26-04-2025
- Business
- Business Journals
BOLD Named Top 20 by OBJ—Hispanic Marketing That Builds Brand Trust in Florida
Bold Hispanic Marketing Agency: The Brands That Win Tomorrow Don't Wait for a Cultural Moment — They Build with Us Daily What if marketing didn't just reach people — but resonated? What if campaigns didn't just translate — but transformed? That's what we do at Bold Hispanic Marketing Agency. We help brands move beyond generic multicultural messaging into a culturally rooted strategy that speaks with corazón. Whether building awareness, shifting perception, or cultivating loyalty, we believe marketing isn't just about visibility. It's about belonging. BOLD is a nationally certified woman- and minority-owned agency recently named one of OBJ's Top 20 Central Florida Minority-Owned Businesses. We specialize in Hispanic marketing, and our clients include AdventHealth, United Arts, the Orlando Magic, Prospera, OUC, and Heart of Florida United Way. In 2024, our founder Ana Carolina Salazar, was invited to the White House to advocate for Hispanic and minority-owned businesses on a national stage. She was named one of OBJ's Women Who Mean Business, selected as one of ALPFA's Latinas to Watch, and featured in Hispanic Stars Rising, a national book spotlighting 95 leaders reshaping Hispanic leadership in the U.S. That same year, Ana co-founded Mujeres in Marketing, a platform elevating Latina creatives and strategists across the country. Central Florida's Hispanic Community Isn't Emerging — It's Leading As some companies scale back on DEI efforts, the numbers tell a different story here in Central Florida: the Hispanic community isn't slowing down — it's driving the region's growth. In the Orlando metro area alone, over 35% of the population is Hispanic — a number that's risen sharply over the past decade. We're not just a demographic. We're familias, founders, caregivers, creatives, business owners, and voters. We're shaping the workforce, the schools, the consumer economy — and the future. Florida is now home to the third-largest Hispanic population in the U.S., with over 6 million Hispanic residents. In Greater Orlando, Hispanic entrepreneurs are fueling growth in small business, real estate, and tech — while Hispanic consumers are reshaping spending across healthcare, education, banking, and retail. Yet, even with this momentum, Hispanics remain underrepresented in leadership and underserved in marketing. At BOLD, we believe the brands that win in Florida tomorrow are the ones building intentional, long-term relationships with Hispanic audiences today — with consistency, cultural fluency, and purpose. We don't create campaigns to meet a quota. We build strategies to earn trust, spark loyalty, and grow together. Our Signature Products Transcreation Studio™ For companies with existing general market campaigns that want to reach Hispanic audiences authentically, and where words, visuals, and tone are transformed — not just translated — with cultural insight and nuance. Hispanic Market Launchpad™ For brands entering the U.S. Hispanic market. We bring the strategy, including segmentation, messaging, go-to-market plans, and cultural positioning, ensuring you land with meaning. CulturaConnect™ Campaigns For organizations ready to go deep. From brand storytelling to full campaign execution, this is where culture and creativity meet ROI. Launching in 2025: Digital Studio powered by BOLD is a creative division designed for small businesses, startups, and solo founders who need brand-forward, bilingual marketing delivered with agility, quality, and cultural fluency. From bilingual content creation and social media management to paid ads, email marketing, brand identity, UX-focused web development, and 2D animation, the Studio brings enterprise-level creativity to emerging brands — fast, affordable, and aligned with culture from day one. At BOLD, we don't just work for the Hispanic market — we are part of it. We grew up with Spanglish in our homes, abuela wisdom in our DNA, and brands that rarely spoke to us in ways that felt real. We're changing that — with strategy, with soul, and with stories that stick. If you're a national brand, a local leader, or even a fellow agency ready to lead with culture, we're ready to build with you. Let's talk — not just about marketing, but about movement. We don't just help brands show up. We help them show up con propósito — with strategy, with culture, and with the confidence to lead.
