mobile app in a single coordinated launch. This strategic expansion underscores a focus on reducing friction in the user experience by supporting multiple languages across key interaction points, aiming to improve accessibility and communication in users' native languages. A Win for Teams and Guests Alike According to Bojangles' Chief Information Officer Richard Del Valle, the impact of the technology has gone far beyond convenience. 'To me, the biggest thing, or the biggest surprise, has been the improvement of the employee experience,' Del Valle said. 'If we can find ways to make their lives easier, which will then translate to a superior guest experience, that's a home run for us.' By offloading complex, multilingual interactions to AI, team members are able to stay focused on their core responsibilities, such as ensuring food quality, maintaining service speed, and delivering the warmth and hospitality that defines the Bojangles brand. An Answer to Growing Economic Power According to the 2025 Latino Donor Collaborative, Latino purchasing power in the U.S. has reached a staggering $4.1 trillion. This surge places Hispanic consumers at the center of the nation's economic growth and highlights the urgency for QSR brands to offer culturally attuned and linguistically inclusive experiences. By enabling a fully bilingual ordering experience, Bojangles is taking direct action to serve this growing demographic with respect and relevance. Technology That Adapts to the Customer Hi Auto's system allows customers to switch between English and Spanish fluidly (even mid-sentence), ensuring that the ordering process remains natural and seamless. The AI boasts 96% order accuracy and nearly instant response times, creating a frictionless experience that adapts in real-time to each guest. Just as importantly, the rollout required no new hardware and minimal operational disruption. Thanks to Hi Auto's hybrid architecture and customer understanding engine, Bojangles was able to implement the new functionality efficiently and without downtime. 'To best serve our communities, restaurants need solutions that speak to all customers, and the United States is the world's second-largest Spanish-speaking country,' said Roy Baharav, CEO of Hi Auto. He adds that 'partnerships like this represent a huge breakthrough for the country's Spanish-speaking and bilingual communities.' Charting the Future of Hospitality Hi Auto currently powers nearly 1,000 drive-thru locations across the U.S., continuing to lead the charge in real-world AI deployment in the quick-service sector. Bojangles' latest rollout demonstrates that advanced technology and human-centric service don't have to be at odds. In fact, they can elevate one another. By investing in AI that empowers rather than replaces, Bojangles is showing how automation can enhance hospitality, not strip it away. It's a bold step toward a future where every guest feels heard, and every order, no matter the language, is served with ease. About Hi Auto Hi Auto is an advanced AI-powered order-taking solution designed specifically for high-volume drive-thru restaurants. Built to streamline operations, it delivers quick, accurate service with over 93% order completion and 96% accuracy consistently and at scale. Hi Auto offers centralized script management and adaptable configurations for franchise operators, helping QSR brands save between 3 to 8 labor hours per location each day. Since its founding in 2019, Hi Auto has earned the trust of top quick-service chains and is now live in nearly 1,000 drive-thru sites across the United States.
Business Wire
28-07-2025
- Business
- Business Wire
Bojangles Expands Spanish-Language Ordering Across All Platforms
CHARLOTTE, N.C.--(BUSINESS WIRE)-- Bojangles is deepening its commitment to better serve Spanish-speaking guests by expanding its Spanish-language ordering capabilities across digital and in-store platforms. The QSR brand known for its delicious breakfast and Southern-style chicken, biscuits and tea is rolling out Spanish-language support for online ordering, the mobile app, in-store kiosks and drive-thru AI assistant, affectionately known as Bo-Linda, to better serve Spanish-speaking guests across its footprint. Spanish-speaking customers will now be able to place their orders in Spanish through the Bojangles website and mobile app systemwide. At the drive-thru, Bo-Linda (Bojangles' proprietary AI order taker) offers a fully Spanish-spoken experience at more than 400 locations, making Bojangles one of the first major QSR brands to deliver bilingual functionality at this scale. Additionally, about 35 locations will feature kiosks with Spanish-language ordering options. These enhancements are designed to make ordering easier, more welcoming and more comfortable for Spanish-speaking guests – at no added cost to the customer. 'This is about more than just technology – it's about making every guest feel welcomed and understood,' said Jose Armario, CEO of Bojangles, who tested the technology himself in this video. 'As a Hispanic leader, I take pride in ensuring our brand reflects the communities we serve. Language should never be a barrier to hospitality.' Bo-Linda has already begun supporting Spanish-speaking customers in select markets. The tool was named by Bojangles employees, reflecting the company's culture of innovation and team involvement. The early data is promising, with roughly 200 Spanish-language drive-thru orders placed each week using Bo-Linda – a number that is expected to grow as awareness and access expand. 'This initiative shows what's possible when you blend innovation with Southern hospitality to find new ways to make more guests feel welcome,' said Richard Del Valle, Chief Information Officer at Bojangles. 'We're not just translating menus – we're redesigning the guest experience.' With Armario at the helm, his leadership continues to shape a bold, inclusive vision for the future – where language accessibility and community engagement go hand in hand. About Bojangles, Inc. Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 830 company owned and franchised restaurants in 21 states – bringing its focus on food and people along with it. For more information about Bojangles' handcrafted approach to food and community impact, visit To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.
Business Wire
14-07-2025
- Automotive
- Business Wire
Bojangles Partners With Alyath to Bring Electric Vehicle Charging Stations to Most Locations
CHARLOTTE, N.C.--(BUSINESS WIRE)-- Bojangles, the beloved Southern restaurant chain known for its famous breakfast and chicken, biscuits and tea, is taking a bold step toward sustainability and customer convenience. In a new partnership with Smart Big Box, Alyath EV and Energy and Environmental Design Services, Bojangles is set to install turnkey electric vehicle (EV) charging stations at a wide range of locations, making it a first-of-its-kind initiative in the QSR industry. Through this initiative, Bojangles aims to cater to the growing number of EV drivers seeking reliable charging options while on the go. The new charging stations will allow customers to power up their vehicles and enjoy Bojangles while they wait. Share The charging stations will vary between level two (medium) and level three (high) speed charging efficiency with over 97% uptime, making them ready for drivers when they need it most. There will be a minimum of four charging spots per restaurant. 'Bojangles' focus is on offering a fast, friendly and convenient experience for our guests, and working with Alyath and Smart Big Box allows us to introduce a new convenience that aligns with evolving customer needs,' said Richard Del Valle, Chief Information Officer at Bojangles. "These top-of-the-line EV chargers will not only improve accessibility for our guests but also help drive an eco-friendlier future.' Through this initiative, Bojangles aims to cater to the growing number of EV drivers seeking reliable charging options while on the go. The new charging stations will allow customers to power up their vehicles and enjoy Bojangles' signature menu offerings and hospitality while they wait. 'We're thrilled to partner with Bojangles to bring fast, reliable and convenient EV charging to their locations nationwide,' said Cristiane Rosul, CEO of Alyath. 'This initiative not only benefits EV drivers but also positions Bojangles as a leader in the future of quick-service dining. By integrating high-speed charging with great food, we're creating a seamless experience that keeps customers moving. Smart Big Box has contracted with Energy and Environmental Design Services as the exclusive installer and maintenance partner for all EV chargers, ensuring optimal performance and industry-leading uptime. The rollout of EV charging stations at Bojangles will begin in Q4 of 2025, and fans can expect to take advantage of the EV charging stations to be largely accessible in 2026. About Bojangles, Inc. Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 800 company owned and franchised restaurants – bringing its focus on food and folks along with it. For more information about Bojangles' handcrafted approach to food and community impact, visit To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter. About Alyath Alyath is powering the future of mobility with one of the fastest-growing electric vehicle (EV) charging networks in the U.S. Focused on high-demand locations—from city centers and highways to retail hubs and commercial properties—Alyath is making EV charging faster, smarter, and easier than ever. With deployments underway at over 5,500 private sites, Alyath is on track to build America's largest and most reliable EV charging network. Rooted in sustainability and driven by ESG principles, Alyath is cutting carbon, curbing fossil fuel use, and helping property owners unlock long-term value—all while keeping EV drivers moving. About Smart Big Box Smart Big Box delivers outcome-driven solutions that enhance efficiency and reduce energy consumption through a holistic, integrated approach. By connecting strategic partners and leveraging cutting-edge technologies, Smart Big Box empowers organizations to optimize performance and sustainability across every key operational driver.
Miami Herald
01-07-2025
- Entertainment
- Miami Herald
Bojangles brings back 2 fan favorites for a limited time. When can you get them?
A Bojangles fan favorite is making a comeback alongside a seasonal treat. Bo's Bird Dog and peach cobbler are back for a limited time at participating Bojangles restaurants nationwide, the Charlotte-based chicken chain said July 1. A spin on a summer classic, the Bird Dog first hit menus in 2024 and features a fried chicken finger inside a toasted potato bun, Bojangles said. It's then topped with two pickles and a tangy Carolina Gold barbecue sauce. The 'grab-and-go' snack is available in single and two-pack servings. Customers can also order it as a combo, or in six- or 12-pack catering options, the restaurant said. Pricing information wasn't immediately available. Customers looking to satisfy their sweet tooth can try the peach cobbler, made with a Bojangles' 'from-scratch' biscuits layered with a peach filling, icing and cinnamon sugar, a product description says. The chain previously offered a strawberry version as part of its seasonal cobbler lineup, McClatchy News reported. Bo's Bird Dog and peach cobbler are available to order in-store and on the Bojangles app for a limited time, though the restaurant didn't say for how long. Find your nearest Bojangles here.
Axios
25-06-2025
- Business
- Axios
See inside Bojangles' new headquarters
Bojangles has opened its new Support Center in south Charlotte, relocating from its old headquarters just down the road on Southern Pine Boulevard. Why it matters: Despite expanding quickly into new markets like Houston, New Jersey and Las Vegas in recent years, the Charlotte-born fried chicken chain is doubling down in its hometown with this latest investment. "We're gonna be here for a long time," Bojangles CEO Jose Armario tells Axios. Zoom in: The 60,000-plus-square-foot facility at 500 Forest Point Circle has a full-scale test kitchen and more collaborative workspaces. Bojangles CEO Jose Armario emphasized the importance of finding a single-floor layout to bring workers together. Previously, Bojangles' staff was split between two buildings. "We've only been in it for a week, and we're able to get stuff done so much more quickly because people are right there and you just reach across the aisle," said Lindsey Halson, senior director of training and development at Bojangles. The facility is called the "Support Center" because it's designed to support all the restaurants. It houses departments ranging from finance to culinary to marketing to legal. Of the 233 workers who could report to the center, about half spend most of their time in restaurants, Armario says. The other half are in the building three to five days a week. The intrigue: The Wall Street Journal reported recently that the chain is working with investment bankers on a potential $1.5 billion sale. But the newspaper states Bojangles "may decide against selling after all." Armario said Bojangles does not want to comment on rumors. Bojangles was acquired by private-equity firms in 2019 for $590 million. Since then, it has grown from about 600 restaurants to more than 830 today. "Our job here is to take care of business, take care of our customers, and let things be what they are going to be. We don't control that," Armario added. "What we do control is the day-to-day experience, and we're doing that pretty well. We want to continue to do it well and build on it, and I think that will ensure the success of this brand for decades to come." Take a look around the new headquarters: Bojangles commissioned art from students at UNC Charlotte and the Northwest School of the Arts. The theme was "It's Bo Time…Everywhere." The entrance to the center has a timeline of Bojangles' history on the wall. The Founders Wall recognizes the creators of Bojangles: Richard Thomas and Jack Fulk. The Richard Thomas Center for Learning and Leadership Development is a 75-plus-seated room with a view into a kitchen that will be used to train restaurant managers. The kitchen is also used for product development. Bojangles recently introduced a Breakfast Bo-Rito — a wrap of sausage, eggs, crispy Bo-Rounds, Monterey Jack cheese and gravy. Some rooms are named after popular menu items like Cajun filet and seasoned fries. A mother's room with a rocking chair for employees to use.
