13-05-2025
Bold Is Beautiful, Benefit Cosmetics' Philanthropy Campaign celebrates its 10th Year Anniversary!
A brow wax at Benefit means your brows will be giving. And with our global philanthropy program, Bold is Beautiful (now in its 10th year!), your waxed brows won't just be serving a look – they're also giving access to mentorship, education, and resources for women's wellness.
This May, Benefit Middle East will donate 100% from EVERY brow service done in Dubai to Al Jalila Foundation & in Saudi Arabia to Alnahda Society*
Giving has never looked so good!
$28.4 MILLION+ RAISED GLOBALLY SINCE 2015!
92,000+ GIRLS REACHED
through educational & mentorship opportunities
28,000+ WOMEN AND FAMILIES SUPPORTED
in overcoming domestic abuse
117,000+ WOMEN EQUIPPED
with job readiness skills
#BoldIsBeautiful
@benefitmiddleeast